Ask Zoe Socials / Social Media Specialist, Chippenham (2025)

03/09/2025

If you’re not testing, you’re not marketing your business.

Marketing is about figuring out what connects with your audience, and that means experimenting and watching the reactions.

You spend ages on a social media post and then wonder: “Is it perfect? Should I even post it?”
These are the questions holding you back.

Because you’ll never know what people want, need, or connect with if you don’t hit publish. And remember: value is different for everyone. Even if they didn’t engage, the lurkers could still be influenced.

Every single piece of content is a test.
Some posts will surprise you. Others will flop.
And that’s the point!

By posting consistently, you start learning:
⚡ What grabs attention
⚡ What they scroll past
⚡ What they’ll actually buy into

So stop asking “Is this good enough?”
Start asking “What will I learn from this?”

And here’s something important to remember
And if a valuable post flops?
It might just be timing , holidays, slow seasons, distractions. Repackage it. Try a Reel instead of a carousel. Switch the hook. Post it again.

The only way to lose at social media marketing and to your competitors is........
Not posting at all.

Has this shifted how you see your content?

Drop a 👍 in the comments - this post is my test too 😉

27/08/2025

If your social media marketing has been, well, a little on the quiet side, I get that.

For me, it’s been 6 weeks of a balancing act (aka refereeing my kids on repeat 🙃).

Between family holidays, day trips to get them off their devices, and trying to keep business ticking along, that pre-summer posting consistency just hasn’t happened.

And I know I’m not alone, it’s happened to you too.

With just a week or so before the kids go back, now’s the perfect time to prep for getting that consistency back - without overwhelm.

Here are 5 actions to make powering up your socials smoother:

1️⃣ Re-engage – Take 10 mins today, Friday and Monday to genuinely comment on your followers’ and industry peers’ posts (not just emojis!).

2️⃣ Plan your comeback content – Start with a fresh intro post: share a little about your summer and any exciting plans in your biz your ideal customer will care about.

3️⃣ Repurpose your best content – Dust off top-performing posts, refresh the hook/graphic, and re-share. Perfect for quick reminders of who you are and what you do.

4️⃣ Use Stories for ease – Behind-the-scenes, summer reflections, or “back-to-biz” snippets. Simple, unpolished, and perfect for reconnecting with your warmest audience.

5️⃣ Batch ideas and brainstorm ahead. Spend 20 mins jotting content ideas and mapping out next week’s posts.

👉 Think of it like paddle boarding - start steady, find your balance, then power up.

Consistency doesn’t mean posting daily. It means showing up regularly in a way you can sustain. 2 posts a week will maintain visibility. 3+ helps growth. Posting every day? That’s the fast-track to diluting your good social media content and burning out.

✨ Are you excited to get back into the working routine, or still clinging to those summer vibes?

19/08/2025

This needs to happen for your content to be seen by the right people?

If your posts aren’t leading to engagement, inquiries or sales chances are you’re not speaking directly to the right people. And if you’re trying to talk to everyone, you’re actually connecting with no one.

Your ideal client needs to see your content and think, “This is exactly what I need!”, but that only happens when you truly understand them.

Here’s how to make that happen:

👉 Call out their struggles – What’s frustrating them? What’s holding them back? If you pinpoint their challenges, they’ll feel seen and trust you more.

👉 Tap into their needs – What do they really want? More time? Less stress? More confidence? Show them how your offer moves them closer to that goal.

👉 Speak their language – If your message is too vague or technical, it won’t connect. Write like you’re having a conversation with them.

When you get clear on these things, your social media content stops feeling like just another post, and it becomes something your audience wants to engage with.

Has this made you think differently to how you write your social media captions?

Repost - to share this info, so more business owners know 😁

18/08/2025

The new Repost button is here, and it’s great for business owners.

What’s all the hype about?

Swipe through my carousel to discover how to use the repost button and why this feature is so valuable for businesses on Instagram.

💡 Pro tip: Focus on creating shareable content. When your posts are relatable, helpful , others will naturally want to repost them, increasing your reach.

Don’t have the repost feature yet? Don’t worry, you will soon.

REPOST this to help your other business owners now about Instagram’s latest update.

Address

Chippenham

Website

http://askzoesocials.co.uk/

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