09/09/2025
Partner with Roadster Magazine
A Sponsorship Opportunity
Roadster! is a pioneering child-led motoring magazine, founded in Banbury by Sam (then aged 8 and his dad. Published three times a year (aligned to school holidays) as a not-for-profit social enterprise, it uniquely blends children’s creativity, journalism, STEM learning, road safety, and family car culture—all led by a young editorial team. We have been featured on BBC Radio and in national press, and we are proud to be associate members of the Guild of Motoring Writers.
Our Story
The path to our continued growth is through strong, values-aligned partnerships. We were proud to work with Jaybee Motors on our most recent issues. Their support was instrumental in allowing us to showcase Roadster! at the The British Motor Show, providing essential funds for increased magazine stock, insurance, banners, and display materials, as well as team wear and giveaways.
In return, Jaybee Motors was seen as a brand that genuinely invests in youth engagement and community goodwill. Their support highlighted their commitment to education and showcased their brand to an engaged, family-focused audience.
Our Reach
Our readers are not just kids; they are engaged local families with a passion for cars, learning, and unique community initiatives. Our magazine and online presence allow us to connect with:
• Motoring enthusiasts and families who actively participate in the car community.
• Parents and educators seeking engaging, non-digital, and educational content for their children.
• Local and regional communities in the Banbury area and beyond, fostering goodwill and trust.
Why Sponsorship Is Essential
As a not-for-profit social enterprise, our core mission is to continually grow Roadster! and make it as accessible as possible to children aged 7-12.
Sponsorship is essential for covering our core operational costs, including printing, distribution, and essential outreach materials. Your support directly enables us to continue inspiring the next generation of drivers, consumers and industry pioneers.
Our Sponsorship Package
Supporting Roadster! is a partnership, not just a transaction. We are eager to work with you to develop a bespoke sponsorship package that aligns with your specific marketing goals and budget.
The package we developed with Jaybee included:
• Lead Sponsor recognition on the cover
• Lead feature sponsorship inside the magazine
• An exclusive advertisement feature inside the cover
• "Sam’s Backseat Driver" feature focused on a sponsor vehicle
• Sam’s personal editorial endorsement and thank you
• Social media shout-outs
• Stock of Roadster! magazines to distribute from your branch
Ready to Make a Bold Leap?
We are ready to make a bold leap forward, and we need sponsors on board to help us realize our ambitions. New sponsorship opportunities will be available from January 2026.
Become a part of our story
Drop me a line, and let’s set up a conversation.