26/03/2025
🎶 Is releasing an album in 2025 an (im)possible mission for an independent label? Or... is it worth it anymore? In a world where music is consumed faster than ever, how can a project exist outside traditional channels?
On March 21, Jonathan Fitas released "Leap of Faith" with Maison Mujō and Whales Records, an introspective and intimate album that defies categorization:
🎵 Almost instrumental, but not quite vocal enough.
🎵 Modern classical, yet a bit too electronic.
And yet, he found his audience:
✅ Groover & Submithub → the first curators who believed in us (thank you Mü-nest 🙌).
✅ Apple Music → 3 tracks featured at the top of official playlists! 🍏
✅ The music video → awarded Best Dance Film at the Berlin Indie Film Awards and highlighted by Director’s Library.
💡 So, what’s the key? What do you think? Is independence a hindrance or a strength? 💬
At Whales Records, we believe in a different path: music that is free, driven by passion and collaboration. 💙