Ternaire

Ternaire is a production, management and publishing independent company founded by OUM

21/01/2026

FLSTYN

01/01/2026

Anawyyak is a song about the quiet joy of loving and being loved in return, with respect, closeness, and playful complicity.
Every note carries gratitude for the simple miracle of connection, the warmth of shared moments, and the light that love brings into our lives.
This song lives in the moment, like a tender conversation between me and my beloved one. ✨
OUM offers it to every couple in love, and to all those who are about to meet the person waiting for them along the way.

Credits
Produced by
Special thanks to .lazrak
Editing, color grading & sound mix:
Special thanks to .yasmine &
Filmed at Villa Bamboo, with the kind permission of Dounia & Adil.

01/01/2026

🌺 Anawyyak is OUM's new love song.
A love that isn’t just something you feel, but something you choose consciously, with kindness and commitment.

The inspiration for this piece comes at the very beginning from the taqtouqa jablya, and OUM wanted to capture the festive vibe of Marrakech tqitiqat. So the song evolves between these two sensations, blending intimacy and celebration.
We hope it resonates with you, and that this song brings a simple, sincere energy of joy.

Animated collage by .lambarqui

For Dialddar, OUM has associated a flower or plant with each song, inspired by their symbolism and the language of flowers.
Lalla with the orchid : delicate, elegant, and mysterious.
Anawyyak, with the red hibiscus : vibrant, radiant, and full of life, a symbol of passion and joyful love.

Dialddar is OUM's solo album, created entirely and exclusively with vocals and percussions.

01/01/2026

Lalla is OUM's hymn to all the ladies, to the strength each girl carries alone and the power women unlock together.
Built only with vocals and percussions, this track celebrates sisterhood, freedom, and the grace held by the word Lalla in our Moroccan culture. Made for all women, rising as one. ✨

Credits
Produced by
Special thanks to .lazrak
Editing, color grading & sound mix: Special thanks to .yasmine &
Filmed at Villa Bamboo, with the kind permission of Dounia & Adil.

01/01/2026

Lalla is a tribute to all the radiant powerful girls and inspiring ladies, celebrating heritage, female figures, their courage, and creativity. Thanks to .lambarqui for designing this beautiful animated collage, which combines OUM's calligraphy and floral drawings, textures, zellij patterns of Moroccan architecture, creating a joyful composition. It depicts a free, life-filled femininity in a broad circle, driven by celebration, inviting us on a journey toward the light.

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Paris
75002

Site Web

https://oumonlineshop.myshopify.com/

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