Sherpa

12/12/2025

On-demand webinar: The Partner Marketing Funnel: Introducing the 4 Why's

Discover the Four Whys framework to enhance your partner marketing funnel and boost ROI with strategic discipline. Watch our on-demand webinar with Tom Perry now.

10/12/2025

We go live in 24 hours.

If you’re leading Partner Marketing in 2025, this session will help you bring more structure and clarity to how you attract, activate, accelerate, and amplify partners.

Join us tomorrow for The Partner Marketing Funnel and learn the 4 Why’s that guide sharper, data-led decisions:

🔹 Why change — What’s driving the need
🔹 Why now — What triggers urgency
🔹 Why this solution — How it maps to buyer needs
🔹 Why this partner — Why buyers trust them to deliver

A simple, practical framework built for today’s complex buyer journey.

📅 Tomorrow, 11 December
⏰ 4:30 pm UK | 11:30 am ET | 8:30 am PT

👉 Link to register in the comments.

09/12/2025

We’re hosting a new live session this Thursday.

The Partner Marketing Funnel introduces a clearer way to attract, activate, accelerate, and amplify partners toward revenue — built around the 4 Why’s that help partner marketers make sharper decisions:

🔹 Why change? What’s driving the need
🔹 Why now? What triggers action
🔹 Why this solution? How it maps to buyer needs
🔹 Why this partner? Why buyers trust them to deliver

If you want more structure, better prioritisation, and a funnel aligned to how buyers behave today, this session is for you.

📅 This Thursday, 11 December
⏰ 4:30 pm UK | 11:30 am ET | 8:30 am PT

👉 Link to register in the comments.

05/12/2025

Partner marketing is getting more complex, and the buying journey is changing faster than ever.

Join us on 11 December at 4:30 pm UK / 11:30 am ET / 8:30 am PT for a live session introducing the Partner Marketing Funnel and the 4 Why’s — a simple, practical framework to make sharper decisions at every stage.

What we’ll cover:
🔹 Why change? What’s driving the need
🔹 Why now? What triggers urgency
🔹 Why this solution? How it maps to buyer needs
🔹 Why this partner? Why buyers trust them

If you want clearer structure, better prioritisation, and a funnel built for today’s buying realities — this one’s for you.

👉 Link to register in the comments.

27/11/2025

This Thanksgiving, we just want to say thank you.

To the partner marketing leaders, practitioners, and teams we work with — your ideas, challenges, and collaboration make this community stronger.

Wishing you a warm and restful holiday from all of us at Sherpa. 🍁

25/11/2025

Partner marketing keeps getting harder to map.

Buyer journeys don't follow a line. Decisions involve multiple people. Partners are at different stages of readiness. And the funnel we manage doesn't always reflect how deals actually move.

On 11 December, we're sharing the framework we've built to bring more structure to this: the Partner Marketing Funnel and the 4 Why's - four questions we use to qualify every partner marketing decision.

Why change
Why now
Why this solution
Why this partner

If you're looking for a clearer way to structure partner decisions and connect activity to performance, join us.

📅 11 December
🕓 4:30 pm UK | 11:30 am ET | 8:30 am PT

💬 Registration link in the comments.

20/11/2025

Introducing the Partner Marketing Funnel and the 4 Why’s, a clearer way to move partners toward performance.

Join us on December 11 as we break down a framework to qualify every partner marketing action:

• Why change? What’s driving the need?
• Why now? What creates urgency?
• Why this solution? How well does it map to buyer needs?
• Why this partner? Why should the buyer trust them?

With buyer behaviour shifting fast, the funnel needs to evolve — and this session will show how.

📅 December 11
🕓 4:30 pm UK | 11:30 am ET | 8:30 am PT

👉 Link in comments

18/11/2025

The 2026 partner marketing landscape is changing fast, and leaders are already planning how to adapt.

We’ve pulled insights from SAP, Canalys, Sherpa, and data from 18,000+ partners into one guide:

The Future of Partner Marketing Blueprint for 2026
Inside you’ll find:

• The trends shaping partner ecosystems
• Where partners are falling short
• Why lifecycle, trust, and orchestration matter more than ever
• How vendors should prepare for 2026

If you’re planning your partner strategy for next year, this is for you.

👉 Link in comments

13/11/2025

B2B buying is changing, radically; buyer journeys are non-linear, multiple decision-makers form fluid buyer groups, and intent data means early-stage signals are more visible than ever.

That’s why we’ve developed the Partner Marketing Funnel; a way to bring clarity to how we attract, activate, accelerate, and amplify partners toward revenue.

At the heart of this funnel are four critical questions, the “4 Why’s”, designed to help channel marketing leaders make sharper decisions, faster.

Why change?
Why now?
Why this solution?
Why this partner?

Join our latest webinar "The Partner Marketing Funnel: Introducing the 4 Why's" on 11th December at 4:30 pm UK / 11:30 am ET / 8:30 am PT.

💬 Link to register in the comments.

04/11/2025

Stop planning. Start proving partner marketing works.

For $25K, Sherpa delivers a full, data-driven partner campaign powered by EdisonAI and built to convert.

No slides. No waiting. Just measurable ROI.

💬 Link in comments.

31/10/2025

🎃 Happy Halloween from all of us at Sherpa!

We’re not scared of complexity. With the right data, the right partners, and the right campaigns, even the most tangled ecosystems become crystal clear.

Smarter partnerships aren’t a trick... they’re our treat. 🍬

30/10/2025

Busy isn’t always better.
If your partner programs are running fast but going nowhere, you’re not alone.

Sherpa Momentum helps Partner Marketing teams connect effort to impact, turning disconnected activity into measurable ROI.

It’s time to prove what works.
🔗 Link in comments.