
21/11/2024
STORY TIME! (FINALLY!) 🗞️ / As IMARUSI makes a comeback, a story about the shoes that never needed to make one. The basketball shoes that transcended their sporting roots, and became a staple of varied subcultures across decades.
“Five years after introducing basketball sneakers, the brand hired Charles Taylor as the coach for its team, but also as a salesman for the company. Not only did Taylor and his players tour basketball courts across the country, Charles also played a large role in educating other coaches, selling Converse All Star shoes while sharing his expertise on team management and talent preparation.
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Over time, these shoes allowed young people to express their style more forcefully. In the 1970s punks wore them, in the 1980s metal and rockers, and in the 1990s, members of the grunge scene. But these shoes did not stop only at musical genres, they became an indispensable pair in everyone’s wardrobe.”
Read “THE BASKETBALL SHOE” on imarusi.com. In both English and Croatian.
There is no stronger testament to the significance of a clothing item, than a product which remains unchanged after a century of use. One example among many are sneakers that even less dedicated followers of the so-called sneaker culture are familiar with. Both young and old, fans of seemingly dispa...