05/03/2024
Can't think of creative ideas for your marketing campaigns?💡
Ever found yourself saying:
"I'm just not the creative type"?
"Nothing inspires me"?
"I don't know where to look for inspiration"?
If you sit with these thoughts and don't do anything with them, you're only going to feel worse. So, let's look at them a different way.
Firstly, by assuming or proclaiming that you're not a creative person, you're immediately limiting yourself. Creativity isn't something that's exclusive to certain types of people, so forget the labels.
We ALL have the capacity to be creative but if we have too many rigid ideas about what creativity is, it'll be much harder to tap into. A big part of creativity is letting go of expectations, moving away from fixed/rigid thinking and unleashing the power of your imagination.
Not feeling inspired? Recognise that you're not alone in this. Maybe you're regularly exposed to the same ideas in the same formats, from the same types of people. Perhaps nothing you see is resonating with you.
This isn't necessarily a bad thing. It's a sign that 1. You should probably look elsewhere and 2. You have an opportunity to do something different.
Rather than searching for ideas in the same places, branch out. This doesn't just mean checking out a new competitor or following a different company on LinkedIn, it means seeking inspiration from everything. Closing your laptop. Having a conversation with a stranger. Watching the world go by. Observing real-life scenarios.
Also, recognise the fact that you "not being inspired" is probably a sign that you DO think creatively. Deep down, you know there's something missing because you inherently value ideas that are innovative and unique. You just haven't found them yet.
And, finally, don't expect to feel creative every minute of the day. Whether you've had a bad night's sleep, are facing stress or your physical health isn't the best - ALL of these things can stifle creativity. Don't force it. Take time to recover and then make the most of those moments when you do have the energy to come up with ideas.
Remember: You're more creative than you think. So, give yourself some credit and stop comparing yourself to everybody else! 💫