Wasted Talent

Welcome to Wasted Talent We came to birth by doing something a little differently. A well orchestrated s**t show to say the least. Eye contact. A coy smile. Print.

We're writing this having been kicked out of an airport lounge in Paris and we're already a week behind schedule. We wanted something that we wanted to read, to engage with, to challenge, to inspire and to get us psyched. Something with a little Euro flavour, a little je ne sais quoi but still presenting a well served dish internationally. Hopefully we suit your palate, as we imagine (like ours) i

t’s difficult to please in an age defined by over information, constant connectivity, over simulation and hyper mobility. It’s made our taste buds a little numb if we are being honest, and sometimes the old fashion ways are the best. A Handshake.

13/06/2026

A SONG FOR KASHMIR. After last year’s one-for-the-books voyage of discovery to Uzbekistan, our esteemed friends and partners at Sun Bum asked what’s next? So, much research was conducted: a veritable Venn diagram of Snow Culture Feasibility. Where could possibly be weirder than Uzbekistan, yet meet our rigorous Venn diagram grading scale? Kashmir, we discovered, hit the brief. On reflection, though, it just didn’t hit; it powered through it, hit the wall behind, didn’t even splatter, looked up and said come on, then. As we learnt, there’s nowhere quite like Kashmir. A new short film - cometh soon.

09/06/2026

TRANSFORMATION OF ORDINARY - Biarritz,
à la maison with & . A segment our new short film, by . Now playing online - supported by 🇫🇷

04/06/2026

Transformation of Ordinary

A contemporary trans-European study in movement, culture and creative instinct. A lasting testament as to how through travel, everyday rituals and encounters are transformed into meaningful experiences. Seen through the eyes of , a peek behind the curtain as to the current state of affairs, the Status Quo of the European cultural undercurrent, a drifting portrait and collage of conversations of shared perspectives through London, Paris, Stockholm, Biarritz, San Sebastien and Bilbao.

Now playing onsite.

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03/06/2026

TRANSFORMATION OF ORDINARY. London with . A segment from our new short film by - a cultural voyage through Europe and the personalities that shape the old continent. Supported by

02/06/2026

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A Decade of Friendship. One vest to rule them all.

Forged in the fires of Asturias, tested under drunken circumstances in San Sebastian. We are proud to bring to the world a 2mm commemorative vest, for the warmer days upon us. A cool glass of Sangria, a fleeting kiss on a French beach in summer, crystalised in Neoprene form.

Limited Release via exclusively in store and online via the link in bio.

01/06/2026

“I wanted to make a surfboard brand that celebrated the feminine and the flamboyant. Surf culture can be pretty macho and beige. When I was younger, I toned down parts of myself to fit in with the boys, but now I want to lean into colour, personality, and fun. P***Y Surfboards is about not being afraid to be yourself — whatever that looks like.”

Full interview with originally printed in Volume XVII now spinning onsite — Link in bio.

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Photography by

31/05/2026

’s work extends far beyond riding a surfboard; film projects, music releases, live shows, tap dancing, painting, and shaping boards under her own unapologetically expressive brand .u.s.s.y.surfboards all help tell a fuller story.

We caught up with her on the many disciplines she navigates, and much more originally printed in Volume XVII. Interview now spinning onsite — Link in bio.

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Photography by

27/05/2026

Demain chez GG a screening of our new short film “Transformation of Ordinary” - a cultural voyage through Europe through the lens of , supported by . À demain Biarritz!🍹🇫🇷

25/05/2026

Those who know Biarritz, know Chez GG. And no better reason to be welcomed by the man himself this Thursday in celebration of our new short film “Transformation of Ordinary” - a cultural voyage through Europe through the lens of , supported by . Prevision Météo : Soleil with strong spritz showers. À jeudi! 🍹

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Site Web

http://www.wastedtalentmag.com/

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