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Coastal Content is a Cornwall-based content marketing company that delivers web content, copywriting, blogs, articles, IT tutorials, SEO copy and marketing material.

Why I still find writing and editing interesting
18/06/2026

Why I still find writing and editing interesting

I've been writing professionally for about twenty years. That's long enough to have outlasted several trends, a handful of employers and at least one complete

How to brief AI so it actually has something to say
16/06/2026

How to brief AI so it actually has something to say

In the last post, we established that AI content is bad for one reason above all others, it has no original ideas, because nobody gave it any. That post was

The prompt I use when I don’t know what I think yet
11/06/2026

The prompt I use when I don’t know what I think yet

Most of what gets written about AI and writing is about AI doing the writing. Which makes sense. It's the obvious use case, it's what the demos show and it's

AI content isn’t bad because AI wrote it
09/06/2026

AI content isn’t bad because AI wrote it

When people say AI content is bad, they're usually diagnosing the wrong patient. "It sounds robotic." Sure, sometimes. "It's full of errors." Yes, that

The writer I was trying to sound like (and when I stopped)
04/06/2026

The writer I was trying to sound like (and when I stopped)

There was a period in my early thirties when every sentence I wrote had a slight lean to it. Not my lean. Someone else's. I'd been reading Nick Hornby

Writing for an internet that’s already annoyed before you’ve finished the sentence
02/06/2026

Writing for an internet that’s already annoyed before you’ve finished the sentence

Let me set the scene. You've written something. It's good. Balanced, considered, reasonably well-punctuated. You've made a point without being aggressive about

What a content strategy actually looks like
28/05/2026

What a content strategy actually looks like

I spent part of this week with a startup that had been told, in no uncertain terms, that they needed a content strategy. The person who told them this was a

That moment a client says “make it pop” and what happens next
26/05/2026

That moment a client says “make it pop” and what happens next

I want to tell you about a phrase. It's not a long phrase. It's not demanding. It arrives softly, wedged between "we love the direction" and "could you just,"

A corporate Carol: Three ghosts, one warning and a company that should have known better
21/05/2026

A corporate Carol: Three ghosts, one warning and a company that should have known better

I'm going to tell you a story. The names have been changed to protect the guilty, the oblivious and the middle managers who genuinely believe that a town hall

So you want to get into marketing?
19/05/2026

So you want to get into marketing?

I was asked the other day, “What advice would you give someone thinking of entering marketing straight from university?” I paused. Not because I think

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