
12/08/2025
Do you know which booking channels bring you the most valuable guests?
The truth is, all guests bring value in different ways. OTAs can help you reach new audiences and fill gaps fast, while direct bookings can grow loyalty, protect your profits, and give you more control.
Do you want to learn how to optimise your booking strategy?
Read our latest article to uncover the latest trends and how your strategy can keep up: https://www.supercontrol.co.uk/blog/ota-vs-direct-bookings-why-the-smartest-holiday-rentals-use-both/