http://www.brainstormaesthetics.com/

Brainstorm Digital Ltd, Borehamwood (2025)

06/07/2021

"How I Scaled My Aesthetic Clinic" Podcast is Live! 🎧

In this week's episode, Emily Tyron of Esthetic Solutions MedSpa shares how she build a $1 Million aesthetic clinic in 5 years.

How did she do it? For much of that period, Emily did very little marketing and relied mostly on word-of-mouth.
In today’s podcast, we talk about how to build a world-class aesthetic clinic at rapid speed - as well as the difficulties of fast growth.

Want to know more? Check out this podcast episode here ===>>https://brainstormdigital.transistor.fm/episodes/emily-tryon-building-a-1-million-aesthetic-clinic-in-less-than-5-years

05/07/2021

Have you heard of the Frequency Illusion?

In today’s edition of Mastering Aesthetic Marketing, I’m going to tell you about this weird psychological phenomenon, and show you how to use it to draw attention to your clinic or medspa.

Watch today's video to find out more!

Immersing people in your world is one of the four pillars of Aesthetic Immersion Marketing. To find out more about the whole system, just jump over to http://www.aestheticimmersionmarketing.com/ for a much fuller explanation.

02/07/2021

"Get More Threadlifts Patients Into Your Clinic

Our tried-and-tested Threadlifts marketing campaign has worked for clinics from London to Honolulu. If you’d like to explore rolling it out for your clinic, message me with ‘Threadlifts campaign’ in the subject line and I’ll get you the details. "

Email me at [email protected]

01/07/2021

"Don't market your clinic with lots of stand-alone posts on social media. Market it like a long-running TV show, with characters people care about, recurring treatments and build up to a great finale - where people book!"

Find more tips like these at http://aestheticimmersionmarketing.com

30/06/2021

Great communication with your team not only makes your clinic run more smoothly and creates loyalty amongst your staff - it ultimately helps your clinic become more profitable! In the latest episode of the "How I Scaled my Aesthetic Clinic" podcast, clinic owner Brandon Robinson shares tips around engaging with your staff. Plus we discuss:

>> Why medspa owners should remove themselves from the day-to-day running of their business
>> The decisions that no medspa owner should ever give up
>> The 5 key KPIs to monitor as your clinic grows
>> Why he felt there was an opportunity in the market for a membership-based medspa
>> How he sells his membership program to patients
>> Why so many membership schemes fail - the mistake most clinic owners make
>> Why he makes his patients sign a 12-month contract
>> The #1 lesson he’s learned from running a pub, which has helped improve the operations of his medspas

Check out the episode here ==>> https://brainstormdigital.transistor.fm/episodes/brandon-robinson-how-to-build-your-medspa-around-a-membership-scheme

Skin Body Soul Spa

29/06/2021

💣Why your clinic’s Facebook ads bombed 💣

Recently I spoke to some aesthetic clinic owners who invested in Facebook ad campaigns which didn’t deliver new patients. They’re angry at their marketing agencies, who they believe ran terrible ads.

It’s horrible to see no ROI on your spend. And yes, the marketers sucked. But the ads might not have been to blame.

See, it’s not easy to convert cold leads even with fantastic ads.

When you advertise on FB, you’re taking people who never heard of you 5 minutes ago and shouting: “Do CoolSculpting with us! How about younger skin!?”

Some might be interested enough to fill in a form.

You get excited about your new lead.

Still, most of those people don’t know you and weren’t actively searching for a treatment.

Some will still be ready to buy. You can convert them fast with intense follow-up (or low prices).

But the rest will take longer. You must nurture them long-term, building their desire for the treatment which piqued their interest til they’re ready to book.

That takes time, patience & content, not a quick campaign. You can do it before showing people an ad or afterwards.

Either way marketing is a long-game. And those ads are just one part of a larger puzzle.

To find out how to build a complete marketing system go here: https://bit.ly/AestheticIM

28/06/2021

What can you learn about marketing your clinic from my favorite television show?

In today’s edition of Mastering Aesthetic Marketing, I’m going to explain how to build a really persuasive case for your treatments - by treating each marketing campaign like it’s one long TV series! I’ll show you how to do it and why it works…

Watch today's episode to find out more ==>>

25/06/2021

"How I Scaled My Aesthetic Clinic" Podcast is Live! 🎧

In this week's episode, Emily Tryon shares how she build a $1 Million aesthetic clinic in 5 years.

How did she do it? For much of that period, Emily did very little marketing and relied mostly on word-of-mouth.
In today’s podcast, we talk about how to build a world-class aesthetic clinic at rapid speed - as well as the difficulties of fast growth.

Want to know more? Check out this podcast episode here ===>>https://brainstormdigital.transistor.fm/episodes/emily-tryon-building-a-1-million-aesthetic-clinic-in-less-than-5-years

Esthetic Solutions MedSpa

24/06/2021

* Use the Frequency Illusion to promote your aesthetic clinic *

Recently I’ve taken up tennis. I’m a little obsessed, taking 3-4 classes a week.

And the weird thing? Ever since I started playing, I see tennis everywhere.

Suddenly one of my friends has started posting about her matches on Facebook. Weird, I never realized she played.

And there seemed to be a lot more publicity for the French Open this year than previously.

Of course, it’s all my imagination...

There’s been no dramatic rise in tennis-related stuff.

It was always there - I just never noticed it until my mind became focused on tennis.

It’s called “Frequency Illusion”.

The idea is that when your awareness of something increases, you notice it a lot more...
..And you start to believe that it’s actually more popular than you thought - even when that’s not true.

💉 You can use this psychological phenomenon to market your aesthetic clinic more powerfully. 💉

It shows that you don’t have to be the biggest clinic in town, spending the most eye-watering amounts on advertising, in order to capture market share.

You simply have to reach the same people enough times, to create the impression you’re a well-known, go-to destination....

(Even if that’s not quite true - yet.)

That’s why the 2nd pillar of our Aesthetic Immersion Marketing system is immersing people in your world.

We coordinate the marketing messages on all your platforms, promoting the same treatment on email, on social media or via text messages - all at the same time.

Because when you send your patients and leads an email one day... then follow up with a text message the next day... and retarget them with a remarketing ad on social media later in the week...
...Your marketing becomes much harder to ignore.

Once you’ve caught people's attention, they’re more likely to notice and absorb your subsequent messages - because their mind is open to you.

🡺 Click here to find out more right now about the 4 pillars of the Aesthetic Immersion Marketing System - and how to keep your clinic busy with your most profitable treatments. http://www.aestheticimmersionmarketing.com/

23/06/2021

On the latest episode of "How I Scaled my Aesthetic Clinic" we discuss how to build your medspa around a membership scheme, with clinic owner Brandon Robinson.

Brandon Robinson is an unusual aesthetic clinic owner. He isn’t, nor has he ever been, an injector, surgeon or medical practitioner of any kind.

Instead, he’s an entrepreneur, who also owns a real-estate investment & holding company and most recently founded Tipsy Putt, an indoor mini-putt gold Pub chain.

He is co-owner of Skin Body Soul MedSpa, a rapidly expanding chain of 4 aesthetic clinics in Iowa and Minnesota, built entirely around a membership model.

In today’s podcast, Brandon reveals the secrets to making a membership model work for your clinic, as well as the commercial lessons he’s learned from his other businesses and applied to his medspa chain.

Most impressively, Brandon lives in Lake Tahoe, NV, more than 1,000 miles from his nearest Medspa locations. Not only is this not a disadvantage, says Brandon, it’s key to making his medspas run efficiently and profitably.

f you've ever considered utilizing a membership model you don't want to miss this episode

==>>==>>https://brainstormdigital.transistor.fm/episodes/brandon-robinson-how-to-build-your-medspa-around-a-membership-scheme

22/06/2021

What does my hair appointment have to do with marketing to your patients?

In today’s edition of Mastering Aesthetic Marketing, I’m going to show you a really simple way to use your marketing to build a stronger bond with your patients. You can implement this technique in just 5 minutes or less! Find out how now.

Creating intimacy and connection with your patients is one of the four pillars of Aesthetic Immersion Marketing. To find out more about the whole system, jump over to http://www.aestheticimmersionmarketing.com/ for a much fuller explanation.

21/05/2021

How can you run a successful Open Day, even during Coronavirus?

Dr Brad Calobrace, founder of CaloAesthetics Plastic Surgery Center generated $2.4 million from his latest open house...
..And that was just from pre-sales!

Find out how he did it in the latest episode of "How I Scaled My Aesthetic Clinic" ==> http://bit.ly/BradCalobrace 🎧

Skip straight to 38:20 for the section on Open Days (plus lots of other marketing tips as well).

20/05/2021

Aesthetic clinic owners, if you want your marketing to succeed, you need to get specific!

1. Target a specific PERSON – Don’t try and reach “everyone”, go for a particular demographic.

2. Target a specific PROBLEM – Don't talk generalities about “the answer to your skin problems” but zero in on a particular issue, like puffy eyes or stubborn fat.

3. Make a specific PROMISE – Don’t offer vague assurances that “you’ll look better” but give people a specific outcome to look forward to.

E.g., “Imagine finally being able to wear the fitted shirts you love”…

4. Promote a specific PRODUCT. It can be one treatment, a combination or a program… but you do need to show people you have a mechanism to help them.

5. Finally, the most successful campaigns have a specific PATH TO ACTION.

They don’t force people to hunt around your website for your contact details.

Make it very easy for them to get in touch, mapping out exactly what they’re expected to do next (“click here before 5pm”).

When you get that specific, your target market will feel like you’re talking directly to them…

They’ll know you understand their needs and goals completely…

They’ll believe you can help them…

And they’ll have a direct route to get that help.

It’s the quickest path from “advertising” to “revenue”.

19/05/2021

Our latest episode of "How I Scaled My Aesthetic Clinic" is LIVE! Featuring our special guest Dr. Brad Calobrace, one of America’s best-respected cosmetic and breast surgeons.

He travels the world speaking on aesthetic surgery, has participated in multiple FDA clinical breast studies and has been a consultant and speaker for Allergan, Mentor, Galatea and Sientra.

He has a thriving cosmetic surgery practice, performing around 1,000 major cosmetic procedures each year.

In today’s podcast, he reveals how he built up his practice despite being a complete outsider when he first arrived in Louisville.

He generously shares specific marketing tactics he uses to generate millions of dollars of revenue each year - including details of his annual Open House event and membership program.

And he explains how he’s cultivated a famously loyal team - including several staff members who have been with him for over 20 years. (Plus: His biggest hiring mistakes - and how he rallied his team together once these individuals left.)

Click here to hear my interview with Dr Calobrace now ==> http://bit.ly/BradCalobrace 🎧

12/05/2021

What’s it like to go from aesthetic clinic owner to employee, once you sell your practice to a larger chain?

That’s exactly what happened to Dr.Erum Ilyas, who sold her 3 thriving clinics in Pennsylvania to Schweiger Dermatology Group.

On our recent podcast, she discussed why she decided this was the best option, even though she was far from retirement and had no intention of scaling back. On the contrary - she was looking for the best way to grow her practice.

She explains how she chose the right buyer, how she helped her staff through the transition - and what it’s like working in her own practice, now owned by someone else!

“As physicians we know our fields and how to provide superior patient care. We also have access to capital and can expand physically. The challenge is finding the talent and resources to support the infrastructure needed for day to day operations to run smoothly so that physicians can focus on patient care.

“5 months in I have not regretted my decision for even a moment. The experience and expertise of [Schweiger’] teams has shown they have the infrastructure in place to facilitate our growth and expand our presence.”

Click here to listen to the full interview with Dr Erum Ilyas ==> http://bit.ly/ErumIlyas

06/05/2021

Aesthetic clinic owners: I'm running 2 workshops next week where we'll plan a complete marketing campaign for one of your high-value treatments, together. Check out the details here: https://brainstormdigital.ac-page.com/book-for-course

05/05/2021

Our latest episode of "How I Scaled My Aesthetic Clinic" is LIVE! Featuring our special guest Dr Erum Ilyas.

Dr Erum Ilyas built a thriving chain of three clinics in Pennsylvania.

So why did she decide to sell them to a much larger group, Schweiger Dermatology, at the peak of her career? While staying on as an employee in her own practice?

In today’s podcast episode, Dr Ilyas explains why she felt a sale was the best option both for her personally and for her business.

And she reveals how she chose the right buyer, how she navigated the sale process and the challenges and benefits she experienced once the sale was complete.

If you're thinking about merging your practice, you don't want to miss this episode ==> http://bit.ly/ErumIlyas

26/04/2021

What treatments are your aesthetic patients requesting compared with 12 months ago?

How have their choices been affected by ?

>> 15 clinic owners discuss how their practices have changed during the last year of Coronavirus, and how they’re adapting for the challenges ahead: http://bit.ly/AestheticsAfterCOVID

Brainstorm Digital Ltd