Rider Research Hub

Rider Research Hub Welcome to the Rider Research Hub. An online community of riders helping shape the future of cycling.

Share your voice, expertise and opinions and earn rewards along the way. 🇬🇧🇺🇸🇨🇦🇦🇺🇫🇷🇩🇪🇮🇹🇪🇸🇯🇵

We asked our community if major cycling brands offer the exact same performance and quality at any given price point Che...
04/09/2026

We asked our community if major cycling brands offer the exact same performance and quality at any given price point

Check out the full breakdown below to see what they said!

How do you beat the heat on two wheels? ☀️We reached out to our community to see how riders stay cool when the temperatu...
28/08/2026

How do you beat the heat on two wheels? ☀️

We reached out to our community to see how riders stay cool when the temperatures soar, and you delivered some top-tier summer survival strategies!
Swipe through to see what your fellow riders are doing to adapt ➡️

We asked you if you couldn't track your ride, would you still go?..and you told us that it takes much more than a missin...
21/08/2026

We asked you if you couldn't track your ride, would you still go?
..and you told us that it takes much more than a missing Strava kudos to stop you from hitting the road!

The vast majority (92%) of our community would keep pedaling, though 42% admitted they'd be annoyed without their data. And surprisingly, 2% said no track, no ride!

Is your ride pain-free? 🚲We asked our community about discomfort during a typical ride, and a shocking 51% reported expe...
13/08/2026

Is your ride pain-free? 🚲

We asked our community about discomfort during a typical ride, and a shocking 51% reported experiencing pain or numbness in their hands or arms! Whether it is choosing the right components, tweaking your set up or having a bike fit, making sure you're comfortable on a ride is so important!

The 2026 Tour de France Femmes is about to begin! 🚴‍♀️Last year Zwift published a report on the impact of the race over ...
31/07/2026

The 2026 Tour de France Femmes is about to begin! 🚴‍♀️

Last year Zwift published a report on the impact of the race over the last few years. One of the findings showed the impact of the event on making women want to ride more, showing how being inspired by high level sport can have a positive impact on participation.

Will you be watching this year?

'If it's not on Strava, did it even happen?'What are your thoughts? 🤔 We're asking riders whether they would still go fo...
24/07/2026

'If it's not on Strava, did it even happen?'

What are your thoughts? 🤔

We're asking riders whether they would still go for a ride if they couldn't track it - is it all about the stats, or is it about just getting out there?

Head to the Rider Research Hub and share your thoughts 💭

We asked our community which members of a pro racing team they would like to have in their lives. Turns out keeping the ...
17/07/2026

We asked our community which members of a pro racing team they would like to have in their lives. Turns out keeping the bike and the body in top shape is key, with mechanic and massage therapist the most popular choices!

This World Bicycle Day (3rd June), we’ve been thinking about the future of cycling, and specifically participation. We r...
03/06/2026

This World Bicycle Day (3rd June), we’ve been thinking about the future of cycling, and specifically participation. We recently asked our community how they felt, and while many referenced challenges around safety and infrastructure, there was a sense of hope, with the majority feeling positive about the future of participation.

09/04/2026

With most racing now behind a pay wall, we wanted to ask you how you planned to watch and keep up to date with it this year. On social media? Or have you bitten the bullet and paid for a subscription?

Let us know in the comments 💬

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