Synima

Video Production and Animation company We offer clients a one-stop solution.

Shoot You are a creative agency specialising in video and animation production, with offices in London, New York and Amsterdam. We’re formerly BBC staff and have been in business for over 20 years with a steadfast commitment to producing high-quality audio-visual content for business communications. Our in-house team has all the resource required, whether it be scriptwriters, camera crews, drones,

voice-overs, or 3D animators, we have it covered. And if it’s shooting overseas that you need, we have extensive experience in pulling together the right team thanks to our global network. If you're searching for someone to bring your vision to life, then let’s talk [email protected]

23/07/2025

When creative work transcends awards to save actual lives, it represents the pinnacle of what our industry can achieve. We recently spoke with Chermine Assadian, Former Global Creative Lead at VML, whose "Waiting to Live" campaign for NHS Blood and organ donations collected over 70 awards including 4 Grand Prix and 3 Cannes Lions.

But here's what matters most: More than 50% of the 233 children featured in the campaign received their lifesaving transplants.

Assadian's perspective on balancing emotion with impact resonates deeply: "The magic of this campaign and the reason it resonated so well with the public and the juries equally, is I believe, because we found the right balance between emotion and information, connection and action."

His approach to universal storytelling is equally compelling: "For global campaigns, the best ideas are always universal. An idea that can bring a smile or a tear in a Korean village and also in Mexico City, how powerful is that?"

Most importantly, his values-driven leadership philosophy: "I want to do great work, but if it comes at the cost of being an ass then I am fine with 'just' good work."

Read the full interview: https://bit.ly/4fdeQP2

21/07/2025

When you’re working with busy execs who have limited time, every production decision matters. It’s about understanding people and creating the right environment for authentic moments.

Swipe to see how pre-production prep, thoughtful location choices, and strategic team deployment transformed a corporate brief into cinematic storytelling.

16/07/2025

The best creative partnerships happen when clients trust the process.

When Systematic Defence approached us, they didn’t just want great visuals - they wanted to be a part of the journey. From initial concept through final delivery, their team was engaged, supportive, and collaborative every step of the way.

It’s a good reminder that great work doesn’t happen in isolation. It’s built on trust, clear communication, and clients who understand that the best results come from true partnership.

Here’s to clients who make the creative process as rewarding as the final product.

14/07/2025

Everyone’s asking what AI can do. We’re more interested in what it should do.

This reel showcases Synima’s approach to AI in production: not as a gimmick, but as a tool to elevate the craft. From visual development to content scaling, AI isn’t the story. It’s the scaffolding. The engine behind cinematic ideas that move at speed.

We call it hybrid production. Human storytelling, tech-enhanced.

Watch how we use AI where it counts: to accelerate creativity, not replace it.

09/07/2025

Six weeks. Winter weather. Real athletes, not actors.

Our ETS Global campaign could have been a logistical nightmare. Instead it became a masterclass in production under pressure. Three lessons that made the difference:

Cast for authenticity — “It was important that we cast real people who actually are athletes,” notes Director Leif Johnson. It’s hard to fake the rhythm of a gymnast’s routine or the mental game of a tennis match.

Use the weather — Rain wasn’t ideal, but it became cinematic gold. “The rain added an extra cinematic value,” Johnson explains. Floodlit rain and visible breath in morning cold added depth beyond any storyboard.

Build trust to move fast — “We had about six weeks from concept to first draft,” says Producer Rachel Wan. Tight timelines demand aligned teams. We worked shoulder-to-shoulder with ETS Global, making decisions quickly and sharing the pressure.

The result? Record-breaking engagement for ETS Global.

Sometimes constraints don’t limit creativity, they focus it.

Read more➡️ https://bit.ly/4krZvLa

04/07/2025

What makes brand stories actually connect with audiences? We sat down with Indy Selvarajah, Chief Creative Officer at Ketchum, whose work has transformed the agency into one of WARC's Top 10 creatively awarded agencies in the UK.

Selvarajah's approach is grounded in two fundamentals: "It has to resonate with your target audience, and it has to be a narrative that the brand can legitimately play in—have the right to speak up in this arena."

Perhaps his most compelling insight centers on quality over quantity: "The work we do is all about not counting the people that we reach, but reaching the people who count."

Read the full conversation: https://bit.ly/44pxnUB

27/06/2025

When crafting visual content, camera angles aren’t just technical choices — they’re storytelling tools that operate on both conscious and subconscious levels.

Our latest “Anatomy of a Shot” explores four essential angles and their psychological impact. Whether you’re creating educational content, focused on brand storytelling, or developing corporate communications, understanding these fundamentals elevates your content from functional to compelling.

Read the full breakdown: https://bit.ly/3I18jKA

24/06/2025

Real-time event documentation changes everything.

Audiences don't wait for polished post-event packages — they expect content within hours. The FATAL FURY Times Square activation put this reality to the test.

With just three crew members, we filmed across NYC and delivered daily edits throughout the week. No pre-production, no shot lists, just strategic preparation for chaos.

The result? Six key principles that are reshaping how brands approach live activations — from embracing unpredictability to creating content ecosystems instead of individual pieces.

Our latest blog breaks down what we learned when documentation becomes part of the event strategy, not an afterthought.

https://bit.ly/44cXj4f

20/06/2025

How do you make something as invisible as payment systems feel meaningful to the people who rely on them every day?

"I once heard someone describe payments as the oxygen behind the global economy - and it stuck with me," shares Ruya Niazi, Head of Marketing for EMEA at J.P. Morgan Payments, in our latest “What's Next?” conversation.

In an industry built on complex infrastructure and technical systems, Ruya reveals how storytelling becomes the bridge that transforms data into human connection:

📊 Why visualizing data creates better comprehension than technical explanations
💪 How personal resilience shapes leadership in technical fields
🏛️ The strategic approach to building influence in large financial organizations

Her perspective reminds us that at the heart of every business interaction is a human seeking connection — even in the most technical environments.

Read the full interview here: https://bit.ly/43PDnWi

17/06/2025

When LAOWA tapped us to launch their new anamorphic zoom lens, we knew the ask wasn’t just to show off sharpness or flares — it was to tell a story.

Under the direction of Rachel Wan, we pushed the lens through a series of setups: cable cam, rigging, gimbal, sliders — but the real trick wasn’t the tech. It was using the gear to showcase emotion, not just precision.

“This wasn’t about checking specs on a lens chart,” Rachel noted. “It was about making every frame feel like a story.”

Tight timelines — four weeks pre, one week post — meant every decision had to serve both craft and speed. But when the crew shows up with intention, you get results that resonate far beyond the frame.

Read more➡️https://bit.ly/442yYxZ

13/06/2025

The biggest myth in B2B marketing? That business buyers are purely rational decision-makers.

We spoke with marketing strategist Duncan Miller, whose thirty years spanning multi-billion-dollar enterprises and startups has taught him something different: "They're human and want to feel understood, confident, inspired."

His approach challenges the false choice between data and storytelling: "Ask anyone I've worked with, and they'll tell you data-driven marketing is my mantra! But no one gets excited about speeds and feeds; they get excited about what technology allows them to do."

Miller's framework is elegantly simple: "Data removes emotionally driven internal decision making and informs the strategy: who we're talking to, where are they, what they care about, when and how to engage. But storytelling drives connection and action."

The result? Marketing that builds stories around real people facing real business challenges, then shows how technology empowers them.

Read the full conversation here: https://bit.ly/3HFxC4F

04/06/2025

When defense tech meets the real world, how do you show both sides of the story - at once?

Systematic Defence’s software supports decisions in the field, but that impact isn’t always easy to visualize. So we approached it like a director framing parallel action: a split screen that bridges the digital interface with what’s unfolding on the ground.

On one side: calm coordination in a sleek command center. On the other: field ops in motion. Two timelines, one mission - unified by a single visual idea.

Shot in just one day using virtual production, the result is a piece that’s grounded, efficient, and surprisingly cinematic. No glossy overproduction, just clarity and control - exactly what a defense firm needs to communicate trust and capability.

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https://www.synima.com/

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Our Story

Shoot You is a leading creative agency, specialising in animation and video. With offices in London, New York and Amsterdam, we manage a global client base, delivering bespoke productions for all your communication needs.

We’re formerly BBC staff and have been in business for over 19 years. The ethos of the company has always been to produce video and animation for business communications: B2B & B2C. Shoot You are a one stop solution. We have all the resources required in-house. Whether you require scriptwriters, storyboards, camera crews, drones, voice-overs, or 2D or 3D animators we have the crew here. Shoot You produce content for all platforms, formats and channels including social media (Facebook/LinkedIn/Instagram/Twitter) and mobile phones. We are pioneers in the production of virtual reality.

Shoot You work extensively in foreign locations: Europe, APAC and the United States. Shoot You are happy to offer advice, free of charge, on any productions. Clients include: BBC, European Commission, J.P. Morgan, Aggreko, CISCO, Hewlett Packard, Amadeus, Eagle Eye, Honeywell, Wells Fargo. Find us on;

Linkedin: https://www.linkedin.com/company/shoot-you-video-production/ Twitter: https://twitter.com/shootyoultd Vimeo: https://vimeo.com/shootyou YouTube: https://www.youtube.com/user/Shootyouuk Instagram: https://www.instagram.com/shootyoultd