Webb Marketing

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Webb Marketing

Helping hotels, lodges, and short-term rentals across the UK & worldwide get found online and increase direct bookings with clear, proven strategies that work.

Hospitality-focused digital marketing, run by an ex-hotelier. ✨ Webb Marketing helps hospitality businesses grow online with calm, practical digital marketing strategies that actually work.
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We work with hotels, lodges, and short-term rental owners who want more visibility, more direct bookings, and a stronger online presence without relying solely on third-party platforms.
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Our approach

is simple:
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- Understand how guests search and book
- Build websites that are clear, fast, and easy to use
- Improve visibility through search engines and Google Ads
- Create direct booking websites that give owners more control
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We believe good marketing shouldn’t feel confusing or pushy. It should feel clear, intentional, and built around how real guests make decisions. Webb Marketing is owned by Craig Webb, an ex-hotelier with 32 years of hands-on experience in the hospitality industry, including 17 years as Hotel and Cluster GM.
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If you’re looking for steady growth, fewer empty nights, and a stronger digital foundation for your hospitality business, you’re in the right place.

07/01/2026

Your homepage should work like your best receptionist – greeting, qualifying and converting guests 24/7, not just “looking pretty”.

A high‑converting direct booking homepage for serviced accommodation, aparthotels or STRs follows a simple but powerful structure:

A hero section that speaks directly to your best guests (contractors, families, relocations, corporate) with a clear value statement and “Book Direct & Save” above the fold.

Immediate social proof – reviews, badges, and trust markers – so visitors know real people stay with you and love it.

From there, the page should guide visitors smoothly into taking action:

Benefit‑led property cards that highlight what matters most (parking, Wi‑Fi, space, location, hot tub, long‑stay friendly), not just room types.

WhatsApp chat and enquiry forms for guests who want to ask questions before they book, capturing warm leads rather than losing them to OTAs.

Clear, repeated “Book Direct & Save” messaging, with prominent buttons that link directly to your booking engine or channel manager.

This is precisely how the homepages are structured in the Book Direct Website Packages: hero, social proof, benefit‑focused listings, WhatsApp, enquiry forms and direct booking CTAs, all wired into your existing PMS or channel manager. And crucially, all of this is wired for SEO from day one, not bolted on later – with fast UK hosting, mobile‑first design, and SEO‑optimised templates, so the homepage can actually be found and convert.

Want a homepage like this without rebuilding your whole PMS? Webb Marketing’s own plugins connect a high‑converting WordPress front end to Guesty, Uplisting, Hostaway, Zeevou, Hostfully and more – so you keep your current stack and just fix the weak link: your website.

05/01/2026

Want your direct booking website built with SEO from day one, not bolted on later – with packages from around £100/month?

These Book Direct Website Packages are not “one size fits all”. They’re built specifically for three types of operators:

SA operators with 3–10 units who are ready to turn a basic presence into a serious direct booking channel.

Aparthotels and independent hotels that want to cut OTA share by 10–30% and keep more profit in‑house.

STR owners moving from ‘Airbnb only’ to a real brand with their own website, email list and repeat guests.

Here’s how the packages map to where you are now:

Starter (Serviced Stay – Starter): best for 1–3 units that need instant credibility, a professional site and a simple path to direct enquiries and bookings.

Growth (Smart Stay – Growth): ideal if you manage up to 10 units and target multiple audiences (contractors, families, relocations, corporate) with dedicated landing pages and blog content.

Elite (Serviced Stay – Elite): designed for serious operators with no upper limit on properties who want maximum SEO, a full booking funnel and authority‑building content and reviews.

All three options are SEO‑ready, mobile‑first and integrate with your existing PMS or channel manager (Guesty, Uplisting, Hostaway, Zeevou, Hostfully and more), so you don’t have to rip out your current tech to start growing direct bookings.

Also suitable if you do NOT have a channel Manager yet.

03/01/2026

Why Most PMS “Free Websites” Don’t Rank

If your PMS “threw in a free website”, there’s a good chance you’re invisible on Google – even in your own town.

Actual comment to a host from a channel manager website - 'You dont need SEO, we indexed your pages already.'

Those bundled PMS or channel‑manager sites are usually built for speed of rollout, not for SEO or conversion. They often skip the basics: a proper keyword strategy around “serviced accommodation”, “aparthotel”, “contractor stays”, “relocation stays”, local SEO for your city or region, and clear calls to action for guests to actually book direct.

Moreover, you must fit into the clunky design framework....... And if you change the channel manager, you'll have to start over - I had one client who changed channel manager THREE times in 2 years!!

The result? A nice‑enough template that sits there doing nothing while OTAs keep taking the lion’s share of your bookings and margin. If you want to reduce OTA dependency, your website has to be more than an online brochure – it has to be findable and built to convert.

That’s why the Book Direct Website Packages are SEO‑ready from day one. Every build includes optimised page templates, local search targeting, Google Analytics and Search Console set‑up, and fast UK hosting, with integrated blog sections on Growth and Elite so you can publish content that actually ranks for how guests search.

Because these sites are structured around real search intent, many owners see more traffic in a single month than generic “free” sites manage in an entire year. And with your existing stack connected – via Webb Marketing’s own plugins, you keep your current PMS while dramatically upgrading the front-end guests' experience - after all, this is hospitality, and the brand experience starts with the booking.

If your “free website” isn’t bringing in direct enquiries, comment “SEO” and you’ll get a quick checklist to benchmark it – plus a link to the Book Direct Website Packages, with options starting from around £100/month.

02/01/2026

If 80–90% of your bookings come from OTAs, they control your margin, your policies and your pipeline.

Every time a guest books through an OTA, 15–25% of that booking can disappear in commission before it even hits your bank. For many serviced accommodation operators and aparthotels, that is the difference between a healthy profit and just breaking even in a tough market.

When OTAs own most of your demand, they also own the guest relationship: you get limited data, less pricing control and very little ability to build long‑term loyalty or repeat business. A strong direct booking website, wired with proper SEO, flips this by attracting guests who are actively searching for stays like yours and booking direct on your site instead.

With a focused direct booking strategy you can:

Build repeat guests and word‑of‑mouth by owning the email list and post‑stay communication.

Win higher‑value corporate and contractor contracts that prefer to book direct and negotiate terms with you, not an OTA.

Grow a profitable database of past guests and enquiries that you can retarget with offers, long‑stay deals and seasonal campaigns.

That’s exactly what the Book Direct Website Packages are designed to do: fast, SEO‑ready WordPress sites for serviced accommodation and STR operators, integrated with your existing PMS or channel manager (Guesty, Uplisting, Hostaway, Zeevou, Hostfully, etc.) so you keep your current systems but finally control your own direct bookings.

Comment below with how many properties you manage, and a link will be sent to a sample website that could suit your business – or click through to see the Book Direct Website Packages and choose the right fit for your portfolio

25/11/2025

When it comes to getting results online, every business faces the same question:
Should you invest in organic SEO or run Google Ads for faster results?

Google Ads = Fast Visibility, Instant Traffic
If you need quick leads, brand exposure, or want to test offers fast, paid ads give immediate results—but only as long as you keep paying.

Organic SEO = Slow Start, Long-Term Growth
SEO takes time to build, but once rankings go up, the traffic keeps coming without paying per click.

23/11/2025

Too many businesses still make marketing decisions based on assumptions, not evidence.

A/B testing changes that.

When you test instead of guess, you learn:

Which headline converts better

What CTA actually gets clicks

Which design drives action

What your audience truly responds to

No more “I think this will work.”
It's time for “The data proves it works.”

21/11/2025

Did you know your ad spend isn't the real problem—your Quality Score is?
A higher Quality Score doesn’t just improve visibility… it cuts your cost per click, boosts conversions, and delivers stronger ROI.

Is your CTR strong enough to compete?

When you improve these elements, your Quality Score rises—and your cost drops automatically.
Better relevance = Better reach = Better results ✅

19/11/2025

Are you investing in Google Ads but not seeing the return you expected?
Most businesses don’t need a bigger ad budget — they need a smarter one.

Here’s where budget efficiency truly comes from:
✅ Targeting high-intent keywords instead of broad terms
✅ Eliminating wasted spend on non-converting clicks
✅ Using data-driven bidding strategies

If you’re spending without scaling — it’s not your budget, it’s your approach.
Smarter ads = better ROI.

17/11/2025

In the world of digital ads, the debate continues: Manual Bidding vs Smart Bidding — who wins?

👉 Manual Bidding gives you full control over each keyword and CPC. It’s great if you want hands-on optimization, but it demands time, data, and constant monitoring.

👉Smart Bidding, powered by machine learning, automates bids to focus on conversions and ROAS. It saves time and adapts faster — but only works well when you feed it enough data.

15/11/2025

Most businesses focus on traffic, but the real game changer is conversion tracking.

Without tracking, you’re just guessing what’s working — and what’s not.
With tracking, every click, form submission, and purchase tells a story.

✅ You stop wasting money on ineffective campaigns
✅ You double down on high-performing ads

Whether it’s Google Ads, Meta campaigns, or website actions.

13/11/2025

Struggling with low click-through rates?
It’s not always your targeting — sometimes it's the words you use.

Great ad copy doesn’t just sell — it speaks to intent, solves a pain point, and triggers action.
Here’s how stronger copy can instantly improve your CTR:

🔹 Use power words that trigger curiosity
🔹 Address a real problem in the headline
🔹 Keep it short, clear, and benefit-driven

Address

Swallow Close
Bicester

Telephone

+447766996726

Website

https://webbmarketing.info/

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