04/11/2025
Brill social media marketing example no 1 - the John Lewis Christmas advert has dropped and I love it.
What I’ve particularly noticed is how they’ve answered each comment as John Lewis, but with a name.
They’re humanising and connecting as much as possible.
If the ‘big guys’ are doing this, then you must take note and reply to all your comments too.
It’s putting the SOCIAL in to social media.
Always connect with your audience by replying to comments 👌
Do you like this years John Lewis Christmas ad?