Let It Go Social, Bishops Stortford (2025)

17/04/2024

There are still some tickets left for my in-person workshop to teach you how you can take advantage of Facebook ads to grow your business! But hurry - spaces are limited.

Get ready to learn the ins and outs of Meta Ads Manager, targeting and what's different in 2024, the anatomy of a successful ad and much more!

Plus, there'll be snacks and coffee to keep us going 😋.

"My Facebook ads generate me so much interest and client leads...I'm getting so many quality potential clients and not enough time to contact them all straight away - I'm fully booked now until the end of January and I still have clients I need to contact...Honestly my business wouldn't run as well as it does without Sarah. I recommend her to everyone."

Click the link to get yours:

https://www.eventbrite.co.uk/e/getting-started-with-facebook-and-instagram-ads-with-sarah-murdoch-tickets-845851583857?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl

21/03/2024

There are SO MANY ways that Facebook and Instagram ads can be used incredibly effectively to grow your business.

Whether that's letting more people know about your business in your local area, increasing your audience size on Instagram to nurture and sell to, growing your email list, or promoting an irresistible offer to a wider audience that you know people are loving already.

AND the best thing is, you can do all of these things successfully on a small budget (one of my clients got over 300 new email subscribers last month on a budget of just £5 per day!)

The trouble is, when you've tried them in the past, Facebook Ads Manager has seemed incredibly intimidating and confusing, you've had no idea whether your ads have been set up for success, or you've resorted to boosting posts randomly (it's super easy and seems like a no brainer, right?) has left you feeling like you've just thrown money in the fire as you've seen little or no return.

If this sounds like you - then my in-person workshop 'Getting Started With Facebook And Instagram ads' is perfect for you.

You'll learn your way around ads manager, the anatomy of a successful ad, all about targeting and what's important in 2024 and much much more!!

AND there'll be pastries, tea and coffee to keep your energy levels up throughout.

Walk away feeling confident and ready to set up your first ad campaign on the two biggest social media platforms.

You can sign up now by clicking the link below, but hurry - spaces are limited!!

https://www.eventbrite.co.uk/e/getting-started-with-facebook-and-instagram-ads-with-sarah-murdoch-tickets-845851583857

04/03/2024

Wondering why there's a bottle of cleaning spray in my post?

I bought a bottle of this stuff around 2 years ago after seeing a number of very persuasive Facebook ads showing just how much better for the environment they were and also how much better for my pocket!!

However - this post isn't about how great the ads were or why I bought - it's about the impact that running ads can have that might not be reflected as sales in ads manager.

For example, because I loved the product and what it stood for, I told friends, family, people in my network - word of mouth and recommendations are a strong driver of a brand's growth.

I know for a fact that at least two people bought this product after I told them about it. These sales probably wouldn't have been shown in ads manager but wouldn't have happened if I hadn't seen the ads originally.

You are also going to see increased follower growth and email subscribers as more people become aware of your brand - they like you, but they aren't quite ready to buy. You can then nurture them and a percentage WILL buy from you at a later date. Again, this may not show up in ads manager, but their purchase was a result of the ads that originally made them aware of you.

It's great to see a strong ROAS in ads manager but also consider the ripple effect your ads will have over time, leading to the gradual, sustainable growth of your business.

What side effects have you noticed since running ads?

26/02/2024

A lovely testimonial from one of my wonderful clients...

"Working with Sarah and her team has been a real eye-opener as to what can be achieved with the right people in place. She has done an incredible job of working with us through the process to get our business to where we want it to be. The Facebook and Google ads have done an amazing job of getting us in front of a new audience and growing our client base. They have also been instrumental in gaining a new ongoing B2B contract. Sarah is a real pleasure to work with and great value.” WH James

I have been working with Daryl and his team since January 2022 (I am so grateful my clients stay with me 🤗).

He and his partner had grown their heating and electrical engineer business within the London area, and had a strong client base of B2B contracts. However, they new they could scale the business further by tapping into the B2C market. With a brand new website in place with an online booking system, they wanted to use Google and Facebook ads to get in front of this new audience.

As their business is mainly reactive maintenance we concentrated on Google ads, supplementing with Facebook ads for brand awareness within their target area.

After a few months of testing and optimising, the results have been outstanding. The business is getting regular bookings from new clients from within their new target audience as well as new B2B contracts as well.

23/02/2024

When I'm scrolling through my feed - this is one of the biggest oversights I see...weird thumbnails that have been selected automatically in ads manager.

It's part of the set-up process that can be easily forgotten - especially at this time of year when there are so many new promos, new ads and new campaigns being built!

To save on data, most people's phones won't be set to play video instantly, so you need to change that thumbnail to attention grabbing image that's going to stop the scroll...a blurry picture of an arm just won't cut it.

Changing your thumbnail is REALLY easy...

At ad level, you go to the ad creative section, click edit (the little pencil), hit thumbnail, then manual. You can then select a better frame from the video, or even upload an attention-grabbing image!

Go and check yours now...and share this post if you think others could use the reminder too :-).

21/02/2024

So I was scrolling through Facebook today and want to know what I noticed?

The huge lack of social proof and reviews in the ads that I saw.

So many businesses overlook the importance of utilising this vital element in their ads (and on their website) and it bewilders me every time!!

Social proof is like gold dust when it comes to advertising...

It builds trust among your target audience.

It allows people to see that other people have made the investment that they're thinking about making and that what they got was worth every penny.

It shows them what's so great about your service in their words.

It makes them feel confident that they aren't going to regret their purchase.

Social proof can be in the form of case studies, press mentions, UGC, reviews (both video and written), awards, influencer marketing, or showing the number of customers who have bought your product (eg. Join the thousands of people who have chosen...).

Are you using social proof in your online advertising? Which do you find works best for you?

19/02/2024

Test something else...😊

Test different copy, test different imagery, styles of content, headlines, audiences.

So many people give up after running one ad because they get nervous about spending money and not seeing immediate results.

They panic.

They turn the ad off.

They give up.

All advertising is an investment. It costs you either time or money (or both) and all advertising needs testing.

And if you don't get the outcome you're looking for the first time around (highly likely!) - learn from the data, make some adjustments, test something new and compare the results. Move forward. Your money isn't wasted - you're one step closer to that winning formula.

Ads will always need that initial investment (they're good but they can't perform miracles!) - you're buying data that will lead to eventual success.

However, I know it can be nerve-wracking...no one ever said advertising is easy!

Want someone to hold your hand in the process? My consultancy packages offer the support needed to guide you through the testing process (like having a little ads angel sitting on your shoulder 😇). Want to find out more - book in for a free chat!

15/02/2024

Want to know one of the biggest mistakes I see on potential clients' websites?

The lack of a strong method of capturing visitors' email addresses when they land on whatever page they're sending them to with their ads.

They are spending all of this money, sending a tonne of traffic to their website (and sometimes the ads are doing a great job with strong creative and copy!) - but when they get there, the offer isn't TEMPTING enough for them to leave their information, OR there isn't an offer (have you ever signed up to a newsletter solely to get the latest info or updates of a brand???), OR it isn't apparent where to sign up OR the function isn't even there 🤦‍♀️.

Think about it...even with a strong conversion rate of 3% - you are still losing 97% of people who land on your site. Even the MOST interested individuals are unlikely to buy the first time they visit.

If you have a strong, tried and tested method of capturing that data, you can use your emails to retarget those customers with a robust email sequence that will push those almost buyers into buyers, and keep you front of mind to those who take a little longer.

And the likelihood is, that that this will happen within the attribution window of your Facebook/Google ads, pushing your ROAS higher, meaning you will be confident spending more money on your ads, sending more people to your website and the cycle continues...

Have you checked recently how well your email marketing is working? Have you tested any other offers? What works best for you? Let me know in the comments below 👇

Let It Go Social

17/04/2024

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