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ZC Social Media

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23/12/2025

Merry Christmas from all of us at ZC Social Media 🎄

Thank you to our clients, suppliers, partners, Growth Academy members, and everyone who supports us here on social media.

We hope you enjoy a well-earned break, some time away from the screen, and a chance to recharge.

Here’s to a great year ahead.

24/11/2025

Instagram has changed again… and this time it affects your hashtags.

I had a feeling this shift was coming. More and more platforms have been reducing the amount of hashtags you can use, and it was only a matter of time before Instagram followed. TikTok now gives you five. LinkedIn have already said hashtags no longer help your posts get found. All of this points to the same thing… the words in your caption matter far more than a long list of hashtags underneath it.

Instagram is now putting more weight on the keywords in your caption, the text you put on screen, and the overall topic of your post. So if you want more people to see your content, focus less on squeezing in loads of hashtags and more on saying clearly what your post is actually about.

If this helped, follow me for more Instagram growth tips and save this for later 💜

18/11/2025

Last Chance!

In just 2 days, we’ll be meeting again at the Bridgewood Manor for another ZC Social Media Academy!

From updates and trends to real conversations and support, this is a space to grow, learn and connect.

📍 Thursday 20th November, 4–6pm
📌 Bridgewood Manor Hotel & Spa, Chatham

There’s still time to book your free place, but not for long! Don’t miss it.

🔗 Last spaces available here: https://f.mtr.cool/yfzmrqtptl

17/11/2025

What if you could start building a connection with someone on Instagram from the moment they hit ‘Follow’?

There’s now a way to send a message automatically when someone follows you, and while it’s not officially from Instagram, tools now make it possible to welcome new followers without sending a sales pitch.

It’s easy to get this wrong, but if you do it right, it’s a powerful way to make your new audience feel seen, supported, and encouraged to stick around.

One strategy we love:
📨 Send a short message that offers something useful, like a free guide, a helpful blog post, or a quick question that invites a reply. Something that adds value straight away and keeps the conversation going.

The key is keeping it personal, simple, and relevant to why they followed you in the first place.

In our latest blog, we break down how this works, three ways to use it effectively, and how to avoid coming across as pushy or spammy.

🔗 Read more here: https://zcsocialmedia.com/instagram-automatic-dm-new-followers/

11/11/2025

Community isn’t just a “nice to have”. It’s the heart of everything.

I’m often asked how we bring over 400 people together at ZC LIVE.

Yes, we’re a social media agency, so we understand how to reach the right audience and speak to the challenges they’re facing.

We create content, sessions and conversations that genuinely help people progress.

When people feel supported, they show up.

But the real reason?

Community.

Over sixteen years, I’ve been lucky to bring together people who stay connected, who talk about us, who introduce new faces, and who show up for each other.

They bring the energy in the room, the conversations that continue long after the event closes, and the feeling that everyone is welcome.

It’s the community that has shaped ZC LIVE into what it is today.

The same is true for the Growth Academy.

Five and a half years of people learning together, sharing what they know, and encouraging one another.

Watching this grow has been amazing and reminds me why I do what I do.

Community gives depth.

It brings people together who might never have crossed paths.

It turns events into experiences. It turns learning into progress.

So here’s my reminder to pause and appreciate the people around you.

If you run a business, how are you bringing your community together? How are you nurturing it so it continues to grow?

To everyone who has been part of ours, thank you.

You make everything worthwhile 💜

To your successes, Zoe

23/10/2025

It’s all about Reels with

First talk with Zoe Cairns, Social Media Consultant on how to get the best out of your organic reels!

23/10/2025

Excited for ZC Live today!

We look forward to welcoming you at Strood Academy, Carnation Road, for Kent’s Biggest Social Media Event!

22/10/2025

It’s setup day for ZC LIVE, and we’re almost there!

It’s been amazing working behind the scenes to bring everything together for our 9th ZC LIVE.

Tomorrow we’ll be joined by an amazing line-up of speakers from TikTok, Canva, and more, ready to share their insights and inspiration.

I’m looking forward to seeing everyone tomorrow for a brilliant day of learning, networking, and social media updates!

Not got your ticket yet? You can get it here: http://www.zclive.co.uk

13/10/2025

Instagram is testing a brand-new menu bar layout putting more focus on Reels and DMs.

Here’s what’s changing (if you’re part of the test):

You might see new dedicated tabs for Reels and DMs

The Search and Reels buttons have swapped places

The Create Post button has been replaced with DMs

You can also now swipe between tabs for quicker navigation

(Head of Instagram) shared that this test is optional for now, but it reflects where the platform is heading focusing more on short-form video and messaging.

If you’re offered the option to try the new layout, it could be worth exploring to get familiar with the direction Instagram’s moving.

Follow me for the latest Instagram updates and growth tips and save this post to stay ahead of the changes.

10/10/2025

A big thank you to Joanne and the team at , our campaign sponsor for ZC LIVE 2025!

We’re so grateful for your support and for taking our Rocky Road Digilicious campaign to Ladies Who Latte Medway this week 🍫

Thank you to the lovely .smart_sassy_strong for welcoming us and letting us share ZC LIVE with your amazing group of women in business 💜

And a huge congratulations to Chad Mackenzie and on winning our Golden VIP Tickets! We can’t wait to see you both on the 23rd October 🎉

🎟️ Haven’t got your ticket yet? see link in bio 📝
and grab your free spot before they go!

Address

Unit 9B Magazine, Ordnance Yard
Chatham
ME24UY

Telephone

+443301025535

Website

http://www.zcsocialmedia.com/, https://zcsocialmedia.com/30daycontentcalendar/

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