Sola Mathew

17/07/2025

People don’t just buy products.
They buy trust.

If they don’t know you → they can’t buy.
If they don’t like you → they won’t buy.
If they don’t trust you → they’ll never buy again.

💡 The real marketing funnel?
KNOW → LIKE → TRUST → BUY → REBUY → REFER

And here’s the kicker:

👉 Trust isn’t built with ads alone.
It’s built through consistency, content, communication, and character.

So if you want to grow your business:
Don’t just push offers.
Build relationships.

💬 What’s one way you’ve earned customer trust without selling?

I’d love to hear 👇

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16/07/2025

I lost my dad at 6 and my mum at 14 — but by God’s grace, I built my digital marketing and tech career right from my room in Ado-Ekiti.

Got my first international all expenses-paid trip out of Nigeria right from Ado-Ekiti.

Can good come out of Ekiti?

In this Unfiltered Podcast with Femi Oguntayo, I share practical insights on how AI, marketing, and tech can open real doors for young people and businesses right in Ekiti state.

I even talked about JKF, BAO, opportunities, and what’s possible for you.

✨ Tap to watch, be inspired, and see what’s possible!
👉 https://youtu.be/hrq3p5aN2nE?si=lW8cGEr0NYrZt3Fc

— Sola Mathew

GET SOLA MATHEW'S BOOKS VIA THE LINKS BELOW:WhatsApp Sales Blueprint https://solamathew.com/wsbcourse/I Have Been There Beforehttps://solamathew.com/i-have-b...

16/07/2025

Outside of my full-time job, I volunteer as a youth mentor for Bradburry Hub.

Over the years, we’ve run so many meaningful projects. Some of them have even been featured on the BBC!

But the best part isn’t the recognition.
It’s the connection.

I genuinely look forward to Fridays, not just to mentor these teens, but to learn from them too.

Their perspectives, questions, and ideas remind me how much the next generation, especially Gen Z, has to teach us if we’re willing to listen.

💡 Sometimes the biggest lessons come from giving your time, not earning it.

💬 What about you?
What do you do outside of work that fills you up in ways your job never could?

I’d love to hear 👇

— Sola Mathew

14/07/2025

I never knew that when God asked Solomon what he wanted, it was in a dream.

It wasn’t during a ceremony.
Not in a public place.
Not even when he was wide awake.

Solomon asked for wisdom, not riches, not fame, not power.
And it all happened in his subconscious mind.

💡 It made me think:
We spend so much time chasing things when we’re awake…
But what we really desire shows up when we’re quiet.
When no one is watching.
When we’re honest, even in our dreams.

What’s your deepest desire?
What’s happening in your mind — when you’re not performing for the world?

If God came to you in a dream tonight and asked: “What do you want?”
What would you say?

💬 I’d love to hear it if you’re bold enough to share 👇

09/07/2025

Keep moving… you’re not a tree 😀

30/06/2025

To every who feels like giving up right now, DON’T!

Keep going.

You write the posts.
Run the ads.
Check the metrics at midnight.
Launch the campaign that flops.
Test. Tweak. Test again.

And sometimes it feels like no one notices until they do.

💡 Here’s what I’ve learnt after years in this game:

✅ Good marketing is rarely an overnight success.

✅ The boring parts, the daily consistency, are what build trust.

✅ Your tiny experiments today become your case studies tomorrow.

Anyone can post once.
Anyone can boost a single ad.
But it takes real grit to keep showing up when the likes are low, the leads are cold, and the boss is asking for ROAS yesterday.

So here’s your reminder:
👉 Stay curious.
👉 Keep testing.
👉 Focus on people, not just pixels.
👉 Remember that behind every click is a real human being.

You don’t just run campaigns.
You build relationships at scale.

And that will always matter.

💬 Digital marketers, what keeps you motivated on the tough days?

Let’s share below 👇

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27/06/2025

How a $20,000 experiment saved a company $1.18M and 65,284 hours.

This might be one of the most inspiring uses of AI I’ve seen all year.

60 days ago, Steven Bartlett wrote a letter to his team at FLIGHTSTORY.

In it, he said something bold:

“AI Agents aren’t just a tool — they’re a new co-worker. A new team member to help you win back time and do more important work.”

So what did they do?

They redesigned their entire company around AI Agents — and launched a 60-day internal competition to encourage adoption.

Here’s what that looked like:

📌 Every team was trained to integrate AI into their workflow

📌 Hiring was redefined — new roles had to prove they couldn’t be done by AI

📌 Employees were judged on adaptability and creativity, not just technical skill

📌 Every department built their own AI tools

📌 The best build won $20,000

The outcome?

✅ 100% team participation
✅ 48 internal AI tools created
✅ 65,284 hours saved (that’s 7.4 years!)
✅ $1.18 million in operational efficiency gained

All from a $20,000 incentive.

Here’s the real lesson:

This wasn’t about AI.
It was about mindset.

💡 When you make innovation exciting, not intimidating, people rise to the challenge.

💡 When you reimagine how teams work with AI instead of around it, transformation becomes inevitable.

Most companies are talking about AI.
FLIGHTSTORY built a culture around it.

If you’re leading a team, running a business, or building a company, ask yourself:

⚠️ Are you encouraging innovation or waiting to be disrupted?

⚠️ Are your systems built for efficiency — or legacy comfort?

⚠️ Is your team ready to build with AI, not fear it?

💬 Would you run something like this in your organisation?

Let’s know in the comments section 👇

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24/06/2025

Search is changing.

For years, eCommerce businesses mastered one game:
👉 SEO for Google.
👉 Paid search ads.
👉 Optimising for keywords.

But now?
The rules are shifting — fast.

Generative AI is becoming the new search engine.

People are already using ChatGPT, Gemini, Perplexity, and other AI tools to:
🛒 Find products
🔎 Compare options
📊 Get personalised recommendations
🎯 Skip scrolling — and get instant answers.

👉 Your future customers may never visit Google.
They may never see your ad.
They’ll just ask AI:
“What’s the best [product] for [problem]?”

The question is: will your brand show up in that answer?

Here’s how eCommerce businesses need to adapt:

✅ Structured, high-quality product data
AI models pull from clean, clear product specs, customer reviews, FAQs, and trusted content.

✅ Brand authority everywhere
Get featured on trusted blogs, industry sites, influencers, and reputable sources — AI models weigh external authority heavily.

✅ Content designed for AI, not just humans
Long-form, helpful, answer-based content that feeds AI training models.

✅ Voice-of-customer language
Use real customer questions, reviews, and pain points in your content — AI recognises natural language.

✅ Omnichannel footprint
Be present across platforms. The more signals AI models find, the more “confidence” they have to reference your brand.

In the AI era, you’re not just optimising for algorithms.
You’re optimising for language models.

💬 Are you preparing your eCommerce business for AI-first search?

Let’s talk strategy 👇

23/06/2025

After spending millions in ads — here’s what ACTUALLY works:

I’ve tested, tweaked, and scaled campaigns across multiple platforms.
The theory is nice. But here’s the reality from real money spent:

🔥 Meta Ads = Best for scale
If you want volume, audience expansion, and broad visibility — Meta (Facebook & Instagram) is still king.
It’s fast, flexible, and its targeting improves as you feed it more data.

🔥 Google Ads = Best for ROAS (Return on Ad Spend)
Google captures intent.
People are already searching, comparing, and ready to buy.
The ROAS can be incredible — but it’s often harder to scale aggressively because you’re limited to existing demand.

🔥 TikTok = Best for cheap traffic & brand awareness
CPMs are low, attention is high.
But the audience can be volatile. It’s great for rapid visibility, but you need solid creative testing to convert long-term.

🔥 YouTube = Best for trust & long-form persuasion
If your product requires education, storytelling or authority building — YouTube outperforms.
Higher production cost upfront, but long shelf-life.

🔥 LinkedIn Ads = Best for high-ticket B2B
More expensive CPMs, but laser-targeted for decision-makers and enterprise clients.

👉 The truth?

It’s not about picking a platform. It’s about knowing your funnel.

• Where is your audience in the buyer journey?
• What’s your offer?
• What’s your lifetime customer value?

Once you map that out, you stop “testing platforms” — and start building a system.

💬 If you had to pick ONE platform to double down on right now — which would it be?

Let’s compare notes 👇

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22/06/2025

A powerful lesson I learnt from the Bible that changed how I approach marketing:

“Whoever can be trusted with very little can also be trusted with much.” — Luke 16:10

For a long time, I thought growth in business (and marketing) came from chasing big things:

🚀 Big campaigns
🚀 Big budgets
🚀 Big audiences

But this verse reminded me:
God multiplies what you manage well.

✅ If you’re faithful with 10 followers, He can trust you with 1,000.
✅ If you steward small budgets well, bigger opportunities come.
✅ If you serve a few clients with excellence, referrals multiply.

Marketing isn’t really about “scale.”
It’s about stewardship.
It’s about consistency.
It’s about showing up with excellence — even when nobody’s watching yet.

When you focus on managing what’s in your hand right now — growth takes care of itself.

💬 What’s one small thing you’re being intentional with right now in your business?

Let’s encourage each other 👇

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17/06/2025

A young Black father wearing noise-canceling headphones, multitasking on his laptop while gently holding his baby on his chest, in a cozy, smart home filled with ambient lights and subtle holograms. The baby plays with a holographic butterfly projected from the father’s smartwatch. Warm tones, intimate lighting, minimalist tech interior, ultra-realistic photo-style, peaceful emotion.

Tool: ChatGPT