08/01/2019
Reflections on the publication of 'Under my very nose'
Well what have I learnt from this exercise? The big thing is 'think local'. Know your potential purchasers. Choose a time of year when they are receptive ( ie before Christmas). Price the book just below the point where purchase will require deliberation - below £20. Find a printer who will print short print runs at a competitive price. Kopa in Kaunas Lithuania was perfect. Printing in the UK is so expensive that it forces a cover price well over £30 which in this market results in no sales. Know your limitations and don't be too proud to ask for help from those who possess skills which you don't. A book needs a graphic designer if it is not to look amateurish. (thankyou Andrew Nadolski) Get it proof read - typos are very off putting to some people and shout 'vanity publishing'! Pay great attention to your cover design and strap lines - mistakes or miscalculations will come back to haunt you. Try to calculate the weight to be inside 1Kg if you want to send to Australia or the US. ( mistake there UMVN is 1.05 Kg !!) Choose your outlets carefully - cafes and hairdressers have a static audience who are receptive. Get publicity from local media. I have had three articles in the Press and Journal covering the whole of Northern Scotland, in one month. Get it into Waterstones under their local authors scheme- not because it will sell many but because its good PR. Amazon only works if you have LOTS of publicity.
I am virtually sold out in 2 months. This has never happened to me before. OK I printed 400 not 3000 like 'Bottled History' but I am still trying to sell them after 10 years. Realism is everything. Self publishing is a narcissistic exercise ( the clue is in the word 'self' !) Its very easy to be blind to the obvious.
For anyone contemplating a self published book I'm very happy to provide advice ( this after all is number 7)
Have a go - few things are more satisfying.