This Is Not A Game Ltd.

02/08/2025

I hate to be that person, but... it's just 145 days 'til Christmas!
As such, I deem it timely to bring my next invention to the masses: the Vegan Christmas Cracker.
https://thisisnotagame.co/products/vegan-christmas-crackers
These are (you guessed it!) Christmas Crackers with a vegan twist. Well, a couple of twists.
Firstly, each cracker you buy funds (at least one) animal at a sanctuary getting their own Christmas dinner. We'll donate £1 per cracker, so £6 per box of 6. (We'll be announcing partner sanctuaries soon!)
This means that, for those partaking of a plant-based Christmas this year, not only will your meal be devoid of dead animals, but you'll actively be contributing towards the feeding and wellbeing of live ones, too.
Secondly, everything we're using to make these is either recycled or recyclable, and they're totally plastic-free & zero-waste. No tat & no crap* (*except the crap hats - see below).
Thirdly, each Cracker will contain within it all the classic Cracker necessities - terrible (vegan-themed) jokes, a treat or two (plant-based, of course!), some very eco-friendly plantable gifts, and (obviously) utterly s**t hats.
Arguably (in fact, definitely) better stuff than your usual favours.
Finally, we're planting a tree for every single box of Christmas Crackers we sell. While offsetting is oftentimes a bit of a scam, we're pretty happy with our partners at Switch2Zero, who we've been working with for 1yr+ now.
This should, we hope, make up for the hats.
We're hoping to sell well over 1000 Christmas Crackers this year, which would mean giving well over £1000+ going directly to animal sanctuaries, plus around 200 native trees planted in ethical reforestation projects.
That's a darn sight better than Christmas-spirited vegan folk collectively sending £1000's to Tesco for a split-second of Cracker-based merriment, before packing all the resultant nonsense off to landfill by New Year's.
So... who's in?
If keen, just fill in the form (totally no-obligation) on the page below, or you can even place a pre-order directly for £14.99/box (of which almost half will be donated & the rest will cover the manufacturing, which we're doing in-house!).
I'd love this to circulate the entire vegan community this year so we can help sanctuaries as much as possible, so please do share with friends & family!
Thanks folks! Have a very Merry August,
Rory

27/07/2025

WHAT MAKES CLIMATOPOLY DIFFERENT?

As far as boardgames go, it's almost impossible to find one that isn't made in China and that doesn't come with a million tiny pieces of plastic, not to mention everything outside & in being wrapped in cellophane.

To combat the rising tide (literally) of plastic in our oceans and carbon in our atmosphere, we've collaborated with our friends at on making Climatopoly as carbon-neutral as possible.

No unnecessary plastics. Wood, paper, fabric & cardboard wherever we can. No cellophane wrappings. And a tree planted for every game we sell through Switch2Zero, our partner in tree planting since Day 1 of our business.

We're super excited about this, and we hope you are too.

What's more? Climatopoly is legitimately fun to play, family-friendly, and made with mixed groups in mind. It lasts for a bit over an hour and is perfect for groups of up to four players (or teams, if you're so inclined!).

The rules are very intuitive & it's been playtested for months to ensure it strikes the perfect balance of enjoyability and simplicity with satire, science, and strategy.

We'll be launching at Vegan Camp Out next month, so make sure to keep an eye out for us there, or pre-order your game beforehand so you know you've got one of the first limited 250 boxsets with your name on it!

Lots of love,

The TINAG team x

26/07/2025

A sneak peak at Climatopoly, launching next month!

Get yours on pre-order on the website now 👀 (link in bio)

If you're on our waiting list, keep an eye on your email inbox for a very exclusive 20% off for the first 50 orders only! Valid 'til August 28th.

(Or if you haven't got the email, drop us a message and we'll happily share it with you!)

Lots more to come,

The TINAG team x

25/07/2025

❗ BREAKING NEWS ❗

We're about to unveil Climatopoly, our brand-new family-friendly, climate-themed, zero-waste boardgame, launching next month!

You will be able to pre-order on the website from THIS WEEKEND. (In fact, right now, if you're sneaky!)

If you're already signed up to our Climatopoly waiting list, you'll have a discount code sent out tomorrow for you to get it 20% off.

Otherwise, drop us a message as we may have a few spare. 😘

SUPER excited to be launching this, our next game, just in time for Vegan Camp Out this year!

(P.S. like last year, if you want free postage, we can hand-deliver your copy at VCO. Just select that option at checkout and we'll find you there!)

12/07/2025

Wake up at 4:30am ✅
Drive 4 hours to Glasgow ✅
Set up stall with not one but TWO new prototype games (Algebrain & Climatopoly) ready to meet lots of lovely Glasvegans! ✅

18/05/2025

BE MORE KALY 😍

We often have people write in to say that they WOULD buy our game, but that they simply don't have a suitable surface on which to play*.

Kaly, the noble rescue dog of some Vegan Runners, would simply not let this be an obstacle for her humans.

Thus, Kaly took one for the team and opted to become their gaming table for the night.

Kaly is is a good girl.

Be more like Kaly.

(With thanks & photo credit to the VRs who sent this to my mum 🫡 love it!)

(*the Advertising Standard Authority require us to point out that nobody has ever actually written in with this objection, and that we made it up purely to give Kaly a worthwhile job. In reality, she simply insisted on falling asleep right in the middle of a game.)

19/04/2025

Well... are ya?

Climatopoly exactly like your traditional boardgame in a box, except with neither a board nor a box.

We're just as confused as you are — but it'll all make sense soon enough.

Make sure to sign up to the Climatopoly mailing list on our website!

See you there 🫡

18/04/2025

We've spent the last year reimagining the very idea of a 'board'game in order to eliminate unnecessary plastic and make a boardgame as ecofriendly as can be — yet still playable, enjoyable, and, importantly, *actually funny*. 🙊

Climatopoly will be all these things & MORE when it launches later in 2025.

Get on the bandwagon & join our mailing list now! Link in bio 🌱

17/04/2025

IT'S COMING...



Sign up to the Climatopoly mailing list on our website NOW — link in bio! Updates coming soon on the world's first truly zero-waste boardgame ❤🌱

30/03/2025

I'M STILL HERE!

I have been AWFUL at social media lately... but that doesn't mean work behind the scenes has stopped!

In fact, all available brain space has been devoted for the last 2 months to the development of Climatopoly, which is very much taking shape in a far more real way than I ever imagined (!)

So far, we have:

1. Partnered with a boardgame developer who has been running playtests galore!

2. Applied to take the game to the UK Games Expo this year to exhibit, and

3. Created a shortlist of (almost) all the partners we'll be working with to create Climatopoly as sustainably as we possibly can.

In fact, we're aiming to create Climatopoly in line with ENTIRELY zero-waste principles - meaning we're reinventing everything from box to board and beyond, from the ground up.

It's a huge effort, but I really appreciate all of your continued support of the business.

If you're ready to express interest, head to the Climatopoly waiting list in our bio to find out more!

Love y'all, and lots more to come (and soon!),

Rory & the TINAG team

02/03/2025

So... **WHY** did I start a silly vegan card game company? 🙉

I've only ever spoken about this in-person and in a few podcast interviews, but never on my own channel. So here goes!

In this video, I outline how and why I decided to use comedy card games & satirical board games as a mode of communicating veganism, as well as where the idea came from & where I'm going with it. 🤯

Yes, my games are really very silly — and that won't ever change! — but there's a lot more going on behind the scenes than meets the eye. 👀

Simply put, vegan games allow people to 'play' with the idea of veganism in a no-holds-barred sort of a way, where taboos are broken down & stereotypes destroyed.

This is, after all, the best way to engage with an idea, and why play is such an important part of learning. 🎲

What do you think about my theory? Watch the video in full on the link below! 💚

I'm often asked what inspired me to start a silly vegan card game business, and I love talking about the philosophy behind my brand. So I thought I'd make a ...

01/03/2025

🙌 WE’RE BACK! 😎

The This Is Not A Game stall is at Derby Vegan Market today, followed by Chiswick in London tomorrow! 🤩

Swing by for vegan books, games & chats! ❤️

We’ve had a bit of a hiatus simply due to the nature of life itself, but a big market weekend should get us back into the swing of things nicely. 😁

Big love to all, and see some of you very soon (I hope!),

Rory
(the Big Sheeze)