21/09/2025
Why “Radio” Will Always Be in Our Name
Some organisations have rebranded themselves as audio platforms (or plan to...)
At Radio Essentials, radio is more than just a medium it’s the foundation of trust, community, and connection. It’s the word people understand, the signal they recognise, and the platform businesses still believe in.
Yes, we use audio, AI and digital tools to power what we do but those are the enablers.
Radio is the anchor.
It keeps us grounded, relevant, and true to our mission: connecting people and businesses through the local voices they know and trust.