Socialyse

19/02/2018

TechCrunch discusses Google’s Accelerated Mobile Pages project by introducing a new format that “allows publishers to build image-, video- and animation-heavy stories for mobile that you can easily swipe through.” According to Google’s product manager for the AMP project Rudy Galfi, the new format “swings the doors open to create visually interesting stories.” http://ow.ly/9pQ430irQC0

16/02/2018

Instagram confirmed to Tech Crunch it is testing an option that lets users share public feed posts from other users to their Story. http://ow.ly/69v730irjR6

15/02/2018

Brands see a huge revenue potential with Instagram’s new carousel ads for stories, which gives brands the opportunity to include three photos or videos in their ad units instead of just one. Adweek talks about it. http://ow.ly/Nt7M30ioUlm

14/02/2018

Over 90% of digital video viewers in the UK regularly get their video watching fix from YouTube, with 40.4m (60% of people) in the UK watching a video on the platform at least once a month, according to Mobile Marketing. http://ow.ly/3FB330inpYk

13/02/2018

Snapchat opens in-app shopping section with Snap Store, a section within its app for people to buy Snapchat merchandise, such as hats, sweatshirts and more. Furthermore, according to Marketing Land, “Snap Store could open up new revenue streams for Snap and add to its primary advertising revenue stream”.

Snap could reap additional revenue by opening up its in-app store to outside brands and selling sponsored listings within it.

12/02/2018

Facebook says business stays strong amid news feed changes, according to Bloomberg Technology, reporting Facebook’s fourth-quarter revenue rising to $12.97 billion, beating the $12.6 billion average analysts’ estimate and demonstrating dominance in mobile advertising. http://ow.ly/nS3W30ij7Yp

09/02/2018

Deezer has launched its first immersive AR music experience through Snapchat with the help of influencer platform Fanbytes. According to Mobile Marketing, Fanbytes created a Deezer-branded AR ‘boombox’ lens that can ‘dance’ to the beat of any song the user is playing. This lens was distributed through Fanbytes’ influencer network and was viewed more than 1 million times, shared 11,400 times, with over 3,000 videos created around Deezer. http://ow.ly/pNO230ihCC6

08/02/2018

Instagram’s Carousel ad format is coming to Instagram Stories, which means that the ads in Stories are no longer limited to one piece of media, but to three. According to TechCrunch, the new feature allows advertisers to communicate a fuller message to users, while also allowing advertisers to incorporate other Instagram features. http://ow.ly/YAJk30igeBQ

07/02/2018

Facebook conducted tests over the last year and found that people engage more actively with vertical content, watching longer and being more likely to turn the sound on. According to Campaign Mag, the social media giant therefore asked 15 influencers from around the world to each make a short film exploring the possibilities of vertical content, challenging them to think imaginatively about its potential. See the resulting projects with Campaign here: http://ow.ly/cCM630ieJsS

06/02/2018

According to Bloomberg Technology, Twitter is working on a new Snapchat-style feature that makes it easier to post videos on the social-media company’s app. The goal of the new feature is to get people to share video clips of what’s happening around them, as Twitter is putting the final touches on its upcoming feature. http://ow.ly/pQv930id4z4

05/02/2018

According to new data from Klear, the number of influencer posts on Instagram nearly doubled, to a little more than 1.5 million posts worldwide, between 2016 and 2017! Klear's analysis revealed that a quarter of all sponsored posts on Instagram were for fashion and accessory brands, and that 84% of influencers were female. Learn more interesting influencer stats with eMarketer here: http://ow.ly/qgkz30i8OsX

01/02/2018

Last week, Spotify unveiled “Spotlight”, “a new multimedia format that merges great storytelling, news, information and opinion with visual elements all delivered in playlist form across a number of content categories” according to Courtney William Holt, head of studios and video at Spotify. Learn more about the new format, with Mobile Marketing. http://ow.ly/MjtK30i7cD5