Buyased//bypamodi

29/06/2026

I'm back after a few months out for surgery, and I'm starting a series on why we behave the way we do, and how that science quietly runs marketing, business, and policy. Basically anywhere people are involved.

In the coming days/ weeks, I'm going to unpack it, one principle at a time.

Follow along if that sounds like your kind of thing. And tell me: what's one human behaviour that makes no sense to you?

14/11/2025

In a world of AI, understanding human behaviour is the new superpower.
If you want more than textbook logic, and prefer the messy, brilliant reality, then connect with me. That’s where the interesting people hang out!

08/11/2025

buyased on Substack is finally live! For over 15 months, I watched humans make buying decisions at Co-op, Costa, and TKMaxx that no spreadsheet could explain. And now I’m sharing what I learned.

Marketing strategist and behavioural science enthusiast. Building buyased: where psychology meets first-hand customer experience from Co-op, Costa Coffee, TKMaxx, and beyond, revealing how and why people really buy. Click to read buyased//byPamodi, a Substack publication. Launched a month ago.

29/10/2025

Some asked me what buyased is all about. I decided to do an explanation in Sinhalese since a majority of my audience is still based in Sri Lanka 😊.

28/10/2025

Somewhere between a sound similarity (of the words) and a consumer psychology crisis, I accidentally opened a phonetics class for bad decisions.

You are welcome. Now go forth. Be proudly, linguistically, and shamelessly buyased!

වචනයක ශබ්දය හා පාරිභෝගික මනෝවිද්‍යාත්මක අර්බුදයක් අතර මැද, මම අහම්බෙන් නරක තීරණ සඳහා වූ ෆොනටික්ස් පන්තියක් ආරම්භ කළා.

ඔබ සැම සාදරයෙන් පිළිගන්නවා. දැන් ඉතින් ඉදිරියට යන්න.

ආඩම්බරයෙන්, භාෂාමයව, සහ කිසිම ලැජ්ජාවක් නැතුව buyased වෙන්න!

25/10/2025

If traditional economics were right, and humans were perfectly rational…we wouldn’t need 15 flavours of toothpaste, 10 cereal brands, or dozens of shoes. Everyone would just pick the objectively “best” option, and one choice would fit all.

But that’s not what happens. Why? Because humans didn’t evolve to make perfect decisions.

Our brains evolved to survive, not calculate. We notice shiny, new, familiar, comforting, or emotionally rewarding things. We follow instincts, habits, and social cues — not spreadsheets.

සාම්ප්‍රදායික ආර්ථික විද්‍යාව හරි නම්, මිනිසුන් පරිපූර්ණ ලෙසටම තාර්කික නම්...අපිට toothpaste රස 15ක්, cereal වර්ග 10ක් හෝ සපත්තු දුසිම් ගණනක් අවශ්‍ය වෙන්නේ නැහැ. හැම කෙනෙකුම objectively "හොඳම" විකල්පය තෝර ගන්නවා. ඒ විදිහට ගත්තොත් හැමෝටම එකම තේරීමක් fit වෙන්න ඕනේ.

නමුත් එහෙම වෙන්නේ නෑ. මොකද මිනිස් මොළය perfect decisions ගන්න evolve වෙලා නැහැ.

අපේ මොළය හැදිල තියෙන්නේ survival mode එහෙක ඉන්න මිසක් හරියටම calculate කරලා decisions ගන්න නෙවෙයි. අපේ focus එක යන්නෙම familiar, comforting, හෝ emotionally rewarding දේවල් වලට. අපි ගොඩක් වෙලාවට decisions ගන්නේ අපේ සහජ බුද්ධිය, පුරුදු සහ සමාජ ඉඟි අනුගමනය කරලා.