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Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 4:30pm Friday 9am - 5:30pm

Virtual Lottie, Bournemouth (2025)

10/07/2025

You’ve built an amazing coaching business.
You’re fully booked.
Clients are raving.
Your reputation’s rock solid.

But behind the scenes?

→ You’re replying to sales DMs in the car outside the gym
→ You’re cramming content planning into the 20 mins between calls
→ You’re already dreading your next launch and all the content that comes with it

You’ve hit a new level, but you’re still the one doing everything that got you here.

And let’s be honest, that’s not what growth should feel like.

You’re not “too busy” to think big… you’re just caught up in the implementation of it all.

That was exactly where Client E was.
Her agency was scaling quickly.
She had the audience, the authority, the ambition.

But her days were a blur of delivery, bouncing between client accounts, and trying to stay visible.

She didn’t need a new plan.
She needed space to actually lead the one she had.

So we built her a custom support system:
→ Two dedicated VAs handling 50+ hours/month
→ One for content creation and scheduling
→ One for proactive client engagement across multiple accounts

Since then?
→ She finally launched her dream podcast
→ She’s booked out with high-ticket clients
→ She’s landed multiple speaking gigs from her growing personal brand

Because when your content doesn’t rely on you to execute every piece…
You finally get to lead like the CEO you actually are.

DM me “SOCIALS” and I’ll show you how to scale without burnout and still be known for industry-leading quality.

04/07/2025

Here’s what 12 months of travelling while running 2 businesses taught me…

Last year, I worked and travelled across 8 countries, jungle villas, beach cafés, rooftop Airbnbs…
And from the outside? It looked like a dream.
And honestly, it was.

But here’s what I learned, the hard way

Even in paradise, you can burn out.

Because if you’re still the system?
Location doesn’t matter. You’ll carry the weight with you.

I was the strategist. The copywriter. The launch planner. The one replying to DMs before breakfast and scheduling carousels instead of watching the sunset..

It wasn’t a consistency problem.
It wasn’t a strategy problem.
It wasn’t even a capacity problem.

It was this…
I was still choosing to do the things that I should’ve handed off.
The tasks that weren’t lighting me up.
The ones that, if my own client told me they were doing, I’d tell them to outsource yesterday.

And that’s when I made the shift.
I took a step back, so I could actually lead.
And once I did?
I had the space to scale both businesses, and enjoy my life again.

So if you know you need to invest in support to help reach the next level?

This is your sign.

DM me & tell me when you realised decision fatigue was real

03/07/2025

Stop burning out over content. Get a team that thinks for you, writes for you, and keeps your socials thriving while you take a real break. DM “SOCIALS” to get started.

03/07/2025

You didn’t build a successful coaching business just to spend your summer stressing over content ideas.

You feel fulfilled by your business, your clients get INSANE results and you LOVE helping them to get them. But when the end of a busy coaching day comes…

If you’re still the one…

→ Writing captions in your Notes app at 8pm instead of watching sunset
→ Catching up on replying to comments when you should be booking a holiday ✈️
→ Trying to decide if you should launch your new offer or start a membership

Then it’s no wonder that burnout is setting in and you’re dealing with some serious decision fatigue.

Its not that you’re not doing it right, you’ve built an amazing coaching business doing what you’re doing right now.

But if you want to keep scaling, at this level, you need the right supporrt.

You don’t need to work harder to keep up the momenutm you’ve built over the past 2+ years.

You need a team that thinks strategically, writes like they’re inside your brain, and makes it all feel easy.

Our Full Social Media Management packages are built for coaches like you, established, in demand, and finally ready to step back without your content falling flat.

We’re now taking bookings for August & September, so whether your plan is a wellness retreat, a real break, or a big push behind the scenes… you’ll know your socials are doing the work for you.

DM us “SOCIALS” and let’s talk about how we can make this your reality before summer’s over.

01/07/2025

Coaches… you’re hopping between Slack, Canva, and your camera roll,
trying to plan next week’s content in the 30 minutes between coaching calls.

When you should be writing up client action plans, booking your yoga retreat in Bali, or having a tea break before your next call.

And let’s be honest
It’s not because you’re behind.
It’s not because you’re inconsistent.
And it’s definitely not because you don’t have a strategy.

Look at what you’ve built. You’re getting results.
Your content works.

So why are you struggling to scale past 15k months?

You’re showing up & doing everything that’s worked to get you here…
→ Posting 3+ times a week
→ Sharing daily wins on stories
→ Nurturing leads in your DMs
→ Running the business, serving your clients, setting the vision

So why does growth suddenly feel slow?

Why does it feel like you’ve hit a ceiling, even though nothing’s “wrong”?

Here’s the 🫖
You’re not behind…
You’re the bottleneck.

Because you’re the one still doing all the doing.

The content ideas? You.
The captions? You.
The scheduling, posting, repurposing, replying to comments, planning what comes next? All you.

And that made sense in year one.
But now? You’re running a business that needs you at the front, not stuck in Canva.

That’s exactly where Client M was when they came to us.

An edutech startup with big goals, breaking into a new market with established competitors.

They weren’t struggling with consistency, they were showing up every week.

But their growth stalled because they were still in the thick of it.

We stepped in to take content, engagement, and visibility off their plate, and now?

→ They’re attending expos across the country
→ Expanding into US & Canada
→ Leading product development

After a year of working together, last month’s content had over 450k views, and over 300 saves, showing the content is resonating with their audience.

That means M can focus on leading knowing their content is being handled, their strategy is evolving, and their audience is growing.

Because they delegated the doing, to own the direction.

📩 DM me “SOCIALS” if you're ready to step back and lead from the front.

You’ve already built the foundation. Now it’s time to scale like the CEO you actually are.

25/06/2025

You’ve just wrapped a full day of coaching calls.
You’re full of insight.
You’ve got 3 wins you know could become killer content.

But instead of reviewing & creating action plans for your clients or even heading to the gym to clear your head…
You’re back in your Notes app.
Tweaking the same caption template you’ve used 47 times, based on your strategy from 2 years ago.

Now i’m not saying that strategy isn’t right, look at how much it built your business. But the same strategy that got you here is deffo not teh strategy that will help you keep developing & growing.

That was exactly where my client S was.
She’s a luxury brand designer with a rock-solid reputation and she’s been leading her niche for 9 years!.
Her clients? Featured in Vogue, Vanity Fair, Forbes & winning national industry awards.

But she was still posting content using the same set of caption templates she wrote years ago.
And even with tweaks, those posts were still speaking to the kind of client she used to work with:
→ Newer luxury founders
→ People just entering the high-end market

Now?
She’s working with industry leaders, clients who are already known in their space and looking for someone at her level… Her content needed to reflect that shift.

When S came to us she said she’d fallen out of love with creating content & it was impacting her business, we got to know EVERYTHING about S, her business & all about her new top end luxury ideal clients.

We then created a 3 month strategy & planned each post to tell her dream clients that S could help them achieve their BIG goals.

So we kept the heart of her message, her client wins, her creativity, her style, but rebuilt the strategy from the ground up to resonate with high-level buyers from the first interaction.

And the results?
→ 5 discovery calls booked per week
→ 3 dream clients signed
→ Content that finally felt aligned again, and lit a fire under her brand

Because when you’re growing Your content needs to grow with you.

DM me “SOCIALS” if your business has grown, but your content hasn’t caught up. We’ll show you how we’d shift it.d

23/06/2025

You built a 6-figure brand so you could lead…
Not be stuck writing captions at 8pm after a day of back-to-back calls.

But somehow, content creation is still glued to you.

→ Editing reels in Canva while your tea goes cold
→ Replying to DMs mid-bite at lunchtime
→ Planning next weeks posts in the gaps between client calls

Let’s be honest, your business is too grown to be held together by “quick posts” and last-minute edits.

That’s exactly where my client L was when we started.

She runs two successful businesses, a premium salon and a coaching brand for stylist, booked out, thriving, admired in her industry…

But still?
She was the one writing every caption.
Replying to every DM.
Trying to plan launches on top of serving clients.

The result?
She was burning out, stuck running a content machine that was keeping her visible, but not moving her forward.

We took content creation completely off her plate and built a strategy designed to support her next level.

→ We handled the launch of her in-person masterclass
→ She hit her top goal: 10 sign-ups (that’s almost £5k in sales)
→ She’s now on her third round, without touching a single caption

Because content should support your growth.
Not cost you your evenings, energy, and creativity.

DM me “SOCIALS” if your business has grown but your content setup hasn’t. We’ll show you exactly what needs to shift to make space for the big picture stuff again.

p.s. Want the first look at our new offer dropping soon?

DM me “👀” and I’ll send you the preview before it’s announced.

19/06/2025

You’ve been in coaching calls all day… and now you’re editing reels on the sofa while your dinner goes cold.

Not because you’re behind.
Not because you’re disorganised.
But because your content still relies entirely on you.

At the start of your business?
This setup made sense.
→ You had time.
→ You needed visibility.
→ You were building trust.

And it worked.

But now? You’re 2+ years in.
→ Posting consistently is second nature.
→ Your clients love your stories.
→ Your audience is engaged.

But you’re still the one
→ Writing captions at 10pm after client calls
→ Trying to batch reels between client reviews
→ Scheduling posts in the Starbucks car park

And all that content that’s “keeping you visible”?
It’s also keeping you stuck.

Because every hour you spend inside Canva or CapCut…
is time not spent scaling your business.

→ Your next signature offer? Delayed.
→ That speaking opportunity? Forgotten.
→ The Bali retreat you’ve been dreaming of? Pushed to “next quarter.” Again.

That’s exactly where my client M was when they came to us.
An edutech startup breaking into a new market.
Already consistent. Already visible. Already booked.

But their content strategy relied entirely on them, and it was slowing their growth.

So we built a system that supported their goals, not just their to-do list.

Nearly a year in? Here’s what last month looked like
→ 459K+ views on content
→ 273 new, aligned followers
→ A single reel with 250+ saves and 40+ comments — all from dream clients

That’s what happens when your content is planned with intention, not squeezed in between meetings.

DM me “SOCIALS” if you’re ready to get out of the content hamster wheel and into real, sustainable growth.

16/06/2025

How my client E launched her dream podcast and scaled her agency… without burning out.

Client E was thriving.
Fully booked. Incredible clients. Rave reviews.
On the outside? She looked like the definition of “made it.”

But behind the scenes?
→ She was still the one scheduling client content
→ Managing multiple accounts engagment
→ Juggling comms and calls with no room to breathe

And every week, that podcast idea she couldn’t stop thinking about kept getting bumped to “someday.”
Even though she had the voice, the message and the audience, just not the time.

What she really wanted wasn’t more growth.
It was the space to lead her business… and be known beyond it.

So we built her a support system that matched her level:
→ One VA fully owning client engagement
→ Another handling captions, scheduling, and backend content
→ Over 50 hours/month of tailored, done-for-you support

And here’s what E did with those 50+ hours a month…
→ She launched her podcast (finally)
→ Her personal brand visibility exploded
→ Even more leads started rolling in, without her being glued to her laptop

She didn’t need a new strategy. She needed the space to act on the big ideas she already had.+

DM me “SOCIALS” if you’re ready for that kind of shift.
We’ll show you how it could work inside your business, too.

12/06/2025

Let me guess…

You book out a Wednesday morning in your calendar to plan & create your posts for next week.

But every time you go to plan out & create content, you get overwhelmed at the idea stage, and you just end up repurposing a post from 6 months ago…

but that means you attract the type of client you were focussing on 6 months ago, not the higher ticket client you’re currently wanting to work with!

That means more time wasted talking to unaligned leads who ultimately can’t afford you.

Sound familiar?

And let me tell you, the quality of your work isn’t the problem.

But if your content sounds like “past you” you’ll keep attracting the wrong people.

You’re not short on results.

Your clients are industry leaders & award winners.

You’ve built a reputation most service providers would dream of.

But your content? It’s still saying “past you.”

That’s exactly where my client S was before we worked together.

A luxury brand designer with high-end clients who regularly feature in Vogue, win national awards, and dominate their niche.

But the leads coming in?

Not aligned. Not ready. Not high-ticket.

She had a system for repurposing content, but every time she went to reuse an old post… it didn’t feel right.

The tone was off. The vibe had shifted.

And while she could keep tweaking captions and swapping stats, it wasn’t enough to shift her brand presence.

We stepped in and applied our ABC Framework, let’s look at how we implemented A (Attract)…

We rebuilt her content strategy to focus on bringing in her DREAM clients

→ We mapped her dream client’s desires, decision-making style & buying journey.
→ Refined the messaging to match her current level.
→ Planned content that spoke directly to the kind of clients she actually wanted more of.

The result?

→ Multiple discovery calls with qualified leads every single week
→ 3 premium dream clients signed in just 30 days
→ A content presence that matches her authority (and actually excites her again)

Because when your content attracts the right people from the start?

Everything else gets easier.

📩 DM me “STRATEGY” and lets talk about how you could go from overwhelmed to signing multiple dream clients.

📣 PS: I’ve been quietly building a new offer that helps you implement this in your own business — launching soon!

DM “TELL ME” and I’ll give you the early scoop 👀

05/06/2025

Let me tell you why running a coaching business feels a lot like driving a car…

You’re making 100s of micro-decisions at once while still moving forward toward your destination…

→ Should I post about the masterclass tomorrow… or the podcast I’m guesting on next week?
→ Do I update the sales page or Stripe payment plans first?
→ When do I announce my new offer on stories?

And that’s before your group coaching call, where you’re giving every client personalised support, remembering their goals, mindset blocks, and making sure they all feel seen 👀

You’ve built the business. You’ve nailed your niche.
You’ve got a group programme, some 1:1 clients, a membership…

And now?
You’re thinking about scaling again.

Evolving your offers. Maybe building a mastermind for clients to “graduate” into.

But that means even MORE decisions.

When to launch. What to teach. How to position it.

It’s not that you don’t want to lead your business.

But let’s be real…

You started your business for more freedom, not to constantly be making small decisions and never getting to spend time on the bigger picture business strategy.

I’ve been there.

When I was a teacher, the decision fatigue was relentless.

And last year, I launched my second business while travelling through Southeast Asia and running Virtual Lottie.

So trust me when I say, I get it.

And if you’re finally ready to let some of those daily decisions go, so you can focus on the ones that can really make a difference in your business…

Our new service is PERFECT for you.

We’ve been building it quietly behind the scenes & it’s so close to launching.

DM me “🤫” and I’ll give you the early scoop before we go live next month.

04/06/2025

Coaches, you’ve got the strategy. Your content’s converting.
But you’re still the one behind it all, and it’s wearing you down.

Let’s be real…

→ You’re writing captions at 9:37pm on your Notes app.
→ Planning launch emails between client calls.
→ Checking your insights at 7am while the kettle boils.

Your content works because YOU do.
You’re the strategist, the writer, the creative director, the marketer, all in one.

And that made sense when you were building momentum.
You got here by figuring it out, by doing it yourself, and look how far that’s taken you 👏

But let me ask you this…

Jeff Bezos started Amazon in his garage selling books.

But he’s not the one packing your new phone charger or delivering it to your door. At some point, growth needs support.

Because when everything runs through you…
👉 your content

👉 your DMs

👉 your strategy

then there’s no space left for the CEO-level things that matter now.

Like finally saying yes to that podcast invite.
Or actually taking a week off without worrying about next months content.
Or even just having a client call day with NO other work to do after, so you can go to the gym, or just chill out!

Imagine freeing up the mental space to lead your brand, not just keep it running.

If you’re ready to step back from some of the work you’re doing so you can step into your full CEO mode, then DM me STRATEGY and lets talk.

📩 PS: We’ve been quietly working on something NEW behind the scenes that helps you do exactly that (coming soon 👀).

DM me “TELL ME” & I’ll spill the tea early.

Virtual Lottie

10/07/2025

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Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 4:30pm
Friday	9am - 5:30pm