Conor, Callander (2026)

21/06/2026

Loitering

28/05/2026

Nala’s first attempt at swimming 😂

04/05/2026

Co-founder disputes now will be settled in the ring.

We just launched - run her up.

-

6 weeks, 784 documents and 3B credits later... launch day is here 👊

I’ve spent the last 11 years focused on one thing:

Driving revenue through social media.

On the performance marketing side:

→ 34x+ ROAS campaigns
→ Millions in revenue for clients

On the creator side:

→ 200M+ views across channels
→ 272k+ combined online following
→ Monetized 5+ accounts
→ Partnered with TikTok, InVideo & Modash
→ Spoke at a marketing conference in LA

Some people understand one side.

I live and breathe both.

I know what drives attention.

And more importantly - what turns it into revenue.

Over the last few years, one thing became obvious:

The brands winning today aren’t the ones spending the most... they’re the ones who have mastered distribution.

But most inhouse marketing teams aren’t distributing efficiently.

They’re (just about) managing chaos:

• Poorly qualified creators → wasted budget
• Teams buried in outreach, follow-ups and admin
• No clear tracking → no clear ROI

So instead of building momentum…

Every campaign resets.

With no clear system, compounding results or predictability.

That’s why we’re launching

Most brands don’t have a creator problem.

They have a systems problem.

So we don’t just run influencer campaigns.

We build repeatable creator pipelines that drive awareness, engagement and revenue using the Hey Creator SQAAR System™️:

→ Source
→ Qualify
→ Acquire
→ Activate
→ Report

Because:

WITHOUT a system, campaigns reset.
WITH a system, results compound.

We help brands:

→ Consistently acquire high-fit creators
→ Remove operational bottlenecks
→ Track performance across the full funnel
→ Turn creators into a scalable revenue channel

We’re working with high-growth AI, SaaS & Tech brands to turn creators into a profitable and predictable acquisition channel.

If you’re:

• Scaling influencer marketing but it feels messy
• Trying to increase output without burning out your team
• Or under pressure to prove ROI beyond views…

Drop me a DM 🚀