
11/04/2024
Our creative (who is, ironically a monochrome dresser) has been diving into the vibrant world of colour theory recently 🌈 Exploring how brands use colours in their logos to evoke emotions, create identity, and leave a lasting impression.
Different colours have different psychological effects on our brains. Take green - often used by food brands (hello Wholefoods & Tropicana) to help communicate natural and healthy💚 Bolder, more vibrant colours such as red and orange come across as passionate, exciting and energetic. Just like Coca-Cola, Lego etc. ❤️
And then there’s those that don’t experiment with much colour at all, the fifty shades of grey kinda brands. To name a few: Apple, Mercedes, Nike, WWF, Chanel. All very different industries but all use simple monochrome colours in order to remain timeless, elegant and professional. 🖤