Brainstorm Digital Ltd

Brainstorm Digital Ltd We help aesthetic clinics get repeat visits from patients, so you grow fast without the headache of c

We specialise in social media training and strategy - that is, working with companies to develop an effective plan for how to use their website and social media presence in order to get introduced to new clients and develop their business.

06/07/2021

"How I Scaled My Aesthetic Clinic" Podcast is Live! 🎧

In this week's episode, Emily Tyron of Esthetic Solutions MedSpa shares how she build a $1 Million aesthetic clinic in 5 years.

How did she do it? For much of that period, Emily did very little marketing and relied mostly on word-of-mouth.
In today’s podcast, we talk about how to build a world-class aesthetic clinic at rapid speed - as well as the difficulties of fast growth.

Want to know more? Check out this podcast episode here ===>>https://brainstormdigital.transistor.fm/episodes/emily-tryon-building-a-1-million-aesthetic-clinic-in-less-than-5-years

"Get More Threadlifts Patients Into Your ClinicOur tried-and-tested Threadlifts marketing campaign has worked for clinic...
02/07/2021

"Get More Threadlifts Patients Into Your Clinic

Our tried-and-tested Threadlifts marketing campaign has worked for clinics from London to Honolulu. If you’d like to explore rolling it out for your clinic, message me with ‘Threadlifts campaign’ in the subject line and I’ll get you the details. "

Email me at [email protected]

"Don't market your clinic with lots of stand-alone posts on social media. Market it like a long-running TV show, with ch...
01/07/2021

"Don't market your clinic with lots of stand-alone posts on social media. Market it like a long-running TV show, with characters people care about, recurring treatments and build up to a great finale - where people book!"

Find more tips like these at http://aestheticimmersionmarketing.com

💣Why your clinic’s Facebook ads bombed 💣 Recently I spoke to some aesthetic clinic owners who invested in Facebook ad ca...
29/06/2021

💣Why your clinic’s Facebook ads bombed 💣

Recently I spoke to some aesthetic clinic owners who invested in Facebook ad campaigns which didn’t deliver new patients. They’re angry at their marketing agencies, who they believe ran terrible ads.

It’s horrible to see no ROI on your spend. And yes, the marketers sucked. But the ads might not have been to blame.

See, it’s not easy to convert cold leads even with fantastic ads.

When you advertise on FB, you’re taking people who never heard of you 5 minutes ago and shouting: “Do CoolSculpting with us! How about younger skin!?”

Some might be interested enough to fill in a form.

You get excited about your new lead.

Still, most of those people don’t know you and weren’t actively searching for a treatment.

Some will still be ready to buy. You can convert them fast with intense follow-up (or low prices).

But the rest will take longer. You must nurture them long-term, building their desire for the treatment which piqued their interest til they’re ready to book.

That takes time, patience & content, not a quick campaign. You can do it before showing people an ad or afterwards.

Either way marketing is a long-game. And those ads are just one part of a larger puzzle.

To find out how to build a complete marketing system go here: https://bit.ly/AestheticIM

* Use the Frequency Illusion to promote your aesthetic clinic *Recently I’ve taken up tennis. I’m a little obsessed, tak...
24/06/2021

* Use the Frequency Illusion to promote your aesthetic clinic *

Recently I’ve taken up tennis. I’m a little obsessed, taking 3-4 classes a week.

And the weird thing? Ever since I started playing, I see tennis everywhere.

Suddenly one of my friends has started posting about her matches on Facebook. Weird, I never realized she played.

And there seemed to be a lot more publicity for the French Open this year than previously.

Of course, it’s all my imagination...

There’s been no dramatic rise in tennis-related stuff.

It was always there - I just never noticed it until my mind became focused on tennis.

It’s called “Frequency Illusion”.

The idea is that when your awareness of something increases, you notice it a lot more...
..And you start to believe that it’s actually more popular than you thought - even when that’s not true.

💉 You can use this psychological phenomenon to market your aesthetic clinic more powerfully. 💉

It shows that you don’t have to be the biggest clinic in town, spending the most eye-watering amounts on advertising, in order to capture market share.

You simply have to reach the same people enough times, to create the impression you’re a well-known, go-to destination....

(Even if that’s not quite true - yet.)

That’s why the 2nd pillar of our Aesthetic Immersion Marketing system is immersing people in your world.

We coordinate the marketing messages on all your platforms, promoting the same treatment on email, on social media or via text messages - all at the same time.

Because when you send your patients and leads an email one day... then follow up with a text message the next day... and retarget them with a remarketing ad on social media later in the week...
...Your marketing becomes much harder to ignore.

Once you’ve caught people's attention, they’re more likely to notice and absorb your subsequent messages - because their mind is open to you.

đŸĄș Click here to find out more right now about the 4 pillars of the Aesthetic Immersion Marketing System - and how to keep your clinic busy with your most profitable treatments. http://www.aestheticimmersionmarketing.com/

23/06/2021

On the latest episode of "How I Scaled my Aesthetic Clinic" we discuss how to build your medspa around a membership scheme, with clinic owner Brandon Robinson.

Brandon Robinson is an unusual aesthetic clinic owner. He isn’t, nor has he ever been, an injector, surgeon or medical practitioner of any kind.

Instead, he’s an entrepreneur, who also owns a real-estate investment & holding company and most recently founded Tipsy Putt, an indoor mini-putt gold Pub chain.

He is co-owner of Skin Body Soul MedSpa, a rapidly expanding chain of 4 aesthetic clinics in Iowa and Minnesota, built entirely around a membership model.

In today’s podcast, Brandon reveals the secrets to making a membership model work for your clinic, as well as the commercial lessons he’s learned from his other businesses and applied to his medspa chain.

Most impressively, Brandon lives in Lake Tahoe, NV, more than 1,000 miles from his nearest Medspa locations. Not only is this not a disadvantage, says Brandon, it’s key to making his medspas run efficiently and profitably.

f you've ever considered utilizing a membership model you don't want to miss this episode

==>>==>>https://brainstormdigital.transistor.fm/episodes/brandon-robinson-how-to-build-your-medspa-around-a-membership-scheme

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