Paws On Social

06/07/2025

You’re doing it right. We’re just here to help.

Underdogs Unite is for behaviourists who lead with empathy, science and trust – and want support that feels right.

No pressure. No dodgy tactics. Just marketing that aligns with how you already work.

Force free? Trauma informed? Dog first? You’ll fit right in. 🧡

Join here: www.underdogsunleashed.co.uk/underdogs-unite

04/07/2025

Erm… don’t miss this whopper of a deal by The Canine Copywriter 🎉

🚨 The Birthday Sale is LIVE! 🚨

Only 10 spots available at £42 - and 6 have already gone! 🤯

If you’re a pet pro who struggles to:
😩 Know what to say
😩 Stay consistent with content
⏰ Find time to even do your marketing...

Then this is your sign!

The 20 Minute Marketing Method is:

✅ Strategic (but done for you - so you don’t have to overthink)

✅ Flexible (5 x 20-min sprints a month - you choose when)

✅ Proven (it’s helped people write websites, blogs, sales pages + more)

🎉 To celebrate turning 42 next week, I’m letting 10 people in for just £42.

After that? Still a steal at 42% off until Friday 11th July.

But let’s be honest 👉 You want the £42 spot.

Link’s in the comments. Run, don’t walk 🏃🏽‍♀️💨à

03/07/2025

No dog needs a firm hand.
And if a business believes they do... we’re not a fit.

I only work with brands that do no harm. That means no shock collars. No prong collars. No “dominance” nonsense. No “quick fix” that causes stress, pain or fear. Ever.

Because here’s the truth: dogs aren’t problems to be fixed.
They’re individuals to be understood.

Whether I’m creating content for a dog trainer, a product brand or a rescue, my line is simple: if it doesn’t protect animal welfare, I’m out.

There are enough people out there shouting over dogs.
I choose to work with the ones who are listening to them. 🩵

02/07/2025

You’re not lazy. You’re not bad at marketing.
You’re just… doing everything alone. 🫠

If you’ve ever:
🐾 Had “write a blog” on your to-do list since 2021
🐾 Googled “SEO” and immediately opened 16 tabs
🐾 Panicked when someone mentioned Google Business
🐾 Downloaded yet another free content calendar you’ll never use…

This one’s for you. 💙

Inside Underdogs Unite, we make marketing make sense – without pressure, burnout or sleazy tactics.

Just support, templates, clarity… and a community that actually gives a sh*t.

👇 Drop UNDERDOGS in the comments and I’ll send you the link.
Let’s make this easier, yeah?

30/06/2025

Stuck on what to post this July? 🐾

Here’s your ready made list of July content ideas for dog pros – from heat safety reminders and enrichment inspo to client wins and behind-the-scenes peeks.

No overthinking. No faff. Just 30 short, simple post ideas to keep you showing up, staying visible, and helping more dogs (even when it’s roasting outside).

Save this for when your brain’s gone full sun melt. 🫠

26/06/2025

Feel free to pinch this advocacy post 💬

If you’re a dog professional who believes in meeting dogs with compassion – this one’s for you. 💛

Use it. Share it. Start conversations with your clients and community.

Because when a dog has an outburst – they’re not being “naughty,” they’re struggling.

And our love, understanding, and support? That’s what helps them through. 🐾

24/06/2025

I honestly don’t think content needs to be complicated.
It doesn’t need to be shiny, perfect or backed by a 10 step strategy.

It can be soft.
It can be simple.
And it can still work really well.

The way I see it? Content should feel doable.. even on your messiest, busiest, “I’d rather be doing literally anything else” kind of days.

This carousel is here to give you a starting point.
No pressure. No perfection. Just ideas that actually feel good to post.

Share this with another dog pro who needs the same reminder. 💬

21/06/2025

Hooks that stop the scroll? Yes please.

I’m a bit of a marketing geek (no shame in my geeky game!), and one of my favourite little psychology tricks is the Von Restorff Effect – a fancy name for something super simple:

✨ If something stands out, people remember it.
Basically: be bold, be different, don’t blend in. ✨

That’s the magic behind these 10 hooks – they grab attention, spark curiosity, and make people want to read more.

If you want more where this came from – with support, community, ideas and the occasional kick up the bum....

Underdogs Unite is where the good stuff lives.

More info here: www.underdogsunleashed.co.uk/underdogs-unite

19/06/2025

Sure, your dog technically has dewclaws… so kind of like thumbs?

But let’s not kid ourselves... they’re not cranking up the AC or cracking a window any time soon.🚗☀️

Don’t leave them in the car. Even for a minute. Even with the windows cracked.

19/06/2025

Sick of winging it and wondering why nothing's working?

Let us help you!

Your website is your home base - it builds trust, tells people who you are, and makes it easy for them to say yes.

Your social media is your megaphone - it helps you connect, stay visible, and spark interest.

💡 Both matter.

But if you’re only focusing on socials and neglecting your website?

You’re working twice as hard for half the results.

That’s why in Unite, you get:
✨ Rikki - helping you nail your website, SEO, lead gen and email marketing

✨ Christi - helping you master organic socials, growing your reach + ads that actually convert

Together, we help you build a business that works without burning you out.

➡️ Ready to join us?

Two new members signed up today, so why not jump in and join them!

Here's the link you need: https://thecaninecopywriter.co.uk/underdogs-unite/

18/06/2025

I’ve seen a lot of talk lately about how there aren’t enough clients for dog trainers…

So I wanted to share a true story that might help shift that worry.

👉 The last 3 months, a Unite member has been fully booked for 121s.
👉 She’s been busier than ever - without ads, hard pitches, or any flashy tactics.

So what did Niki from Pup Talk do to achieve this?

She focused on the 'boring' stuff (that works):

1️⃣ She sorted her 121 service page so it was clear, compelling, and easy to find.

2️⃣ She tweaked her home page so it guided people straight to her 121 offer.

3️⃣ She posted to Google Business every week, consistently - nothing fancy.

✅ Result? Consistently booked out weeks in advance for 90 days straight.

It’s not magic. It’s not luck. It’s getting the foundations right.

If you’d like help doing the same - this is exactly the kind of thing we do in Unite.

Comment ‘CLIENTS’ if you want me to send you details. Or DM me if you'd rather nobody else knows you're interested. 😉

18/06/2025

Content burnout is real – especially for pet pros juggling all the things. 😮‍💨

If you’re stuck in the cycle of overthinking and underposting, this one’s for you.

Swipe through for 3 things that helped me get consistent without the overwhelm.

Save this post!