Visual Narrative

Visual Narrative Creating video content tailored to your brand and marketing objectives

02/05/2025

No one was safe at this year's End of Season Mini's Party Ballynahinch RFC - P7s, parents, coaches - all fair game. 😂

But it was worth it for the free ice creams 🍦

A big thanks and well done to all the volunteers and coaches who made it another amazing Mini's season.

Looking forward to seeing everyone again next year!

11/04/2025

I love nothing more than a hike in the Mournes, and the recent fires have been devastating.

This video is from the last major fires we filmed for DAERA in 2021.

The Mourne Mountains are a mix of public and private ownership, with significant portions managed by conservation organisations and utility companies.

Farmers argue that restrictions on grazing in the Mourne Mountains contribute to wildfires by limiting farmers' ability to manage vegetation effectively.

If Public bodies and conservation agencies don't find a balance between ecological preservation with practical wildfire mitigation, these scenes will continue to become more common.

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17/01/2025

How do you interview a VIP who’s nervous on camera?

Don’t interview them, have a conversation.

Even top execs get jitters.

This is why I highly recommend you:

1. Warm them up with casual chat.
Ask about their weekend, share a joke.
You’ll see the tension fade fast.

2. Prime them before you call action.
Casually ask your questions while prepping, this gets
them thinking about their responses without pressure.

3. Actively listen. Don’t just fire questions at them.
If they share something insightful ask them to elaborate.
You want stories, not just facts.

4. Give direction. Are they fidgeting?
Not making eye contact? Tell them.
They’ll thank you for it.

5. Stroke that ego. Compliment their insights and thank
them for their time. Leave them eager for the next shoot.

Remember top endurance cyclists have feelings too ;)

(Repost if you learned something new)

P.S. BarrUltra were are the easiest people to work with. All Egos were left at the door. 😊

14/01/2025

Hollywood has lost its Mojo. 😢

But this is how your brand can benefit. 😀

Hollywood got hooked on quantity.
They chased algorithms over audiences.

The lesson?

Post better quality content, even if its
less often than you would like.

What does better actually look like?

Content your customers actually want to watch.
When I say “Content” I really mean “stories.”

Audiences remember a video that connects,
entertains, or inspires.

They become loyal, not because you posted daily,
but because your content left a mark.

The brands that win?
They don’t chase trends.
They tell stories.

How can you create better videos?

1. Solve your audience's problems, inspire them, or make them laugh.
2. Plan your story: Every frame should serve a purpose.
3. Cut the fluff: Attention spans are short. Get to the point.

Hollywood lost its way.
That’s a huge opportunity for brands to step up.

Stop ticking boxes. Start creating value.

Are you ready to focus on storytelling?

Share below a video you saw recently that left it's mark.

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06/01/2025

Christmas might be over, but there’s still quite a few pricks you have to deal with I bet?! 🌲

Pine needles of course!

In your carpet? Your socks? Your bed?

You loved your tree when it arrived all sparkly and fresh.
But by now, it’s gone rogue, shedding needles EVERYWHERE!

Imagine a fake infomercial capturing this chaos.
- Vacuum explosions.
- Pine-flavoured tea.
- Needles popping up in very delicate places (yes, even there).

Why would a company create something like this?
Because humour is one of the most powerful tools in marketing.
It’s memorable. Relatable. Shareable.

When you connect with your audience emotionally, whether through laughter, empathy, or both you stand out from the noise.

Takeaway → Your content doesn’t need to be all serious and polished.
In fact, humour and storytelling can make your brand feel more human.
More likeable 👍

Whether you’re selling tree removal services, software, or sandwiches, remember: people connect with emotions, not features.

So, next time you’re brainstorming content ideas, think about how you can weave in a bit of fun.

Even the prickliest topics can lead to great engagement.

What’s the funniest or most memorable brand content you’ve seen lately?

Share below! 👇

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24/12/2024

Santa made his annual visit to Ballynahinch RFC again this year and didn't disappoint.

A big thanks to all the coaches and parents that help make BRFC one of the best clubs in Ireland!

What’s the one psychological trick that makes videos impossible to skip?When a video or article opens with an unresolved...
28/10/2024

What’s the one psychological trick that makes videos impossible to skip?

When a video or article opens with an unresolved question—“Are you making this one marketing mistake?”—it leaves an open loop in your mind, triggering a curiosity you need to satisfy.

Psychologists call this the Zeigarnik Effect, where our brains fixate on incomplete tasks or stories. It’s the same reason we remember the plot twist in a movie or keep thinking about that unsolved cliffhanger from our favorite series.

For creators and marketers, open loops aren’t just a fun trick—they’re a powerful tool for engaging an audience and increasing watch time.

Want to know how to master these hooks and keep your audience captivated?

Check out our latest article for practical tips on using curiosity to boost engagement.



https://www.visualnarrative.tv/blog/the-pope-in-the-pool

18/10/2024

Do you remember BOATY McBOATFACE? 🚢🙂

Well, it's happened again!

This time with Mr James Blunt...sorry McBluntface 🤣 using Anti-marketing to his advantage and laughing all the way to the bank!

"What is anti-marketing did I hear you say?"

It's when you...wait, I just happened to write a blog article about this very thing two weeks ago! Read it below.

https://www.visualnarrative.tv/blog/anti-marketing-lessons-from-liquid-death-and-oatly

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10/10/2024

If you want to see oats living their best life in the kitchen, check out the video below! Spoiler: It’s delicious. 😋👇

to celebrating with White's Oats

10/10/2024

🥄 Happy World Porridge Day! 🥄

to producing a series of Oat recipe videos for White's Oats

Let’s be honest, if I can have breakfast without actually making breakfast in the morning... I'm all in.

Check out the video if you want to be one of us—oat lovers, time savers, and early risers with zero effort. 😉

This can save you a lot of time ⌛ This framework won't just transform how you approach content creation—it will also hel...
26/09/2024

This can save you a lot of time ⌛

This framework won't just transform how you approach content creation—it will also help you produce it faster than ever!

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