Synima

Synima Video Production and Animation company We offer clients a one-stop solution.

Shoot You are a creative agency specialising in video and animation production, with offices in London, New York and Amsterdam. We’re formerly BBC staff and have been in business for over 20 years with a steadfast commitment to producing high-quality audio-visual content for business communications. Our in-house team has all the resource required, whether it be scriptwriters, camera crews, drones,

voice-overs, or 3D animators, we have it covered. And if it’s shooting overseas that you need, we have extensive experience in pulling together the right team thanks to our global network. If you're searching for someone to bring your vision to life, then let’s talk [email protected]

21/11/2025

AI isn't a replacement for traditional video production... it's a complement.

These principles form the foundation of Synima's hybrid AI approach.

Dive deeper into how it works ➡️https://lnkd.in/e8xatzSN

17/11/2025

When creators skip the fundamentals of filmmaking, the output becomes “AI slop”: fast, novel… but hollow.

In our recent webinar on AI-integrated production, Gabe Michael (Edelman), Lucien De Vivo, and Justone Bossert unpacked the real difference between using AI and crafting with it.

Their takeaway?

AI is an engine but it still needs a director.

To get meaningful results, you still need to:

🔹 Think in filmic language: composition, continuity, the 180° rule

🔹 Define the “why” behind every creative choice

🔹 Build narratives, not just prompts

🔹 Treat AI like a production tool, not a shortcut

AI can accelerate workflows but storytelling still comes from people who understand how images move, connect, and make us feel.

Curious where AI elevates craft and where it breaks it? Book a free AI consultancy session ➡️[email protected]/?ismsaljsauthenabled=true" rel="ugc" target="_blank">https://outlook.office365.com/book/[email protected]/?ismsaljsauthenabled=true

14/11/2025

From a blank 3D space to a fully staged environment, AI + 3D mastery gives total control and direction... all without ever rolling a camera😉

Perfect for testimonials, case studies, and storytelling that needs precision and flair. Watch the BTS. ✨

We’re thrilled to welcome Jon Draper as Synima’s new Creative Director, Generative AI. Jon has spent his career at the i...
10/11/2025

We’re thrilled to welcome Jon Draper as Synima’s new Creative Director, Generative AI.

Jon has spent his career at the intersection of animation and emerging tech — leading AI projects, building custom generative tools, and helping studios around the world bring bold ideas to life. His work shows how AI can act as a true creative partner, supporting the craft of storytelling and design.

On joining Synima, Jon shared:

“I’m excited to be part of a team that values creativity and innovation in equal measure. The opportunity to combine AI technology with human artistry is something I’m passionate about, and I can’t wait to explore what we can achieve together.”

With Jon’s leadership, we’re excited to explore new creative possibilities and expand what AI-powered storytelling can do.

Welcome, Jon!

Learn more about his vision➡️https://lnkd.in/eSS7G4D8

When creative work becomes routine, how do you stay inspired? Anna Molnar, Senior Animator at Synima, shares three stra...
29/10/2025

When creative work becomes routine, how do you stay inspired?

Anna Molnar, Senior Animator at Synima, shares three strategies that keeps her thinking fresh:

1. Exercise Your Curiosity

“I have a curious and playful nature by default and I’m pretty sure it aids the growth of my pool of creative ideas,” Anna explains. Anna recommends stepping outside your comfort zone regularly. Learn new skills, try unusual activities, read beyond your field. When you challenge yourself with unfamiliar experiences, you develop a richer perspective on familiar problems. Make exploration feel like play, not work.

2. Create Space for Processing

After periods of intense learning and exploration, Anna emphasizes the importance of decompression: “Taking a break is very important and I love spending time in nature. I think it can give an unexpected amount of fresh energy.” Disconnect from screens and the daily rush. Those quiet moments, whether in nature or simply away from your desk, often lead to breakthrough insights you can’t force.

3. Collaborate and Lighten Up

“Another thing that often helps me when I’m stuck is a great conversation — bouncing off ideas, having an insightful and/or fun conversation,” Anna notes. Great teams support each other and maintain perspective during stressful projects. “It doesn’t mean we take the job less seriously, more like we try to focus on what is fun and nurturing.” Sometimes stepping back for a good laugh unlocks solutions that intense focus couldn’t reach.

What keeps your creative thinking sharp? Share your tips below!

28/10/2025

A tiny explorer. A big story.🐵🛶

Created entirely with AI.

Proof that narrative doesn’t need a set, just imagination and the right tools.

27/10/2025

We’re proud to announce our Platinum win at the MUSE Creative Awards! 🎉

Our work with Zerto took home top honors, recognized for transforming complex, technical storytelling into something bold, fast, and refreshingly human. 🥇

The Z-Racer campaign turned Zerto’s performance data into a visual metaphor for speed: proving that even in cybersecurity, creativity moves the story forward.

A huge thank you to Zerto for trusting us to push the boundaries and have a little fun along the way. This win celebrates the power of creative risk and the results that follow.

Huge shoutout to the team involved: Rachel Wan, Justone Bossert, Lucien De Vivo, Tom Clark, Ole Valentin Schwartz and Marco Maas 👏

View the full case study here ➡️https://lnkd.in/e9Z2XF-Q

21/10/2025

When 80s Creative, a leading advertising agency in Riyadh, Saudi Arabia, set out to develop an innovative campaign for one of their clients, they wanted something bold, something that blended creativity with cutting-edge technology.

The outcome was a groundbreaking AI-driven campaign that pushed creative boundaries and showcased how human imagination and artificial intelligence can work hand in hand to produce extraordinary results.

At Synima, we tell stories that land. Stories with heart — and muscle. It starts with a bold idea. And it’s backed by ...
13/10/2025

At Synima, we tell stories that land.

Stories with heart — and muscle.

It starts with a bold idea.

And it’s backed by the structure to make it real.

That's the power of story-led video production, powered by AI.


08/10/2025

For our recent brand film, Synima Senior Editor Tom Clark was live-editing the story as the cameras rolled.

“We were cutting as we shot. Seeing sequences build in real time changed how we framed every moment.”

In this Production Diary, Tom shares how live editing shaped the storytelling process, and why it made the film stronger.

Read more here: https://lnkd.in/eKei9mFN

30/09/2025

Some projects start with an idea. Others with a script. This one started with a single image.

HPE came to us with an illustration: two children on a rock, staring up at a vast starry sky. From that still, we built an animated journey to celebrate an innovation milestone.

This production diary shares how we reverse-engineered a campaign visual into a full cinematic story, and the lessons we learned along the way.

Read it here: https://lnkd.in/ePZ_XKUh

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Our Story

Shoot You is a leading creative agency, specialising in animation and video. With offices in London, New York and Amsterdam, we manage a global client base, delivering bespoke productions for all your communication needs.

We’re formerly BBC staff and have been in business for over 19 years. The ethos of the company has always been to produce video and animation for business communications: B2B & B2C. Shoot You are a one stop solution. We have all the resources required in-house. Whether you require scriptwriters, storyboards, camera crews, drones, voice-overs, or 2D or 3D animators we have the crew here. Shoot You produce content for all platforms, formats and channels including social media (Facebook/LinkedIn/Instagram/Twitter) and mobile phones. We are pioneers in the production of virtual reality.

Shoot You work extensively in foreign locations: Europe, APAC and the United States. Shoot You are happy to offer advice, free of charge, on any productions. Clients include: BBC, European Commission, J.P. Morgan, Aggreko, CISCO, Hewlett Packard, Amadeus, Eagle Eye, Honeywell, Wells Fargo. Find us on;

Linkedin: https://www.linkedin.com/company/shoot-you-video-production/ Twitter: https://twitter.com/shootyoultd Vimeo: https://vimeo.com/shootyou YouTube: https://www.youtube.com/user/Shootyouuk Instagram: https://www.instagram.com/shootyoultd