Blue Lizard Marketing

24/05/2026

Sales and marketing working against each other is one of the most common reasons a B2B pipeline stays patchy.

It usually isn't a people problem. It's a process problem. No shared definition of what a good lead looks like. No agreed handover point. No feedback going back the other way.

I've jotted down a blog on exactly this - how to get both functions pulling in the same direction, and what that means for your pipeline.

Worth a read if you're growing a B2B business and the leads feel inconsistent.

📖 hhttps://bit.ly/4v4ISLp

If you run a growing B2B business, you've probably noticed the same pattern. Marketing brings in enquiries. Sales says the enquiries aren't right. Marketing says sales isn't following up properly. The pipeline ends up patchier than it should be, and nobody can quite agree on why.It's one of the most...

26/04/2026

Did you watch the London Marathon? Every runner crossing that finish line has a story, and those are exactly the kind of stories small charities should be capturing all year round, not just on marathon day.

But how do you find and share powerful human-interest stories when you don't have a dedicated comms team or big budget?

In our latest blog, we share practical low-cost ways small charities can build a steady stream of stories, including how to mine the material you already have, how to write call-outs that actually work, and when it's worth bringing in freelance support.

If you've watched any of the London Marathon today, you'll have heard countless reasons why people run, and those personal stories are exactly the kind of human-interest content that small charities need to share all year round, not just on marathon day.

23/03/2026

Is your marketing working as hard as you are? 🦎

There's never a bad time to take a step back and ask whether your marketing is really doing its job. And if the honest answer is "not sure" or "probably not", that's a great place to start.

I've wrote a blog earlier in the year to help small business owners take stock of what's working and put a simple, practical marketing plan in place. No jargon, no massive documents, just straightforward advice to help you focus your time and budget on what actually makes a difference, which is still relevant regardless of the time of year.

Pop the kettle on and give it a read 👇
https://f.mtr.cool/lnadwvgopm

And if you'd like a bit of support getting your marketing on track, I'm always happy to have a chat. 💬

17/03/2026

So lovely to have a new recommendation..

"Claire Elbrow’s expertise was sought by the College to help operationalise our strategic marketing plan. She embraced the challenge with enthusiasm and successfully delivered a range of key initiatives.

For a small College with limited staff resources and in-house marketing expertise, Claire’s specialist in-put was invaluable."

Read the full text on my website >> https://www.bluelizardmarketing.com/clients

16/02/2026

Running a small business or charity is full-on. The last thing you want is to worry about whether your communications are working.

At Blue Lizard Marketing, I offer flexible PR and marketing support designed for organisations just like yours — without the cost or commitment of hiring in-house.

Think of it as having an experienced marketing partner on your side, whenever you need it.

Whether it's getting your story into the right hands, keeping your messaging sharp or simply having someone to sense-check your plans — I'm here to help.

Curious? Drop me a message or visit the link below to find out more. ☕www.bluelizardmarketing.com

02/02/2026

Well, January went past in a flash! The first week back was steady, a bit quieter. A lovely lead-in to the year, which gives you breathing room to finish planning, tidy up loose ends and put some structure around the months ahead. I always value that short window, because it is often one of the times you get to think clearly before things ramp up again.

Then did it ramp up!....

Over the past couple of weeks, I have seen clients keen to get sales moving, refresh their visibility after the holiday lull and make sure Q1 does not drift by. It has also reminded me why scalable marketing matters so much during growth stages. When things get busy, marketing is often the first thing to feel the strain. Good ideas pile up. Activity becomes reactive. Everything relies on one or two people having time.

I see this a lot, particularly with small teams or individuals that are already doing plenty of marketing but can often lack much structure around it. The work is happening, but it is hard to keep up consistently.

One example that really stuck with me this month was a venue-based charity I work with. January is usually quieter for them as people recover from their Christmas spending, so instead of pushing flat out for visitors, they’ve used the time strategically. Being based in the south west, the weather has not been over kind to them either, so instead of fighting it or giving up, we have focused on promoting discounted memberships, running a small number of well-priced one-off events with lighter content and have used the breathing space to plan social posts, update their website and overall messaging, and revamp some of their existing content. When things picked up later, they were ready rather than scrambling.

Not doing more. Just making what they already do work harder and more sustainably.

I have pulled these reflections together into a blog - if it sounds like a useful read, the link is here >> https://bit.ly/4tecLZx

Simple scalable marketing strategies - a practical way to make marketing feel manageable and sustainable as your organisation grows.

30/01/2026

Integrated PR does not have to be expensive or complicated.

For small and growing businesses, it can be as simple as:
✔ using what you already create
✔ choosing the right channels
✔ telling one consistent story

Small changes can make a big difference. If you are curious, I have shared some practical tips
👉 https://bit.ly/3YW9eBd

22/01/2026

People do not buy products or services. They buy stories, values and experiences.

Integrated PR works when you tell one clear story across every channel, from media coverage to social posts and blogs.

If you are trying to build trust and visibility, storytelling is a big part of the answer. I explore this more in my latest blog >> https://bit.ly/3YW9eBd

19/01/2026

If marketing feels overwhelming this week, start small.

✔️A testimonial repost.
✔️A short email update.
✔️One scheduled post a week.
✔️A quick check of your website homepage.

None of these take long, but together they help you stay connected and visible.

I have pulled together a list of simple marketing actions you can do in 30 minutes or less. Do just a couple and you're flying!

👉 https://bit.ly/3N4tzBS

14/01/2026

PR works best when it is not working alone.

Press coverage, social content, blogs and partnerships all telling the same story give people more chances to notice you, trust you and take action.

Integrated PR is about connection, not noise. I have broken down how to approach it in a simple and realistic way here: https://bit.ly/3YW9eBd