Sola Mathew

26/05/2026

Read this before you pause that Google Ads.

25/05/2026

3 Ways I Use AI as a Marketer

Here are 3 Ways I Use AI as a Marketer. I use AI for:01:30 Data A...

25/05/2026

Are you making the same mistake King Rehoboam made?

When King Solomon died, his son Rehoboam took the throne.

The people came to him with a simple request.
They asked him to lighten the heavy taxes and labor burdens his father had placed on them.

Rehoboam sought advice from two different groups.

First, he went to the elders who had served his father.

They gave him wise, experienced advice.

They told him to speak kindly to the people, serve them, and treat them with compassion.

But he rejected it.

Instead, he went to his peers. The young men he grew up with.

They told him to be even harsher than his father.

They told him to say, "My small finger shall be thicker than my father's loins."

He listened to his peers.

The result? A massive disaster.

The kingdom fractured permanently.

Ten tribes broke away completely, leaving him to rule over just two.

This ancient story teaches a brutal lesson that applies directly to business and marketing today.

Who are you taking advice from?

When founders struggle with scaling, they often look in the wrong places.

They ask their peers who are at the exact same level.

They listen to generic advice from people who haven't built what they want to build.

It might feel comfortable to listen to your mates.

But it won't get you to where you want to be.

If you want to scale your brand, you must stop listening to the crowd.

Seek out the elders in your industry.

Take advice exclusively from mentors, consultants, and specialists who are already where you want to be.

People who have actually managed eight-figure budgets.

People who have survived the cash-flow traps.

In business, the wrong advice doesn't just stall your growth.

It can fracture your entire company.

Are you building your marketing strategy on wise experience, or just peer-group consensus?

— Sola Mathew

23/05/2026

Happy Birthday, Sola Mathew.

Even though, this is AI generated, I really love the stud and might consider it in the future 😂

Probably, that would make my mother come back from heaven to give me a good slap…

22/05/2026

Are you making this Google Ada mistake, too?

Many people who run Google Ads NEVER check their assisted conversions.

They look at the direct conversion column.
If a campaign shows zero direct sales, they kill it.

This is a massive mistake.

Google Ads rarely operate in a vacuum.

A user searches for a problem on their mobile phone.

They click your Search ad. They browse.

They leave.

Three days later, they remember your brand name.

They type your exact URL into their laptop and buy.

The direct conversion column gives 100% of the credit to that final direct visit.

The Search ad that introduced them to your brand gets a zero.

It looks like an expensive failure.

But if you check your Assisted Conversions report, you will see the truth.

That "failing" campaign was actually the anchor for the entire funnel.

When you turn off those top-of-funnel introduction campaigns, your direct sales start to tank a week later.

You wonder why your overall efficiency dropped.

It dropped because you killed the assist.

Stop judging your ad campaigns solely by the final click.

Go into Google Ads.

Open your attribution reports.

Check the assisted conversion paths.

Look at which campaigns are starting the conversation, not just closing it.

Have you ever checked Assisted Conversions? How did it inform your ads strategy?

11/05/2026

Klaviyo now connects to Claude directly

17/03/2026

Holy is the Lord, the whole earth is full of His glory… it’s because of Jesus that we can stand before Him and say Holy… Thank You, Jesus

28/02/2026

Is not what you think

20/02/2026

Singing I Love You Forever by at

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