Blue Lizard Marketing

07/08/2025

If you’re running a small business or perhaps a small charity, chances are your to-do list is never-ending. Between juggling operations, managing people, serving customers or beneficiaries, and making sure the lights stay on, marketing can easily fall to the bottom of the list.

🕰 Here's 5 marketing actions you can take in 30 minutes or less!

If you’re running a small business or perhaps a small charity, chances are your to-do list is never-ending. Between juggling operations, managing people, serving customers or beneficiaries, and making sure the lights stay on, marketing can easily fall to the bottom of the list.

25/06/2025

As we reach the midpoint of , I want to give a shout out to a small, but mighty charity making a big difference in Newmarket – the Newmarket Charitable Foundation.

I've had the pleasure of working with the charity for the past couple of years, and their impact has been nothing short of amazing.

From spearheading the much-loved Newmarket Cinema – now a firm favourite with many local residents – to supporting young people through an annual Careers Expo and Careers Festival, where students connect with local businesses and explore the world of work firsthand.

And there’s more to come. 2025 will see even more exciting projects take shape, all aimed at supporting our community and making Newmarket an even better place to live, work and grow.

Small charity. Big impact. 💛

Find out more: https://newmarketcharity.org/

18/06/2025

If your marketing feels like you’re constantly reacting instead of leading, you’re not alone.

Many small business owners juggle multiple roles, and marketing easily becomes an afterthought.

But a simple, clear marketing plan – even just one page – can help you focus your time, budget and energy where it matters most.

In our latest blog, we walk through the basics of building a practical marketing plan, show you what to measure to track progress, and offer you a free downloadable template to get started.

https://www.bluelizardmarketing.com/post/marketing-that-works-start-with-a-plan-track-with-purpose

If your marketing feels like you’re constantly reacting instead of leading, you’re not alone. Many small business owners juggle multiple roles, and marketing easily becomes an afterthought. But a simple, clear marketing plan – even just one page – can help you focus your time, budget and ene...

27/05/2025

Why are freelancers a smart move for small businesses? Check out my latest blog to understand the benefits of using freelancers for your marketing and PR.

🔗 https://bit.ly/43ismfX

Flexible, cost-effective, and high impact support for growing businesses.

Freelancers - The smart way for small and growing businesses to scale marketing and PR – without the overheads

25/10/2024

In today's competitive landscape, maintaining strong relationships with your existing customers is more important than ever. Focusing on the customer journey and creating ongoing engagement can unlock opportunities for increased loyalty, repeat business, and referrals. In this blog, we'll explore strategies to fine-tune your customer journey and foster long-term relationships.

Learn how to improve your customer journey and boost retention rates with these practical strategies. Discover actionable steps for engaging

01/05/2024

The rain will stop and the summer heat will start rolling in soon (we hope!) and so will your opportunities to make your e-commerce business shine.

With the right strategies, you can make your brand the go-to website for shoppers seeking products that capture the essence of the summer season.

As we all hope the rain will stop and the summer heat will start rolling in shortly, so will your opportunities to make your e-commerce busi

05/04/2024

A really useful article for those of us who freelancer and/or work from home on an employed basis.

From the The Homeworker

There are work from home expenses you can claim to help cover your costs when you self-employed and work remotely from home as an employee.

16/03/2024

Establishing a distinctive brand identity is paramount in the bustling business world, especially for small and growing enterprises. It's not just about creating a logo; it's about crafting a narrative or story that resonates with your audience, fosters their trust, and ultimately drives loyalty.

Probably heard all that before, but how do you go about it?

Read our latest blog for some top tips >> https://bit.ly/3Vn5Yys

Small Business Trends SmallBusiness.co.uk PeoplePerHour

Establishing a distinctive brand identity is paramount in the bustling business world, especially for small and growing enterprises. It's not just about creating a logo; it's about crafting a narrative or story that resonates with your audience, fosters their trust, and ultimately drives loyalty. To...

15/02/2024

Growing your email subscriber list in an ethical, GDPR-compliant way remains a mystery to some!

😱 We know we cannot whizz through our inbox and b**g everyone who has ever contacted us onto our mailing list.

📝 But, what can a small business owner do to help grow their list? We discuss.......

Growing your email subscriber list in an ethical, GDPR-compliant way remains a mystery to some. We know we cannot whizz through our inbox and b**g everyone who has ever contacted us onto our mailing list, but what can a small business owner do to help grow their list? Here are some quick tips.. Star...

14/02/2024

If you are a freelancer or looking to hire a freelancer and not sure of the 2024 rates or pay, check out this recent report from YonoJuno.

It shows some interesting moves across the different disciplines and experience levels.

Unlock insights with YunoJuno's Freelancer Rates Report 2024. Stay informed on industry trends and set competitive rates for success.

12/02/2024

Supporting growing businesses, I understand how overwhelming it can be to navigate the marketing world, especially for those new to the game.

One of most significant challenges is understanding the plethora of acronyms and terms thrown around in both traditional and digital marketing spheres.

That's why I've compiled this handy guide to help debunk some of the most common marketing jargon you might encounter.

Sort out your SEO from your PPC >>>

Debunking Marketing Jargon for 'new to marketing' businesses! As a marketing consultant for small and growing B2B businesses, I understand how overwhelming it can be to navigate the marketing world, especially for those new to the game. One of my 'new to marketing' clients' most significant challeng...

09/02/2024

If you are bamboozled by all the terms and acronyms surrounding , our quick guide could be the perfect solution!

Chatting with a couple of new small business owners recently made it very clear that digital marketing is not always as straightforward as we marketers think. We tend to think people know and understand what digital marketing and all the associated acronyms are all about. As a new small business own...