Social Soda

Social Soda We're a social media marketing agency in Cumbria. We're a social media marketing agency based in Carlisle, Cumbria.

We help organisations & teams manage their social media platforms when they don't have the time or knowledge so they can go back to growing their business. We help organisations & teams manage their social media platforms when they don't have the time or knowledge so they can go back to growing their business and doing what they do best. We're experts in social strategy, social media content, grap

hic design, engagement, social media listening, training and social media advertising. We work with clients including Sally's Cottages, Travel Chapter UK, Booths, Lakes Ice Cream and Auction House.

Your weekly social media updates have just dropped 🫳🎤
22/08/2025

Your weekly social media updates have just dropped 🫳🎤

Hello, August 👋Fresh month, fresh content ideas 🔥
01/08/2025

Hello, August 👋
Fresh month, fresh content ideas 🔥

What’s your go-to content format right now — Reels, carousels or stories? 📱
29/07/2025

What’s your go-to content format right now — Reels, carousels or stories? 📱

There’s a lot happening in the world of socials — but don’t worry, our weekly updates are here to keep you in the loop! ...
25/07/2025

There’s a lot happening in the world of socials — but don’t worry, our weekly updates are here to keep you in the loop! 🌍🤓

Last week, we had the pleasure of welcoming Emmie to Social Soda for a day of work experience! ✨She jumped right into th...
14/07/2025

Last week, we had the pleasure of welcoming Emmie to Social Soda for a day of work experience! ✨

She jumped right into the world of marketing, helping us brainstorm fresh content ideas and even designing some of the graphics to go with them!

It was such a joy having her with us, and we’re wishing her all the best in her future adventures!

✍️ Struggling with what to say in your captions?Let’s break it down! A great caption has 3 key ingredients:✨ A hook to s...
10/07/2025

✍️ Struggling with what to say in your captions?
Let’s break it down! A great caption has 3 key ingredients:
✨ A hook to stop the scroll
✨ A message that adds value
✨ A call-to-action that drives engagement

Whether you’re aiming for fun, informative or heartfelt, your tone should match your brand and your audience.

💡 One post. Five ways. Endless value.If you’re pouring time into content, make it work harder for you. Here’s how to str...
07/07/2025

💡 One post. Five ways. Endless value.
If you’re pouring time into content, make it work harder for you. Here’s how to stretch one great idea across multiple formats:

1. Turn a blog into a carousel
2. Pull a quote for a graphic
3. Film a quick Reel summarising the key point
4. Share a behind-the-scenes of the creation process
5. Ask your audience a related question in Stories

Need help building a content system that saves time and delivers results? We’re here for it.

We hear it all the time: “We just want to go viral!” But here’s the truth:😵‍💫 Viral content is unpredictable🚫 It doesn’t...
04/07/2025

We hear it all the time: “We just want to go viral!” But here’s the truth:
😵‍💫 Viral content is unpredictable
🚫 It doesn’t always convert
♻️ And it’s not a sustainable strategy

Instead, focus on building consistent, valuable content that speaks to your audience. That’s what grows trust and results 📈

Need help building a strategy that actually works? Let’s chat.

🔍 What Is Social Media Listening?Social media listening means tracking what your customers are saying about your brand, ...
04/07/2025

🔍 What Is Social Media Listening?

Social media listening means tracking what your customers are saying about your brand, industry and competitors in the spaces you aren't already in.

Customers on social media aren't just a demographic and by monitoring their interactions you can understand at a deeper level what they like and how they really feel to inform your future content and marketing.

This is something we are passionate about and it allows us to keep our clients ahead of their competitors and be far more relatable and relevant in our social media content 📲

Drop us a message here if you would like to find out more!

How do you measure success when it comes to social media?Likes?Comments?Followers?Metrics like this do have a role but t...
02/07/2025

How do you measure success when it comes to social media?

Likes?
Comments?
Followers?

Metrics like this do have a role but they aren't the true measure of success.

It's so easy now to endlessly scroll through content and give it a quick 'like' and this is particularly true for Reels or TikTok content. Latest stats show that in less than 2 seconds, you will decide whether you watch a short form video or not so the average watch through time of your video is a crucial metric. Someone who has watched at least 50% of your video is far more engaged than someone who has simply scrolled and tapped 'like'.

We need to look at reporting on social media in a different and modern way.

What matters now is what VALUE your social media content is bringing to your audience.

Are they SHARING your posts? Are they SAVING your content? These are powerful interactions that show what you have communicated has a huge value and has resonated with your audience.

If they are commenting, what are they saying and is it positive or negative? Are we replying to them in a meaningful way to build relationships rather than just talking at them? Sentiment is a vital metric so we know how our audiences feel about our brand.

So, the next time you review your social media performance, go deeper and ask yourself: Is my content truly connecting with my audience?

If you'd like to us to audit your social media analytics to see what's really working (and what’s not), we're here to help. Just send us a message 📩

The social media sphere has been manic this month!So here's our latest rundown on what's happening in the world of digit...
28/06/2025

The social media sphere has been manic this month!
So here's our latest rundown on what's happening in the world of digital marketing 📝

Myth: You need to post on every single social media platform to succeed.Fact: Quality beats quantity every time. It’s be...
26/06/2025

Myth: You need to post on every single social media platform to succeed.

Fact: Quality beats quantity every time. It’s better to excel on 2-3 platforms where your audience hangs out than to spread yourself thin across all of them! Focus your energy where it counts.

Struggling to find the right platforms for your business? We’re here to help! Drop us a message and let's craft a strategy that works for YOU 💻✨

Address

34 Spencer Street
Carlisle
CA11BA

Telephone

+447879611587

Website

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