Blue Lizard Marketing

Blue Lizard Marketing Providing effective and realistic PR and marketing solutions for growing businesses?

She was stuck. Now she's got a plan and she's out there doing it.I offer free 30 minute calls for small business owners ...
24/08/2026

She was stuck. Now she's got a plan and she's out there doing it.

I offer free 30 minute calls for small business owners who want to talk through their marketing before committing to anything. No pressure, no pitch.

One business owner got in touch yesterday after her call:

"Thank you so much for your time and advice. It was incredibly useful and just the push I needed to get out there and make more progress. Plus, drawing together a proper plan will help me focus and takes away the uncertainty."

She's already boosted a post as a small trial and is off round the local garden centres with flyers today.

Free 30 minute calls are open to any small business owner who feels stuck. Message me or book through the website.

👀 www.bluelizardmarketing.com

Blue Lizard Marketing - Experienced freelance PR, marketing, digital & creative support & services for small & growing businesses &charities. Cambridge|Suffolk|London|Norfolk|Essex

A lot of small businesses and charities are using AI for their marketing already. Some of it is working really well. Som...
06/07/2026

A lot of small businesses and charities are using AI for their marketing already. Some of it is working really well. Some of it sounds like it could have come from anyone. The difference usually comes down to one thing: whether someone actually edited it.

AI can save you a lot of time on first drafts, social captions and repurposing content. But if you publish it as it comes out, it tends to read that way - bit generic, bit safe and often forgettable!

My recent blog looks at how to use AI tools in your marketing without losing the voice you've built. Including a couple of real examples showing the difference a bit of editing makes.

👀 Worth a look if you're trying to work out where AI actually fits in your marketing >> https://f.mtr.cool/ksupngqjck

If you've been wondering whether you should be using AI in your marketing, you're not alone. There's a lot of noise out there, some of it enthusiastic and some of it alarmed, and it can be hard to know what's actually useful for a small business or charity with limited time and resource.

Sales and marketing working against each other is one of the most common reasons a B2B pipeline stays patchy.It usually ...
24/05/2026

Sales and marketing working against each other is one of the most common reasons a B2B pipeline stays patchy.

It usually isn't a people problem. It's a process problem. No shared definition of what a good lead looks like. No agreed handover point. No feedback going back the other way.

I've jotted down a blog on exactly this - how to get both functions pulling in the same direction, and what that means for your pipeline.

Worth a read if you're growing a B2B business and the leads feel inconsistent.

📖 hhttps://bit.ly/4v4ISLp

If you run a growing B2B business, you've probably noticed the same pattern. Marketing brings in enquiries. Sales says the enquiries aren't right. Marketing says sales isn't following up properly. The pipeline ends up patchier than it should be, and nobody can quite agree on why.It's one of the most...

Did you watch the London Marathon? Every runner crossing that finish line has a story, and those are exactly the kind of...
26/04/2026

Did you watch the London Marathon? Every runner crossing that finish line has a story, and those are exactly the kind of stories small charities should be capturing all year round, not just on marathon day.

But how do you find and share powerful human-interest stories when you don't have a dedicated comms team or big budget?

In our latest blog, we share practical low-cost ways small charities can build a steady stream of stories, including how to mine the material you already have, how to write call-outs that actually work, and when it's worth bringing in freelance support.

If you've watched any of the London Marathon today, you'll have heard countless reasons why people run, and those personal stories are exactly the kind of human-interest content that small charities need to share all year round, not just on marathon day.

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