Coastal Content

Coastal Content Editorial judgement and human quality, not another AI content mill. Founders and marketing teams welcome.

Coastal Content brings 20 years of editing instinct to B2B, SaaS, and fintech writing that actually sounds like someone thought about it.

The performance trap: When metrics start shaping mediocre ideas
10/09/2026

The performance trap: When metrics start shaping mediocre ideas

Something happens to a piece of writing when it knows it's being watched. Not immediately. The first few months of optimising for click-through rate are

Why your brief is the problem, not the writer
08/09/2026

Why your brief is the problem, not the writer

There's a particular kind of feedback that lands in a writer's inbox about once a month. It says something like, “This isn't quite what we were looking for”.

How to brief a content writer so you don’t get generic work back
03/09/2026

How to brief a content writer so you don’t get generic work back

You've done this before. You send over a brief that says "write a blog post about our new feature, roughly 800 words, SEO-friendly, engaging tone." A few days

How to handle being ghosted by clients
01/09/2026

How to handle being ghosted by clients

I want to start by acknowledging something the freelance industry doesn't say enough. Being ghosted by a client is genuinely awful, and the awfulness doesn't

How to brief a freelance writer (and what happens when you don’t)
27/08/2026

How to brief a freelance writer (and what happens when you don’t)

Somewhere in the world right now, a freelance writer is staring at an email that says "can you write something about our software? Approx 800 words, quite

Why expertise sounds boring until it doesn’t
25/08/2026

Why expertise sounds boring until it doesn’t

There's a specific flavour of writer's block that nobody talks about, and I've had it more times than I'd like to admit. It's not the blank-page variety. It's

The overdue death of keyword-first thinking
20/08/2026

The overdue death of keyword-first thinking

How many of you have been presented with a brief containing a keyword phrase so syntactically broken it reads like it was written by someone falling down a

Why speed is a terrible content strategy
18/08/2026

Why speed is a terrible content strategy

Let me tell you about a client conversation that made me need a brief lie-down. A few weeks ago, a freelance client came to me with a mission. Bright-eyed,

How we built a 12-month content strategy for a tech startup blog from scratch
13/08/2026

How we built a 12-month content strategy for a tech startup blog from scratch

Every now and then a project lands that's genuinely satisfying to work on. No legacy content to untangle, no archive of posts written by a previous agency that

How much does a freelance content editor cost in the UK?
11/08/2026

How much does a freelance content editor cost in the UK?

You want a number. I get it. You've clicked on three agency websites this morning and every single one of them has a contact form where the number should be,

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