03/08/2026
What does distribution mean?
One publishing word causes more confusion than almost any other:
Distribution.
Being ‘available through distribution’ does not necessarily mean your book will be sitting on the shelves in bookshops.
It may mean a retailer can order it if a customer asks.
Actual stocking decisions can depend on demand, price, discount, returns, the distributor and whether the book suits that particular store.
That does not make distribution unimportant. It simply means authors need honest expectations.
Whenever somebody promises distribution, ask:
Where will the book be listed?
Can retailers order it?
Is it returnable?
What trade discount applies?
Who fulfils the order?
Clear answers matter far more than an impressive-sounding promise.