
02/07/2025
The team at OMM were incredibly proud to support the British & Irish Lions during their recent match against Argentina in Dublin, delivering a full suite of motion graphics creative, designed to elevate the match-day experience at the Aviva Stadium.
Drawing inspiration from light painting, we developed high-impact, dynamic event graphics to build anticipation from the moment the stadium doors opened, through the countdown to kickoff, and into the match itself.
By synchronising the LED pitch-side perimeter & mid-tier LED displays with the stadium’s three giant LED screens, key moments of the day were transformed into a fully immersive visual experiences for the audience.
In addition to the match-day content, we created graphics for a number of the Lions’ official partners, supporting not only this opening game but also the wider tour across Australia.
And finally, as the match ended and night fell, we extended the Lions’s experience beyond the stadium by taking over Dublin’s iconic Samuel Beckett Bridge, projecting a city-wide thank-you message from the Lions as a send-off.
It was a special collaboration for a truly memorable day.