Sherpa

Sherpa Sherpa - award-winning, 100% tech channel agency We are channel people, through and through. Channel is too often managed in a divergent and ad hoc way.

An award-winning, high growth channel agency supporting global companies in channel transformation. Our philosophy is based on creating properly structured and aligned strategies, management programmes, and measurement, to give you a clear path to a successful channel. We are a team of experts, all true channel people, recruited exclusively from tech firms, agencies and the channel to ensure we can create, manage and measure Partner programmes that deliver, globally.

Most partner programs are flying blind.They can’t see how they stack up.They can’t see the gaps.And worst of all, they t...
05/08/2025

Most partner programs are flying blind.

They can’t see how they stack up.
They can’t see the gaps.
And worst of all, they think they’re fine.

That’s why we created the 2025 Interactive Partner Marketing Benchmark Report, powered by EdisonAI and built from 18,593 real partner profiles across 177 regions.

It’s a data-driven view of partner performance, covering investment, automation, and readiness, with breakdowns by region, sector, and partner type.

One stat should stop you in your tracks: 73% of partners aren’t ready for sophisticated marketing programs.

Where does your ecosystem stand?

📊 Download the full report (link in comments).

What does SAP think the future of partner marketing looks like?Join Andrew Kisslo (SVP, Global Partner Marketing, SAP), ...
31/07/2025

What does SAP think the future of partner marketing looks like?

Join Andrew Kisslo (SVP, Global Partner Marketing, SAP), Jay McBain (Canalys), and Tom Perry (The Sherpa Group) for a straight-talking session on what needs to change—and what’s already working.

📅 13 August 2025
🕓 16:00 BST | 12:00 EDT | 09:00 PDT
🌐 Virtual via the Partnership Marketing Leaders Community

👇 Link to register in the comments

29/07/2025

Partner recruitment isn’t just about outreach.

You're asking a business to change how it operates. That takes nuance.
Marketing must tell a compelling story across the 3 Ps:

✅ Product
✅ Partner Program
✅ Proposition

🎥 Watch the clip 👇

Full webinar link in the comments.

Partner marketing is at a breaking point.More noise. Less trust. Flat results.Join Jay McBain, Andrew Kisslo, and The Sh...
25/07/2025

Partner marketing is at a breaking point.

More noise. Less trust. Flat results.

Join Jay McBain, Andrew Kisslo, and The Sherpa Group as we break down what’s broken—and how leading vendors are rebuilding smarter, AI-ready, trust-first ecosystems.

🧠 Real data. No fluff.
📅 August 13 | Virtual

👇 Registration link in the comments.

24/07/2025

The Sherpa UK team took time out to give back, litter picking in Bedford’s Russell Park.

A small act, a cleaner park, a stronger community.

22/07/2025

How do you choose the right partners for your go-to-market strategy?

Tom breaks it down: assess setup, skill, alignment—and focus on the ones that actually fit your program.

🎥 This 48-second clip is a must-watch if you’re scaling a channel strategy.

👇 Link to the full on-demand webinar in the comments.

Partner marketing is changing. Are you ready for what’s next?Join Jay McBain (Canalys), Andrew Kisslo (SAP), and Tom Per...
17/07/2025

Partner marketing is changing. Are you ready for what’s next?

Join Jay McBain (Canalys), Andrew Kisslo (SAP), and Tom Perry (Sherpa) for a live session on the future of partner strategy—what’s broken, what’s shifting, and how to build programs that drive real results.

We’ll cover:

How to scale partner-led demand with precision
What it takes to build trust in crowded ecosystems
The “missing middle” in most programs, and how to close it

📅 13 August 2025
🕓 16:00 BST | 12:00 EDT | 09:00 PDT
🌐 Hosted via the Partnership Marketing Leaders Community

👉 Reserve your spot now: https://hubs.la/Q03xFCty0

Big news! 🚀 The Sherpa Group’s EdisonAI Campaign Manager Partner Assessment is now live on Azure Marketplace. Evaluate u...
07/07/2025

Big news! 🚀

The Sherpa Group’s EdisonAI Campaign Manager Partner Assessment is now live on Azure Marketplace.

Evaluate up to 500 partners. No integrations. No overhead. Just pure, data-backed clarity on who’s ready to grow.

Smarter insights. Stronger growth.

Check it out → https://hubs.la/Q03w21w20

At The Sherpa Group, we’re proud to support global technology leaders every step of the way.Happy 4th of July from all o...
04/07/2025

At The Sherpa Group, we’re proud to support global technology leaders every step of the way.

Happy 4th of July from all of us at Sherpa!

01/07/2025

Looking to deliver more from Partner Marketing next quarter?

Partner Marketing just got smarter. Our new approach is designed to help you target the right Partners with the right Campaigns every time – driving better results and greater success.

Find out more and book a discovery with the team here: https://hubs.la/Q03snp600

🚨 Partner Marketers—This One’s for You 🚨We’re a community of Partner Marketing Leaders and industry experts who all have...
24/06/2025

🚨 Partner Marketers—This One’s for You 🚨

We’re a community of Partner Marketing Leaders and industry experts who all have one thing in common—we’re here to grow.

Whether you're building new partnerships, scaling programs, or just looking for real talk with people who get it, this is your space.

🥅 Our goal?

To create a community where you can:

🤝 Collaborate – Connect in meaningful discussions with other leaders
💡 Share ideas – Get insights, feedback, and fresh thinking
📈 Support each other – We’re all driving toward the same goal: growth

If you’re ready to surround yourself with like-minded partner marketers, this is the network you’ve been waiting for.

👥 Join the Partner Marketing Leaders community today! https://hubs.la/Q03snn7r0

Learning day for and at the InformaTechtarget ROI Summit - strong agenda on demand Gen best practices 👍😃
24/06/2025

Learning day for and at the InformaTechtarget ROI Summit - strong agenda on demand Gen best practices 👍😃

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