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Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 5:30pm Friday 9am - 5:30pm

Sherpa

Sherpa - award-winning, 100% tech channel agency We are channel people, through and through. Channel is too often managed in a divergent and ad hoc way.

An award-winning, high growth channel agency supporting global companies in channel transformation. Our philosophy is based on creating properly structured and aligned strategies, management programmes, and measurement, to give you a clear path to a successful channel. We are a team of experts, all true channel people, recruited exclusively from tech firms, agencies and the channel to ensure we can create, manage and measure Partner programmes that deliver, globally.

25/09/2025

61% of marketers say lead quality is their #1 challenge.

The problem? Too much Partner Marketing still runs on guesswork.

Our new Data-driven Partner Marketing Report shows how to fix that with insights that deliver:

✅ Smarter partner prioritization
✅ Scalable campaigns with consistency
✅ ROI up to 20:1

If your Partner Marketing isn’t powered by data, you’re leaving revenue on the table.

👉 Link in comments

23/09/2025

Most partner campaigns stall. Budgets get spent, but pipeline doesn’t move.

It doesn’t have to be this way.

For $25K, Sherpa builds and runs an AI-powered campaign designed to prove ROI — fast.

💬 Link in comments.

18/09/2025

We’re running the Sherpa Channel Leadership Survey 2025 to understand what’s really working in partner strategy.

📊 Share your 2026 priorities
🎯 Get access to the results — see where your peers are focused
💸 Enter our $300 charity prize draw

Too many partner campaigns burn budget without delivering. Let’s build a smarter benchmark.

👇 Link in the comment.

16/09/2025

Partner Marketing can feel like navigating uncharted territory. But you don’t have to do it alone.

That’s why we created the Partner Marketing Leaders Community — a free space for Partner Marketing professionals and industry experts to connect, share, and grow.

Inside, you’ll find:

✔ Peer discussions on the challenges you’re tackling now
✔ Insights and best practices from global partner leaders
✔ A supportive network focused on growth and success

Already 430+ leaders have joined. Will you?

💬 Link to join in the comments.

11/09/2025

73% of partners aren’t ready for advanced programs.

That’s the reality uncovered in the 2025 Partner Marketing Benchmark Report, built from 18,593 partners across 177 regions.

📊 Inside the report:

- 67% of partners falling behind on automation
- Regional and sector breakdowns to sharpen investment
- Hardware vs. SaaS partner patterns
- Employee vs. Martech investment trends

Your competitors are already using this data. Can you afford not to?

💬 Link to the interactive report in the comments.

10/09/2025

Help shape the future of Partner Marketing.

The Sherpa Channel Leadership Survey 2025 is now live.

✅ Share your priorities for 2026
✅ Get exclusive access to the results
🎁 Be entered into a $300 charity prize draw

Your insight helps shape what comes next — and we’ll share the findings with you.

👇 Link in the comment.

04/09/2025

Most partner programs are making million-dollar decisions on gut feel. That’s dangerous.

The 2025 Partner Marketing Benchmark Report gives you the clarity to see exactly where your program stands — and what to do next.

📊 Insights from 18,593 partners across 177 regions:

- 67% are falling behind on automation
- 73% aren’t ready for advanced programs
- Regional + sector breakdowns to guide smarter investment

Your competitors are already using this data. Can you afford not to?

💬 Link in the comments.

02/09/2025

Jay McBain teeing up our Future of Partner Marketing webinar:

30 years ago: co-branded brochures.
10 years ago: ABM and syndicated content.
Today: digital-first buyers — 75% of whom don’t want to talk to sales.

Channel marketing has hit a major inflection point. Jay McBain explains why.

📺 Full webinar replay with Jay, SAP & Sherpa in the comments.

28/08/2025

📘 Future of Partner Marketing, Blueprint for 2026 is here

Ecosystems are more complex, digital-first, and data-driven than ever.
Traditional partner marketing tactics are no longer enough.

Built from our Future of Partner Marketing webinar with SAP, Canalys, and Sherpa, and the 2025 Partner Marketing Benchmark (18,000+ partners, 170+ regions) — this Blueprint uncovers:

✔ Where most partners fall short on digital readiness
✔ How AI and data are reshaping partner prioritisation
✔ Why lifecycle marketing, co-sell, and trust are now critical
✔ The rise of Partner Concierge models

💬 Link to download in the comments.

21/08/2025

The buyer has changed—and partner marketing needs to catch up.

In this clip from The Future of Partner Marketing webinar, Andrew Kisslo (SVP, SAP) breaks down how enterprise buyers are shifting:

→ From email collection to journey enablement
→ From one decision-maker to 12–20 people in a buying group
→ From one generation to four—with very different expectations

Authenticity. Digital experience. Trust. It all matters more than ever.

And partners? They need the tools, support, and messaging to actually show up in that new dynamic.

📺 Watch the clip below—and catch the full webinar here: https://hubs.la/Q03DQyPF0

19/08/2025

📊 The report that sparked the conversation.

During our Future of Partner Marketing webinar with Jay McBain (Canalys), Andrew Kisslo (SAP), and Tom Perry (The Sherpa Group), one resource stood out:

👉 The 2025 Partner Marketing Benchmark Report.

It’s now available for you to explore — with insights from 18,593 partners across 177 regions plus the trends shaping partner marketing in 2025.

💬 Link to download is in the comments.

14/08/2025

The Future of Partner Marketing isn’t coming. It’s already here.

Catch the replay and see what’s shaping 2025:

✔ 28 make-or-break partner moments
✔ Where AI gives you leverage and where humans win
✔ Why trust is the new competitive advantage

Your competitors are watching this. You should too.

📽 Link in comments.

Address

Bedford
MK410UD

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Website

http://www.thesherpagroup.com/

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