Social Media with Jodie

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Social Media with Jodie

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🍃 Social Media Management
🍃 DIY Socials
🍃 Website Updates & Content Writing
🍃 Content Shoots
🍃 CV Writing
Helping businesses show up online without the overwhelm
📍 Vale of Glamorgan

11/09/2026

You say a social media manager is too expensive…

But have you worked out what doing it yourself is actually costing you?

Your time has value too.

Think about the hours you spend:

• Wondering what to post
• Creating graphics
• Writing and rewriting captions
• Editing videos
• Scheduling content
• Keeping your pages updated
• Trying to understand what’s actually working

And that’s before you’ve done the job you actually started your business to do. 😅

Hiring a social media manager isn’t right for every business, and I’ll never pretend it is.

But if your socials are constantly being pushed to the bottom of your list or they’re taking hours away from running your business outsourcing starts to look very different.

You’re not just paying for posts.

You’re paying to take an entire job off your plate.

10/09/2026

Savage… but tell me I’m wrong. 😂

You’ll see the same people liking, commenting and sharing posts from celebrities and huge brands they’ve never met…

Meanwhile, your business post? ⛔️

And here’s the thing engagement really does help small businesses.

A like takes seconds.

A comment helps start a conversation.

A share puts that business in front of someone new.

A recommendation could actually bring them a customer.

But don’t let a lack of support from people you know stop you.

Your friends and family aren’t necessarily your target audience.

Keep showing up.

Keep building your community.

Keep creating for the people who actually need what you offer.

Because ultimately, you don’t need everyone you know cheering from the sidelines.

You need the right customers paying attention.

09/09/2026

Turns out, working in marketing for 9 years does NOT make you immune to a flop. 😂

I have overthought captions that absolutely did not require that level of thought.

Moved things around Canva by 2mm, moved them back again… and decided they looked better where they started.

Created posts I was convinced were going to be AMAZING.

The internet: 👍 4 likes.

Lovely. Thanks everyone. 😂

I’ve compared myself to other businesses.

Replied to messages when I should have been switched off.

Been too soft with boundaries.

Said yes when my brain was screaming JODIE, SAY NO.

And I’ve definitely had moments where I’ve stared at my laptop thinking…

Do I actually know what I’m doing?

Thankfully, the answer is usually yes. 😂

Running a business is basically a continuous cycle of trying things, learning things, changing things and occasionally wondering why on earth you chose that font.

I don’t get everything right.

My content doesn’t always perform brilliantly.

And some days my creativity simply clocks out before I do.

But I learn, I adapt and I carry on.

Preferably with a cup of tea. ☕️

08/09/2026

If your content is aimed at everyone, who is it actually speaking to?

Before you create your next post, think about the customer you genuinely want to attract.

• What do they need?
• What problems are they trying to solve?
• What questions are they asking?
• What would make them trust your business?
• Why should they choose you?

Then create your content around them.

Being more specific might mean your post doesn’t appeal to as many people and that’s absolutely fine.

You don’t need thousands of random people paying attention.

You need the right people recognising your business, trusting what you do and eventually becoming customers.

Stop marketing to everyone. Start speaking to your people.

07/09/2026

Thinking about hiring a Social Media Manager? Read this first. 👀

Social media management works best when you understand what you’re actually outsourcing and what your SMM needs from you.

Organic social media marketing for your small business takes time. You’re building visibility, recognition and trust with potential customers, not pressing a magic “get more sales” button.

And we need your input too.

The more photos, videos, business updates and useful information you send, the more authentic social media content we can create around your actual business.

Then don’t judge everything by likes.

Track your enquiries. Website visits. Bookings. Calls. Recommendations.

And start asking new customers:

“Where did you hear about us?”

You might discover your social media is doing far more than that little ❤️ count suggests.

Good social media management is a collaboration.

Give it time. Communicate. Give us the content. And let us do our job. 👌

05/09/2026

One of the biggest things I’ve learnt from running my own business?

You’re allowed to have boundaries.

I used to feel guilty for not replying straight away, taking time off, saying no to work or simply deciding something could wait until tomorrow.

Not anymore. 😂

I’ve realised I can:

• Work hard without being available 24/7
• Care about my clients without dropping everything instantly
• Take holidays without feeling guilty
• Prioritise time with my family
• Say no to clients or opportunities that aren’t the right fit
• Close the laptop when my brain has quite clearly clocked out

There will always be something else you could be doing when you run a business.

But there’s no prize for being the busiest or most exhausted person in the room.

I want a successful business, absolutely. I just want a life outside of it too.

04/09/2026

I talk a lot about social media and business on here, but here’s something I don’t talk about enough…

I don’t always get it right. 😂

I’ve overthought decisions that really didn’t deserve that much brain space.

I’ve launched ideas I was SO sure would work… and they didn’t.

I’ve taken on clients who weren’t the right fit.

I’ve said yes when I really wanted to say no.

And I’ve definitely been too soft with boundaries and late payments.

But that’s the reality of running your own business.

You learn. You change things. You put better boundaries in place. You stop doing what isn’t working and do more of what is.

You don’t need to have everything figured out to run a successful business.

Sometimes figuring it out along the way IS the business. ❤️

03/09/2026

A little reminder that there’s an actual person behind Social Media with Jodie. 👋

I’m not an agency and I don’t want to become one.

I’ve worked across operations, marketing, brand management and customer experience, I run my own businesses, I’m a yoga teacher and an author… and all of those experiences influence the way I work today.

I’m a planner, an organiser and a creative and I genuinely love getting to know the businesses I manage.

But I also won’t work with just anyone.

I don’t believe in taking on more clients simply for the sake of saying I’m busier or making the business bigger.

The fit needs to be right.

• You need to trust me to do the job you’ve hired me for
• I need to believe I can genuinely add value to your business
• Communication needs to work both ways
• Our expectations and ways of working need to align

That’s why I have discovery calls before taking on new social media management clients.

And as for the future?

I don’t have dreams of building a huge agency or employing a team of social media managers.

It’s me for the long haul.

When you work with Social Media with Jodie, you work with me, Jodie.

I learn your business, create your content and manage your social media and that personal service is exactly how I want it to stay.

02/09/2026

Going viral sounds great… but is it actually your business goal?

A post reaching 100,000 people means very little if they’re not the people who are likely to buy from you.

Instead of constantly chasing viral content, focus on:

• Reaching your target audience
• Creating useful, relevant content
• Building trust and recognition
• Staying consistently visible
• Turning attention into enquiries and customers

Organic social media isn’t about winning the views competition.

It’s about making sure the right people see your business often enough to remember and trust you.

If something goes viral along the way? Brilliant.

But don’t build your entire social media strategy around trying to make it happen.

Your business needs customers, not 15 minutes of internet fame.

01/09/2026

My version of success has never been about building the biggest business. ❤️

When I started working for myself, I knew what I wanted from it.

Of course I wanted to earn a good living, work with great clients and build something I could be proud of.

But I also wanted time.

Time with my family.
Time to look after myself.
Time to go for a walk in the middle of the day if I want to.
Time to switch off without feeling guilty.
Time for the things that matter outside of work.

I don’t dream of building an agency or managing a huge team.

I actually really like that it’s just me. 😂

I’m ambitious. I want my business to do well. I want to keep learning, improving and doing work I’m proud to put my name to.

But I don’t measure success by how many hours I’ve worked or how exhausted I am at the end of the week.

I’ve always wanted my business to support the life I want to live not become my whole life.

And if I can earn a living doing something I genuinely enjoy while still having time for the people and things I love?

That’s success to me. ❤️

Address

Cardiff

Website

https://www.socialmediawithjodie.com/, https://linktr.ee/socialmediawithjodie

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