15/05/2025
In today’s world, most people expect to find whatever they need at the top of Google search results. If your website ranks at the top of the search engine results page (SERP), it’s much, much easier to attract new customers to your business. Creating a solid search engine optimization strategy is one of the most valuable investments you can make for your business.
Effective SEO strategies are generally split into two groups: on-page SEO and off-page SEO.
On-page SEO refers to SEO factors and techniques focused on optimizing aspects of your website that are under your control.
Off-page SEO refers to SEO factors and strategies focused on promoting your site or brand around the web.
Essentially, on-page SEO is about building a website that appeals to users and, therefore, search engines while off-page SEO is about getting exposure for a website while building trust and authority for your content.
