Official: Runway Magazine

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10/01/2026
Pietro Beccari – LVMH Fashion Group New CEO. Story by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE: https://runw...
03/12/2025

Pietro Beccari – LVMH Fashion Group New CEO. Story by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE: https://runwaymagazines.com/pietro-beccari-lvmh-fashion-group-new-ceo/

LVMH has announced, with the calm confidence of a system speaking to itself, that Pietro Beccari—currently CEO of Louis Vuitton—will now preside over the entire LVMH Fashion Group, while naturally keeping control of the maison that already dominates the group’s symbolic, financial, and narrative center of gravity. A strategic reorganization, we are told. One might also call it an exercise in concentration.

There is also the quieter issue of selective representation. Beccari’s strategies have often leaned toward prioritizing specific cultural or demographic narratives—not as inclusion in the broader human sense, but as targeted market exploitation. “Audience focus,” in corporate language. One could also use the term segmented favoritism: visibility granted strategically, unevenly, and always convertible into short-term attention. This is not diversity as dialogue; it is diversity as deployment.

LVMH frames this appointment as a move to “strengthen strategic coherence” during a global luxury slowdown and a moment of creative recomposition. Coherence, however, is not neutrality. It is a value choice. And in that choice lies risk.

Pietro Beccari’s method operates differently: speed, saturation, narrative override, and the confident assumption that desirability can always be manufactured faster than meaning.
History will decide whether this appointment marks a strategic evolution—or the moment when fashion leadership falls to dust. Either way, LVMH has made its choice very clear.

The only uncertainty left is whether the houses now under Beccari’s supervision are meant to express themselves—or simply to perform with crocodiles on.

30/06/2025

Helga Brejla, Gala’s first fashion director , has left us.
She was the first to bring fashion into Gala. Helga Brejla, the visionary behind Gala’s style legacy, a true pioneer, she built the fashion department from scratch, earning the trust of couture houses and shaping Galainto the iconic blend of celebrity and elegance it is today.
Helga was grace, culture, and courage — the woman who published Karl Lagerfeld’s first photos in Vogue Germany and made Gala a name in fashion.
We honor her with gratitude. All our thoughts are with her family.

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Official RUNWAY MAGAZINE ®

RUNWAY MAGAZINE ® is Media Group, specializes on branding, mix-marketing strategies, creation of IMAGE, image consulting, and media production. One of worldwide known commercial product is an exceptional luxury book “Runway Magazine” created to show and distribute most unique pieces, savoir-fair and expertise. 300 pages ultimate luxury printed edition about trends, the most talented designers, photographers, artists, architects, showing the most amazing embroideries, exquisite cuisine, luxurious properties and services. Runway Magazine presented and supported by Karl Lagerfeld, Jean-Paul Gaultier, Kenzo, Mila Jovovich, Claudia Cardinale and many other fashion designers and actors at different fashion and cinema events. RUNWAY MAGAZINE ® ultimate luxury editions published and distributed in USA and Europe. Digital online platform hosted on www.RUNWAYMAGAZINES.com : 1 000 000 readers a month!

RUNWAY MAGAZINE ® featured in several movies and TV series. RUNWAY News-Paper distributed in format of Nook by Barnes & Noble, Kobo by Fnac and other online platforms, and as an Application available on Google Play and Itunes.

RUNWAY MAGAZINE ® started as fashion magazine in New York by ELEONORA DE GRAY in 1995. Trough many years Runway Magazine was a barometer of fashion, which influenced the market. Eleonora de Gray, CEO of RUNWAY MAGAZINE, in 2012 moved headquarters to Paris (France), and restructured the company. Runway Magazine became a media group, proposing mix-marketing solutions in luxury industry. We are MULTITASKERS, SERVICE PROVIDERS, CONTENT CREATORS and CONTENT DISTRIBUTORS. We have everything “in the house” : creative art work, production, and distribution in printed support and digitally.

Eleonora de Gray is French-American Founder of RUNWAY MAGAZINE ®, Producer and Director of RUNWAY MAGAZINE ® talk show – video episodes about fashion weeks in Paris, New York and Milan with exclusive interviews, broadcast on 40 TV channels in USA with Dish Network.