15/06/2026
DO I NEED TO BE ON EVERY PLATFORM?
This is a question I get asked regularly by business owners when it comes to their social strategy.
The simple answer is that yes you should however the long answer isโฆ
โYou should be where your potential clients are, but only if youโve got the time to dedicate to creating contentโ
You can be on every platform out there, but if youโre not showing up and creating content that reasonates or building an audience then it is a waste of your time.
Maybe take the time to reevaluate that TikTok account, or that X account or even that Threads account to see if you are utilising it correctly, and if youโre not then focus on Instagram and Facebook until you become consistent.