28/11/2025
I’m in my forties now, and I’ve spent most of my life immersed in technology.
It shaped me, fed me, consumed me — but lately, something inside has shifted.
I’m still in love with the digital world and online businesses, but I feel a growing pull toward what people like to call “boring businesses.”
The wind is changing, and a new generation of entrepreneurs is stepping onto the field with a different rhythm, different ambitions, and a fresh way of seeing things.
For years, I’ve been designing, building, and scaling businesses.
I’ve helped companies rise from zero, guided them through commercialization, growth, and technical development.
Some started from scratch, others were already making 5 to 6 figures a month and wanted to multiply their revenue.
Each of these stories shaped me and taught me what makes a business successful.
But age — or maybe wisdom — catches up with you.
And I’m realizing that a new market is emerging.
As in the video I shared, a new wave is here, carrying new codes and bold ambitions.
Today’s entrepreneurs aim for their first million within their first year.
And online businesses, which I care about deeply (I’ll tell you why another time), now find themselves competing with traditional businesses — the “boring businesses”:
hair salons, tire shops, plumbers, electricians, mechanics, restaurants, and so on.
They won’t disappear overnight. Instead, they’re changing hands.
This is where my role becomes essential, and where everything I’ve built with the H-MEDIA network over the past 5 years takes its full meaning.
My mission is to connect opportunities and people.
It’s my responsibility to create bridges between the younger generation and the older one — those retiring, shifting careers, feeling tired, or simply seeking more time for themselves. The reasons vary, but the desire is the same: to turn the page.
So if you’re reading this today and you’re thinking about selling your business or moving on, send me a private message.
If you’re instead looking to acquire or take over a business, let me know in the comments.
And tell me:
What do you think about this new economy that’s forming?
One where a new generation brings new codes, new communication styles, and new ways to grow a business.
I am Josué HOMESPUN,
Founder of the international business network H-MEDIA.
I connect opportunities, entrepreneurs, and investors.
