16/06/2026
Let’s look at what is REALLY going on in the world of Social Media, and what your followers want from their best-loved brands! 🫶🏻✨
You may have noticed the UK social media landscape is moving away from “attention marketing” to “trust marketing”, with people wanting more authenticity and relatability.
The marketers who win big over the next few years will likely:
1. Optimise for social search.
2. Produce scalable short-form video.
3. Use Ai for research and insights rather than replacing humans.
4. Invest in communities and customer conversations.
5. Treat social as a revenue channel, not just branding.
Wanna chat more and share your thoughts about this? DM me!💌