Wasted Talent

Welcome to Wasted Talent We came to birth by doing something a little differently. A well orchestrated s**t show to say the least. Eye contact. A coy smile. Print.

We're writing this having been kicked out of an airport lounge in Paris and we're already a week behind schedule. We wanted something that we wanted to read, to engage with, to challenge, to inspire and to get us psyched. Something with a little Euro flavour, a little je ne sais quoi but still presenting a well served dish internationally. Hopefully we suit your palate, as we imagine (like ours) i

t’s difficult to please in an age defined by over information, constant connectivity, over simulation and hyper mobility. It’s made our taste buds a little numb if we are being honest, and sometimes the old fashion ways are the best. A Handshake.

02/09/2025

Audiovisual fragments from the Glory Challenge.

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21/08/2025

Hugo’s innate ability to conquer all manner of terrain is joy to behold. Whether it’s playfully throwing a back three down the Grand Plage stair set, sessioning the Vans mini ramp at Côtes Des Basque or landing a gnarly nose grind to drop at Algorta’s infamous skatepark, La Kantera.

‘Paris - Basque’ feat. is our latest short film in association with . Full video now spinning via wastedtalentmag.com (link in bio).

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10/08/2025

“I probably spent more time surfing, or at least put a lot more focus on surfing than skateboarding for a lot of years, for sure. Not that I didn’t like skating - just the pressure of having sponsors and everything kind of deterred me from having fun with it.”

Extract from our ‘Dreaming Reality’ interview with — Printed in Volume XV in accompaniment to our video profile. Both now spinning on site for your reading pleasure. Link in bio.

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02/08/2025

“We wanted to do something in Finland — the trees and landscape up north are so beautiful. Levi has good vibes!” 🌊

We lingered with Rene and his creative entourage ( & ) whilst on location in Lapland, shooting for his new pro boot. We also got the chance to sit down with the trio for a roundtable conversation — Interview printed in VOLUME XVI, available now via . Link in bio.

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21/07/2025

An excerpt from’Digital Sports Special 23’.
’s new edit featuring in Mexico.
Now spinning onsite.

17/07/2025

Visual extracts from ‘If A There Is Another World’. ’s new part for .
Now spinning onsite.

03/02/2025

CPH OPEN: The Wasted Talent Journal

2024 saw the CPH Open take its event on the road—from Copenhagen to Athens with stops at Berlin, Munich, Innsbruck and Milan en route. This is our journey.

17/01/2025

Volume XV - Available now!

www.wastedtalentmag.com/blog/2025/01/17/volume-xv/

Volume XV available now featuring:William Aliotti, Val Bauer, James Bowden, Bryan Fox, Austyn Gillette, Brendon Gibbens, Elena Hight, Lou Jenkins, Jayden Cho...

15/08/2023

“LO SPIRITO DI COLLABORAZIONE.”

Wasted Talent and Vans. Introducing two signature shoes, a wetsuit boot and a limited range of premium apparel. Inspired from our European Heritage and deep love of Aperitivio. Born in Lake Como, built for the world.

The footwear collection features a fresh take on the classic Sk8-Hi and Slip-On. The Sk8-Hi is constructed from light canvas, with a luxe 3D embroidery of Wasted Talent’s logo, as well as a tonal subtle brand emboss on the midsole. The Sk8-Hi is complimented by the equally classic Vans Slip-On in Blanc de Blanc with a rubber toe cap for maximum skateability and embroidered logo.

Apparel wise, we’re backing up minimal tastes with an off-white t-shirt with a tonal logo patch and Checkerboard print. For when the sun dips and the evening cools, a black tonal hoodie with a subtle logo hit should satisfy the most demanding of tastes. The collection is rounded off with blanc de blanc socks – because pour quoi pas.

La Dolce Vita, now available via Wasted Talent Boutique and a selection of very special retailers across Europe.

www.wastedtalentboutique.com/collections/wasted-talent

01/08/2023

WT x Epokhe Eyewear

With years of a shared purpose and vision, EPØKHE and Wasted Talent are beyond proud to present a new take on the bestselling frame, Guilty. It’s been a while coming.

A frame made with Guilty Pleasures at the forefront of design and the days agenda. A playful nod to scorching European summers, days at the beach, thrashing up and down European coastlines with the sun on our backs and a thirst for good times.

Made in two separate colourways; Dark Tortoise and Ivory - Available now exclusively via and Epokhe.co. First 100 orders get a free WT x EPØKHE tote bag.

Available now exclusively via Wasted Talent Boutique and Epokhe.co - https://www.wastedtalentboutique.com/collections/epokhe

05/01/2023

A 46 minute portrait of professional big wave surfer Tom Lowe by Jack whitefield.

A sensory and visceral journey through Cornwall and Ireland; this film attempts to build a picture of Tom’s complex character using a patchwork of memories and stories sown together through interviews of family and associates who have bore witness to Tom’s dedicated and dangerous journey… Commissioned by Vans.

A 46 minute portrait of professional big wave surfer Tom Lowe by Jack whitefield. A sensory and visceral journey through Cornwall and Ireland; this film attempts…

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