Heyday Digital Agency

Heyday Digital Agency Heyday offer marketing strategy, social media support and copywriting services for SME’s and creatives. Are you ready to enter your Heyday era?

We are an audience first marketing agency working with SME’s, creatives and fierce forces across the globe. Our team have over a decade of experience building marketing strategies that engage, creating content that captivates and crafting copy that stops the scroll and grabs the attention of your ideal customers and clients to help grow businesses from start-up seedlings to full-fledged powerhouses. Visit our website and fill in our contact form to enquire and book in your free discovery call.

Don’t dream it. Be it.While the world has been mourning the loss of two absolute icons this weekend, my feed has underst...
31/08/2026

Don’t dream it. Be it.

While the world has been mourning the loss of two absolute icons this weekend, my feed has understandably been flooded with tributes, memories and quotes from Dolly Parton and Tim Curry.

But there’s one from Tim Curry’s legendary, transcendent, transformative (I could go on) performance as Dr Frank-N-Furter that’s always stuck with me:

“Don’t dream it. Be it.”

A quote I’ve genuinely considered having tattooed on my body. Perhaps my forehead. Jury’s still out.

I first saw Rocky Horror as a teenager and those four words have rattled around my brain ever since.

Because there’s something so powerful about them.

Don’t just dream about being the person you want to be. Give yourself permission to be them.

Wear the thing. Start the business. Dye your hair. Take up space. Say the thing. Apply for the opportunity. Be outrageous. Be ambitious. Be weird. Be completely and unapologetically yourself.

Stop saving that version of you for “one day”.

I’ve built so much of my life around following the things that light me up, even when they’ve felt scary, ridiculous, when folks poked fun (especially when they’ve poked fun) when it’s all felt “a bit cringe.” (ADORE!)

Don’t dream it. Be it.

Four little words that have had a surprising amount of sway on my life. 💖

Okay, I think we need to make peace with the fact that these camera roll updates are less monthly and more whenever Hann...
27/08/2026

Okay, I think we need to make peace with the fact that these camera roll updates are less monthly and more whenever Hannah’s brain can take it at this point.

What can we say? It’s been a busy old summer at Heyday HQ and beyond. There have been new clients, content days, weddings, graduations, musical theatre malarking about the country and an alarming amount of caffeine to keep up with it all.

A few highlights from the Heyday camera roll...



🩷 Celebrated the halfway point of the year at The Nic Davidson | Business Strategist, Brainstormer + Hype Human Mid-Year Celebration, surrounded by some bloody brilliant women in business. There was networking. There was reflection. There was barefoot dancing to 00s bangers. The holy trinity what more can we say Nicola knows how to throw a good shindig!

And of course there was Hannah, barefoot dancing, frolicking, and taking any opportunity to pose for iana - Aberdeen Scotland Brand Photographer where she apparently entered her “come hither” era.

💚 Hosted THREE gloriously unhinged content sessions with some of our long-standing clients, involving outfit changes, slides, crawling around lobbies (with knee pads on - safety first!) and, at one point, someone showing off their pants. Context may follow. It also may not.

💜 Relived the Heyday of my youth seeing My Chemical Romance at Wembley and confirmed that yes, there is still an emo living underneath all this pink fluffiness and that yes Gerard Way is still very much dream material.

🩷 Launched the Heyday Content Bank, where you tell us about your business and we give you three completely free content ideas. And you lot have absolutely LOVED it, so have we. (Pssst... it opens again next week 👀)

💚 Lived my best fairy life at The Reset Agency’s Exhale 3.0 Garden Party and got to spend even more time IRL with women in business I admire enormously.

✨ And of course looked the most glam a gal has potentially ever looked in a Tesco (aside from that bloke who dresses up as Batman and dead drops in his heels on TikTok… if you know you know and if you don’t then clearly you’re not a chronically online swipe gremlin like me!)

💜 Made arguably

05/08/2026

Nobody’s coming to save your business.

But equally…

Nobody’s coming to stop you either.

Post that unhinged video.
Share the opinion you dared not to before.
Be a bit weird, a bit louder…maybe even CRINGE!

The worst-case scenario you’ve built up in your head? It usually never happens.

So here’s your reminder to stop waiting until you feel ready, or polished, or professional, or until you feel like you fit neatly into a little business shaped box.

Join me in this creative, content chaos and let’s make a little bit of noise instead. 🩷✨

03/08/2026

The social media advice on this app is giving me whiplash. 😵‍💫

One minute it’s...

✨ “Don’t follow trends. Build a memorable brand, you’re unique and so is your voice.”

The next...

🏃‍♀️ “RUN! DON’T WALK! These are the 17 audios you NEED to use this week!”

Make it make sense!

We’re not anti-trend. We love a good trend when it actually fits. But if your content is telling people to stop chasing trends while you’re chasing every trend yourself... we’ve got a problem.

Your audience doesn’t need another guru shouting contradictory advice into the void.

They need consistency, that sparkling unique you-ness we call personality.

That’s how WE want to be remembered at least.

So skip the trending audio if it doesn’t fit your brand…that’s it, that’s the advice.

You’re not going to fall behind, or be left out, we promise!

30/07/2026

The Heyday Content Bank is officially OPEN.

Free content ideas? We’re doing it again. 🩷

If you’ve been staring at a blank content calendar, waiting for inspiration to strike... then you’re in luck because it’s our time of the month to give you some free ideas!

Drop your business in the comments and we’ll send you 3 content ideas created specifically for your business, designed with your audience in mind.

No catch. No strings. No “book a discovery call to unlock idea number three” because YUCK.

Just a little helping hand from Team Heyday because we know how hard it can be to come up with fresh ideas when you’re busy actually running your business.

We’ll be hanging out in the comments all day, so tell us:

💚 What do you do?
✨ Who do you help?

Let’s fill your content calendars together!

Drop your handle before 11.59pm on the 30th of July and we’ll send you free content ideas!

27/07/2026

When you’ve finally blocked out time to create content...
..and your brain responds with tumbleweeds? 🌵
We’ve all been there.

So this Thursday, we’re opening up The Heyday Content Bank for our monthly stint at your content fairy godmothers. ✨

Think of it as your little content top-up from Team Heyday. 🩷

We’ll see you on the grid Thursday!

They’ll call it cringe until it actually works.We’ve met some incredibly talented folks since launching Heyday, talented...
22/07/2026

They’ll call it cringe until it actually works.

We’ve met some incredibly talented folks since launching Heyday, talented folks who sadly spend so much time worrying about what strangers on the internet might think of them if they start posting content.

And it prevents them from doing the things that are going to grow and change their businesses.

Because let’s be real, trying something new takes guts and putting yourself out there in a new way can feel pretty scary.

🩷 Whether that’s posting your very first reel.

💚 Sharing a potentially unpopular opinion.

💜 Applying for the speaking slot in the big room.

🩷 Dying your hair pink or dare I say filming yourself frolicking in a field.

But comfortable and growth rarely go hand in hand and sometimes what’s on the other side of cringe is who you’re really meant to be anyway.

So sure it’s cringe, until it changes your life.

What “cringe” thing have you been shying away from doing?

15/07/2026

These adverts are giving me the ICK!

I’ve been seeing an influx of “spy on your competitors” ads lately and I need us all to stand up, close the tab and back away slowly.

Respectfully, knowing what Tilly next door is posting is not going to grow your business.

Yes, it’s useful to know what’s happening in your industry. There’s a place for competitor research.
But building your whole marketing plan around what somebody else is doing?

That is how you end up sounding like everybody else.
Your business will grow because you focus on:

🩷 your messaging

💚 your content

💜 the people you actually want to work with

🩷 what makes them stop scrolling

💚 what makes them think “this is exactly who I need” or “this gal knows her stuff” “isn’t she cool?” (yes I’m endlessly striving for that last one!)

💜 what makes them trust you enough to buy, book or get in touch

Tilly might be doing a “five things you need to know” carousel every Tuesday. Good for Tilly.

But your ideal clients do not need a slightly different version of Tilly’s content.

They need you.

Your perspective, your expertise, your personality, your way of making them feel seen and understood.

So, by all means, research your market and your audience.

But put the binoculars down and get back to building a brand people choose because it feels like the right fit for them ✨

06/07/2026

You hit post and we’re feeling…

Excited. Disappointed. Sarcastic. Flirty. Supportive (always).

When you work in social media or just market your business in general, those three little words can mean many things and come with many different feelings 😌

And yes, we jumped on this trend but we made it make sense for us, our clients and the people we’re here to help.

That’s the whole point of trends, really.

You don’t need to copy the exact version everyone else is making. Take the format as a suggestion, add your own in-jokes, references or audience struggles, and suddenly it becomes content your people will actually get.

So if you see a trend you like this week (like this one), don’t ask “can I do this?”

Ask:
🩷 How can my audience relate to this?
💚 What could this look like in my world?
💜 Can I make it a little more me?

Now go forth and make the trend your own. And maybe soon we’ll be saying in our excited, supportively, flirtily way, “You hit post!” ✨

This summer I just want to see more of you living your Heyday and enjoying the businesses you’ve worked so hard to build...
01/07/2026

This summer I just want to see more of you living your Heyday and enjoying the businesses you’ve worked so hard to build.

I’m talking more:
💗 Holidays, actual holidays, not emails poolside vibes.
💚 Personality-packed content, because I’ve met a lot of you and you’re WAY more sparkly in real life.
💜 Experimentation, because that’s half the fun.
💗 SPF, a non-negotiable here at Heyday because staying sun safe is serious business!
💚 Time outside to touch grass.
💜 Content inspired by your real, actual life.

Some of the best content doesn’t come from behind a desk.

They come from the coffee dates, the networking events you dared to show up to, the impromptu holiday snaps, the beach and forest walks, the day out or the random idea that appears when you’ve finally stopped trying to force one ✨
With that in mind I’d love to know…

What do you want more of this summer?

And if you’re entering your heyday era over the next few months, what does that actually look like for you? 💗

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