Social Media with Jodie

05/12/2025

What to expect from your socials this December 🎄

If you notice a drop in views, likes or engagement over Christmas, don’t panic… this is completely normal and happens every single year.

Here’s why:

✨ Everyone’s busy living real life – Shopping, parties, school holidays, family time… people are scrolling way less.
✨ Spending habits change – Audiences shift into “gift mode” rather than “service-booking mode”.
✨ Algorithms get quieter – With less overall activity, reach naturally dips across most platforms.
✨ Businesses often pause posting – Which changes how content is distributed during this period.

💡 What this means for you:
A festive dip in engagement is not a reflection of your content quality, your business, or your growth. It’s simply seasonal behaviour.

📈 The good news?
January is usually when things bounce back strongly. People reset, refocus and start looking for services again.

✅ What you should do instead:
• Stay consistent (even lightly, use scheduling so you can have some time away)
• Keep content relaxed and festive
• Focus on visibility over vanity numbers
• Use this time to plan for January

If your numbers wobble a bit in December… that’s not failure, that’s just Christmas doing its thing 🎅

24/11/2025

Why are you still putting useless info in your captions?! 😅

Email addresses, phone numbers, website links… they don’t work! Instagram doesn’t do clickable links in captions, so all that effort? Wasted.

👉 Use your story links instead that’s where people can actually click them!
And while you’re at it, make sure your bio and contact info are up to date, that’s where your followers will go when they want to reach you.

Keep it simple, keep it clickable 💻

18/11/2025

I know text posts are quick, easy, and feel “safe.” But the truth is… social media is built for connection, not just quotes on a background.

If all your content looks the same, your audience will scroll right past. They want to see you - your work, your voice, your vibe.

Here’s the fix 👇
🎥 Add short, simple Reels (even a 5-second clip of what you’re doing)
📸 Post real photos - your face, your workspace, your products
💬 Use Stories to chat, poll, or ask questions

You don’t need fancy equipment or perfect lighting just a bit of you.
That’s what makes people stop scrolling, not copying and pasting ChatGPT into Canva!

15/11/2025

If posting more was the answer, everyone would be viral by now.

The problem isn’t how much you post it’s what you’re posting and why.

You can post 10 times a week, but if your content doesn’t connect, teach, or show your personality, it won’t do a thing.

Here’s what to do instead 👇
✨ Post with purpose - every post should entertain, educate, or build trust.
✨ Be consistent - 3–4 good posts a week beats 10 rushed ones or posting for the sake of it
✨ Engage - reply to comments, chat in stories, build actual connections.

Growth doesn’t come from more posts.
It comes from more meaningful ones. 💛

13/11/2025

You don’t need to post every day to grow.

Let’s be real here, posting daily isn’t sustainable for most of us (and it doesn’t guarantee growth anyway!). What actually matters is consistency, not constant content.

Try this instead 👇
✨ Post 3–4 times a week - make them good, valuable, and you.
✨ Show up on stories daily - even quick snippets of your day count.
✨ Talk to your followers like real people, not numbers.

You’ll grow faster by being consistent, intentional, and genuine not by burning out trying to post 24/7 or quite frankly posting for the sake of it!

Your audience doesn’t need more of you.
They just need you to keep showing up. 💛

11/11/2025

Algorithms come and go, trends shift every week…

But your job on social media is the same as it’s always been to connect and to stay human.

If you focus on that, you’ll always be ahead of the game no matter what the next update brings.

This is your sign to not post ALL ChatGPT posts, ALL sales posts and posting for the sake of it ….

08/11/2025

Stock photos vs real photos which one actually works better? 👀

Look, we all love a clean, crisp stock image. They’re easy, quick, and look tidy on your grid.
But here’s the truth…

✨ Real photos will always connect more. ✨

Your audience wants to see you, your team, your workspace, your coffee cup chaos, your actual vibe not a random model holding a mop or typing on a laptop that isn’t yours or a model having beauty treatments …. It’s not relatable.

Stock = polished, but distant.
Real = relatable, memorable, and trust-building.

So next time you go to grab a stock image, take a quick snap of the real moment instead, even if it’s not perfect.

That’s the stuff that gets people to stop scrolling, connecting and making the decision to reach out to you because they felt seen and heard!

06/11/2025

You don’t need to rush.
You don’t need to keep up.
You just need to keep going.
Because real growth, the kind that lasts, takes time. 📈

04/11/2025

The fancy ones flop sometimes no matter how long you work on them!

The quick, chatty ones win every time 😂

Keep it simple. Keep it you.

Don’t overthink it!

03/11/2025

The Rollercoaster of running a Business 📈 📉

Running a business isn’t all smooth sailing, sometimes it feels more like a full-on rollercoaster 🎢

Clients come and go, and that can sting at first. But truth is… sometimes it’s for the best. The ones who always paid late, or never sent over content on time? Letting that stress go makes space for the right people to come in 🙌 but sometimes you have to put your compassionate head on, and that’s okay too! You are a human being at the end of the day too

I’ve learned to step back and remind myself control the controllables.
You can’t change how others work, communicate, or prioritise.

Not everyone is you.
Not everyone thinks like you.
Not everyone acts like you.

And that’s exactly why you’re magic, don’t forget it 💫

01/11/2025

My latest releases are out today! 📚

Are you ready for a feel good, light hearted small town romance 📚 it’s time to head off to Oakville Falls…..

Book 1 in the Oakville Trilogy:
Whispers of Oakville Falls
https://amzn.eu/d/aJYPjr9

Book 2 in the Oakville Trilogy:
Hearts Along The River
https://amzn.eu/d/5EEYzon

Book 3 in the Oakville Trilogy:
Promises of Oakville Falls
https://amzn.eu/d/5nTDmBs