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Levi’s just proved that brand recognition beats logo visibility.FIFA tried to cover the Levi’s logo during the World Cup...
25/06/2026

Levi’s just proved that brand recognition beats logo visibility.

FIFA tried to cover the Levi’s logo during the World Cup because of sponsorship rules.

Instead of making the brand disappear, it made people notice it even more.
That’s the power of distinctive branding.

When people can recognise your brand from a shape, colour, silhouette or covered-up logo, you’ve built something far stronger than “a nice logo”, you’ve built memory.

Levi’s reacted quickly, leaned into the moment and turned a restriction into a marketing opportunity.

That’s the difference between having branding and having brand recognition.

The question is: if your logo disappeared tomorrow, would people still know it was you?

24/06/2026

🍔 Would you delete 10 Facebook friends for a free Whopper?

This became one of the most talked-about marketing campaigns of its time.

It wasn't really about burgers, it was about human behaviour.

It tapped into something controversial, emotional and slightly ridiculous. People couldn't help but share it, debate it and tell their friends about it.

The best campaigns don't just advertise a product, they create a reaction.

That's why people still talk about Whopper Sacrifice years later, while thousands of traditional adverts have been forgotten.

The question every marketer should ask isn't "How do I sell more products?" It's "How do I create something people can't stop talking about?"

22/06/2026

On set is our happy place IYKYK 🎬

19/06/2026

No one needed a phone case that holds lip gloss… And yet, everyone wanted one 💄

That’s what makes Rhode’s marketing so interesting - It wasn’t solving some huge problem. It wasn’t revolutionary technology. It simply turned a lip treatment into something people wanted to be seen with.

Suddenly, it wasn’t living at the bottom of your handbag anymore. It was in mirror selfies, coffee runs, “get ready with me” videos and TikToks. The product became an accessory. The accessory became the status symbol.

And once the “it girls” had it, everyone else wanted in too 💅🏽

The biggest lesson? Sometimes people don’t buy the most practical thing.

They buy the thing that makes them feel like the version of themselves they aspire to be.

Nobody needs another drink...There are thousands of options on the shelf yet somehow, people become fiercely loyal to on...
18/06/2026

Nobody needs another drink...

There are thousands of options on the shelf yet somehow, people become fiercely loyal to one can over another.

“Why?” I hear you ask - Well, simply because the brands that are winning today aren’t just selling a product, they’re selling identity.

✨ Liquid Death makes rebellion look refreshing.
✨ Poppi turns soda into a personality trait.
✨ Trip is calm and zen in a bottle.
✨ Recess sells a big mood.
✨ Olipop packages nostalgia.

The drink itself isn’t always the reason people buy, it’s what choosing that drink says about them.

Marketing has shifted from:

“Here’s what our product does.”

to:

“Here’s who you become when you choose us.”

Which brand do you think is doing this best right now? 👀

Save this for your next campaign.

15/06/2026

Our creative space in Bolton for shoots, podcasts, workshops, events and all the bits in between 🍿🎥🎬

You can also hire our team during your shoot to help with filming and equipment OR just the content space (includes equipment & props / furniture) 🪑

Starting from £45 per hour, DM us to book 📱

12/06/2026

🥤 There are over 3,700 emojis…

But only one drink emoji feels like it belongs to a real brand

Coca-Cola noticed that and redesigned their cup to mirror the emoji, so suddenly the thing people used online became something they could physically hold in real life.

The best campaigns don’t always invent something new. Sometimes they spot what people are already doing and own it before anyone else does.

What campaign have you seen recently and thought, “I wish I came up with that”? 👀

Coca-Cola

🍓 ☕ 🍦 🥐 the biggest marketing trend right now that’s making consumers hungry for more?Sensory marketing (AKA food market...
11/06/2026

🍓 ☕ 🍦 🥐 the biggest marketing trend right now that’s making consumers hungry for more?

Sensory marketing (AKA food marketing) 😋

Brands are becoming experiences, not just products because they’ve realised attention isn’t won by simply showing what they sell.

It’s won by creating moments people want to photograph, share and talk about.
Food has become one of the fastest ways to do that because it instantly triggers emotion, memory, comfort, craving and desire.

People rarely remember products but they'll remember how those products made them feel.

Which brand do you think is doing this really well right now? 👀

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