Ask Zoe Socials / Social Media Specialist

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Ask Zoe Socials / Social Media Specialist

Supporting small business with visibility and driving results on Facebook and Instagram. I hang out more on Instagram.
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15/12/2025

How relatable is this right now?

Just over a week to go… then it’s Baileys in one hand, chocolate tin in the other, amazed that you survived work demands, Christmas shopping, family chaos, and still found the energy for a bit of Christmas spirit.

To all you business owners, you’ve got this ☺️

10/12/2025

I’m using this new Instagram update, and you should too.

For busy business owners, it’s a brilliant way to stay visible on the days you’re too busy or your brain has completely shut down.

Instagram now lets you share other people’s Stories straight to your own (about time!). Inside the carousel, I’ve shared why it’s helpful and the moments I’d actually use it.

It’s such a simple little feature, but honestly… really useful when you’re stretched.

Save this for later and follow for more Instagram insights 💛

08/12/2025

How is it only the 8th of December?
If you’re a business owner, it probably feels like you’ve worked the whole month of December already.

December is busy enough without social media marketing adding extra pressure, so I’ve made something to help.

A Social Media Content Survival Guide to keep things simple, sustainable, and leave you with enough energy to actually enjoy the festive bits too. 🎄

Check out the carousel, and if you want the full version of this guide, comment ‘GUIDE’ and I’ll DM it over to you.

04/12/2025

Still creating content to impress the algorithm? This one’s for you.

You’ve probably spent months (maybe years) trying to get the algorithm to notice you, now you weren’t doing anything “wrong.”

When you constantly see social media tips telling you to hack or beat the algorithm, of course, you think that’s what matters in your content strategy.

But you’re not here to please a machine.
You’re here to connect and be seen by real people, which means your energy has been going into the wrong place.

The algorithm doesn’t buy from you - people do.

This carousel breaks down exactly how to shift from “algorithm-first” to audience-first content, because that’s where clarity, connection, and real engagement actually come from on Instagram.

Swipe through and start making social media marketing feel easier (and work better). 💛

Has this made you rethink how you’ll approach your next Instagram post?

02/12/2025

A super easy Reel you can create right now to help you sell without feeling salesy (and show your fun side too 😉).

December is a lot for busy business owners; juggling work, life, Christmas chaos, and still trying to stay consistent with intentional content.

I’m here to make it a little easier with real, honest social media advice.

Use the audio: 🎵 All I Want For Christmas Is… (remember to save it!)
Film yourself jumping in with your Christmas hat on, or create your own version that feels more you, and point in three different places.

Then, in Edits, add your 3 text prompts (your products, services, or festive offers) above where you’re pointing, and time them with the music.

And if you’re stuck for what to put in those 3 text spots, here are two ready-made sets you can copy 👇

For PRODUCT-BASED businesses

Text 1: A Christmas gift they’ll actually use
Text 2: Your product goes here
Text 3: Order details in the caption

For SERVICE-BASED businesses

Text 1: The perfect gift of support this Christmas
Text 2: Your service goes here
Text 3: How to book is in the caption

✨ If you recreate this Reel, tag me - I want to see and support you!

👉 Follow for easy, honest social media tips.

01/12/2025

Go on, STEAL these 20 Christmas content ideas ✨
You’ll want to SAVE this post!

December is super busy - work deadlines, Christmas chaos, family life, the mad dash for last-minute presents… and absolutely zero headspace to think of new content ideas.

So I’ve made it easier for you.

Ideas 1–15 are in the carousel - and here are 16–20:

16 - Why you love supporting local
Share why it matters, thank your customers, and shout out 3 local businesses you love.

17 - A funny festive BTS moment
Something real, light, and relatable from your December madness.

18 - A quick poll or survey
Keep it fun: “Have you finished your Christmas shopping yet?”

19 - A seasonal post
Promote a December-only offer, bundle, or last-minute festive buy.

20 - A customer appreciation moment
Thank the people who’ve supported you this year and share a highlight.

Which one are you trying first? Let me know in a comment or tag me in the post, and I will comment.

27/11/2025

Is your Instagram reach tanking right now?

Yep… same. I’m seeing it on my account and across my clients. Before you think “what’s the point?” and bin your content plan for December - pause.
It’s not you. It’s the season.

We’re in that wild December swirl where Instagram becomes a full-on content tsunami:

- Christmas is around the corner → everyone’s posting more
- Ad spend is sky-high → organic reach gets pushed down
- Black Friday is still in full swing → the feed is overflowing

So if your posts are flopping?
Totally normal.

But here’s why you still need to keep posting, even when it feels pointless:

✨ Visibility compounds
People might not see everything now, but consistency pays off in January.

✨ You stay top-of-mind
Your audience is still shopping, planning 2026, and making decisions.

✨ The algorithm watches your behaviour too
If you disappear now, it takes longer to bounce back.

✨ You’re building trust, not chasing vanity metrics
People remember who kept showing up during the chaos.

And honestly? The pattern is the same every single year:

- December = low reach
- Engagement dips because everyone’s busy
- January = everything picks up again

So keep to your social media plan and stay consistent, even if the numbers look a bit sad.
Your content is fine… the Instagram feed is just LOUD right now.

Oh, and keep an eye out, I’ve got a post coming next week that’ll make December content so much easier for you.

25/11/2025

Your social media marketing isn’t doing your business justice (and you know it).

You’ve got happy clients, glowing reviews, and a business you’re proud of…
But when it comes to showing it off online? Total mental block.

Sound familiar?

Instead of confidently posting, you’re:

👉 Staring at a blank screen
👉 Feeling frustrated with content creation
👉 Losing valuable time you could be spending on your business, or with your family

You don’t have to keep guessing or battling through it alone.

That’s exactly what my Done With You Content Planning Session is designed for.

In just 90 minutes, we’ll:

✨ Map out 15 customised content ideas tailored to your audience
✨ Structure each post so it grabs attention and builds engagement
✨ Plan visuals that elevate your brand
✨ Show you how to repurpose content so you never feel stuck again

That’s a full month of content sorted in under two hours.

Investment: £187

If you want to start January 2026 with clarity, confidence, and a plan you can actually stick to… now’s the time to book.

I have just 3 January slots available.

DM me to secure yours.

24/11/2025

These tweaks are too important to overlook.
When you’re running a business, it’s so easy to fall into the “post and hope for the best” cycle.

But then the growth isn’t there, the engagement is flat, and sales feel… non-existent. It’s frustrating, and completely understandable.

That’s exactly why these tiny social media content tweaks matter.
They help people instantly get who you are, what you offer, and how you can help. And they make it easier for the algorithm to work with you, instead of guessing what you do, and sending your content to the wrong people, which will never interact.

Small changes. Big difference.
Smarter content that actually supports your business and makes social media feel a little less draining and a lot more purposeful.

Check out the carousel; these tweaks are too important to ignore.

Tell me below, which one will you try first, I’d love to know.

20/11/2025

It can make you feel 💩.

But when you’re convinced everyone else knows something you don’t, remember:

➡️ You don’t know their journey.

➡️ You don’t see the drafts, the failed posts, or the 47 takes before the one that “landed.”

➡️ And you don’t see the help they’ve had, most businesses aren’t doing this alone.

Social media marketing is overwhelming.
For most business owners, it’s a “nope, not today” task.
(And I’m an experienced social media manager - I still have those days 😅)

I’m here to make social media feel simpler, clearer, and more strategic, without the pressure or the BS.

Hit follow and you’ll get:

➡️ Clear, current, no-BS guidance

➡️ Tips that actually fit small businesses

➡️ Honest, jargon-free explanations

➡️ Strategies you can realistically stick to

➡️ Zero guilt, zero fluff, zero “post 3x a day” nonsense

Most business owners don’t struggle because they’re “bad at it.”
They struggle because they’re running a business, and the advice online ranges from helpful to outdated to straight-up rubbish.
Who has time to sort through that?

Have a binge through my content - it’s all here to help you feel more confident, more informed, and way less stressed with your social media. Oh, and don’t forget to FOLLOW

Address

Chippenham

Website

http://askzoesocials.co.uk/

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