The Social Smith

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The Social Smith

Social Media Management & Strategy for businesses that want to maximise their online presence 🚀

27/10/2025

Let me guess ⬇️

You’re posting, getting some likes (from your Mum and your BFF) and maybe even a couple of nice comments.

But your enquiries are making you want to burn your business down/smash your head against a wall/insert something else extra dramatic here 😜

Your issue is normally the balance of your content.

Get it right? You attract, warm up and lead people to NEED to work with you.

Get it wrong? It can feel like you’re talking to a bunch of pebbles. Not fun. Not exciting. Doesn’t pay the mortgage.

People need to:
DISCOVER YOU
KNOW WHAT YOU DO
TRUST YOU

Then they might think about buying from you.

Ready to start giving your work and your expertise the noise it deserves?

I have space for social media clients. Head over to my website or drop me a DM if you want to talk about how we can work together 💕

24/10/2025

Great marketing works even when you’re not working.

But (and this is important) - it only works like that because of all the work that came BEFORE the holiday.

The months of consistent showing up. The strategy. The clear messaging. The trust building. The emails. The real conversations.

It compounds.
And then one day you’re on holiday and your phone pings with three people wanting to work with you, and you think ‘This is it, I’m doing it right’.

& then you celebrate with another cocktail.

(And if you want this for YOUR business? Let’s talk. I’ve got a couple of spots opening up soon. DM me.)

20/10/2025

POV: Things that come out of my mouth daily.

Plus the occasional F 💣

Share something you say on repeat during your work day ⬇️

16/10/2025

Your silent stalkers might just be a future client.

This is your reminder to NOT stop posting. Because although it may seem that the same 5 people are liking your posts (thank you 😉) there’s other watching.

Waiting.

Learning.

Building trust.

& one day you might be surprised by their cutesy little DM asking for a call to see how you can work together.

Keep posting.

Your silent stalkers are paying attention ✨

15/10/2025

🥁 🥁 🥁

Stop chasing the likes. The likelihood is that some of the people who do end up buying from you won’t EVER interact with your content.

So why on earth are you focusing on it?

You should be posting:

AWARENESS Content
✨ Inspirational, relatable, humorous
✨ Grabs attention, brings new eyeballs
✨ Makes people stop scrolling

TRUST-BUILDING Content
✨ Educational content, client transformations
✨ Shows your expertise and difference
✨ Storytelling that pulls people in

SALES Content
✨ Tell people HOW to work with you
✨ Direct them to website, email, DMs
✨ Clear calls-to-action

That’s where the magic is at.

And the dreamy clients 😉

Still need help? I have 2 onboarding slots for November. Snap one of them up 🫰

14/10/2025

I see you 👀

13/10/2025

We all talk about WHAT we do…but rarely WHY we’re good at it.

This post is a little reminder that the skills that stand out aren’t always the ones that you would put on a CV.

They’re the quirks, instincts, habits and passions that shape YOU.

And that my friends - is another reason why you should be showing the YOU inside out to the world.

Tell me a quirk that makes you good at your job ⬇️

09/10/2025

This year I wanted to do something a bit different - not just a “cheers to another year” post.

So here’s my biggest over share to date.

From getting permanently excluded from school (yep, that happened)
To building a business from 700 followers and a “what’s the worst that can happen?” mindset.

Here’s to 36 years of growth, chaos, sunshine, laughter and not folding towels properly.

07/10/2025

How can you expect people to know how fantastic you are if you don’t tell them?

Unless you’re a telepath or shouting about your transformations & processes through windows (-378/10 do not recommend as a solid form of marketing), you need to be posting about it.

And no, I don’t mean that ONE post that took you 3 hours to make, got 3 likes, and then you disappeared for 4 weeks because “clearly Instagram hates me.”

Here’s the thing about social media:
It’s not about ONE viral post.
It’s not about ONE perfectly curated grid.
It’s not about ONE Reel that blows up.

It’s about the compounding effect.

Social media, like ALL marketing, is about the short term plan AND the long term plan.

The WHOLE picture.

It’s the COMBINATION that matters:
The awareness posts that attract new eyeballs and make people stop scrolling.
The trust-building posts that show people you know WTF you’re talking about.
The sales posts that tell people exactly how they can get a piece of your brain in their business.

If you’ve read this far, I know this is hitting with you.

I know you’re tired of being the best kept secret.

I know you’re frustrated watching people with half your expertise get twice the opportunities.

I know you WANT to be seen, but the thought of figuring out Instagram on top of everything else makes you want to fake your own death and start a new life as a lighthouse keeper. (No judgment, I’ve been there.)

So I’m here to tell you: Something needs to change.

You can either:
Option 1: Put your big girl pants on and commit to showing up consistently.

Option 2: Stop trying to be good at everything and let someone who eats, sleeps, and breathes this stuff handle it for you.

(That someone is me. Obviously.)

06/10/2025

AND how much TIME is this taking up in your mind?

Not just the actual minutes (though let’s be real, you’ve lost HOURS overthinking content!)

I’m talking about the mental space.
The constant background noise of “I should post something” while you’re trying to focus on literally anything else.

The guilt every time you open the app and realise it’s been 2 weeks.

The comparison spiral when you see another coach posting their 47th Reel this week.

Most of my clients had MULTIPLE of these thoughts running on repeat.

One client told me she stopped posting because she didn’t have anything to say (spoiler: she absolutely did!).

Another told me they spent Sundays planning social media only to create one vanilla post?!

The mental load was EXHAUSTING. And it was stealing energy from the work they’re actually brilliant at.

NOW?

We have a monthly meeting where we map out their strategy.
I create their content.
I schedule it.
I review the performance.
They show up to a feed that’s already working for them.

No more 11pm panic posting.
No more staring at blank caption boxes.
No more wondering if their grid “looks professional enough.”
Just gorgeous social media that says the right things to the right people and attracts actual leads.
You deal with the leads.
I’ll do the social media.
Simples.

Want to stop renting out brain space to Instagram anxiety?

Link in bio or DM me “READY” and let’s get you sorted.

01/10/2025

So you think it’s safer to appeal to appeal to everyone but here’s the problem…

Your content gives off generic - no feeling, no connection, no ‘she gets me’.

You’re just another post on the feed. Another person pitching.

Understanding your audience encourages connection, makes people lean in AND THAT is where the magic is.

Need help really understanding your target audience? It’s something we can work on in both my power hours and strategy days 👍

Address

Market Hill
Calne
SN110BT

Website

http://www.thesocialsmith.co.uk/

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