01/04/2026
https://spoon-publishing.com/naco-paris/
For over two decades, NACO PARIS has been a singular, unclassable voice in the fashion landscape. Rejecting the dictates of conventional luxury, the brand champions a radical approach where comfort, elegance, and ethical commitment merge into one. The founder of this eponymous house, launched in 2001 on the bold premise that an evening gown should be as comfy as a T-shirt, has held the line despite industry upheavals. Swapping spectacular runway shows for a more human rhythm and unshakable convictions, he reflects here on an atypical journey defined by creative freedom and silent resistance against rampant mercantilism. From memories of old-school haute couture to political clashes with the Fashion Federation and the iconic slogan “Art is Resistance,” this is a story of staying true to oneself.
Questions & Answers For over two decades, NACO PARIS has been a singular, unclassable voice in the fashion landscape. Rejecting the dictates of conventional luxury, the brand champions a radical approach where comfort, elegance, and ethical commitment merge into one. The founder of this eponymous ho...