Social Honeycomb

04/09/2025

September always feels like a fresh start, doesn’t it?

New school year, new routines, and often a new perspective at work too.

It’s the perfect moment to reset and rethink how you’re showing up on social media, especially with the run-up to Christmas just around the corner. (There, I said it!!)

And here’s me being honest...even we’ve stumbled.

Between platform changes, endless updates, and the general chaos of social media, our own channels have taken a back seat at times over the last month or so.

But that’s the beauty of a new season, we get to draw a line under it all and start fresh.

If you’re ready to do the same, come and join our Social Media Game Changers group. It’s where we share the latest updates, answer your questions, give you some accountability and help you build real engagement that lasts.

Drop us a DM!

03/09/2025

As many of you know, I’m always up for a slightly ridiculous challenge - whether it’s cycling a hundred miles or, in this case, doing a 24-hour relay swim. There’s a link if anyone would like to sponsor, and your support would mean the world.

https://www.justgiving.com/page/aqua-holics-anonymous-1?utm_campaign=lc_frp_share_transaction_transactional_--_page_launched_--_campaign&utm_content=79c700fe-54ed-49a6-91cd-e088e6d8db40&utm_medium=email&utm_source=postoffice&utm_term=1756722506748

Now, full disclosure: this is going to be a real test for me. I love swimming, but I absolutely hate touching things in the water—so night swims in a weedy lake are definitely pushing my comfort zone! This all started when a friend asked me if I’d be up for it just three months after my hip replacement. Since then, I’ve had a bit of a tumble down the stairs and ended up back on crutches, so training has been… let’s say a bit creative!

But hey, who needs legs to swim anyway, right? We’re heading into the challenge on the 20th of September, at Lake 32 Outdoor Centre, and we’re doing it to raise funds for a fantastic charity called Level Water, which provides swimming lessons to children in underprivileged areas.

Any support you can give would be amazing!

There’s a link if anyone would like to sponsor, and your support would mean the world.

https://www.justgiving.com/page/aqua-holics-anonymous-1?utm_campaign=lc_frp_share_transaction_transactional_--_page_launched_--_campaign&utm_content=79c700fe-54ed-49a6-91cd-e088e6d8db40&utm_medium=email&utm_source=postoffice&utm_term=1756722506748

02/09/2025

Women’s sport isn’t just winning on the pitch, track, and court — it’s winning online on social media too.

From the Lionesses selling out stadiums, F1 Academy drivers teaming up with Charlotte Tilbury, to record-breaking TV audiences for the Women’s Rugby World Cup… athletes and teams are showing the power of visibility.

Just look at the Ilona Maher effect if you don't believe us!

And the lesson for brands? It’s not just results on the pitch, court or track that matter — it’s the stories behind the clubs and players, the personalities, and the consistency that builds connection (and conversions 🏉 😂).

Now is the time to start building your presence on social media.

If your club or organisation is struggling to find its place, why not get in touch and find out how we can help.

It might be that you just need some help defining a content plan, which can be solved in a Power Hour or maybe you need to be kept accountable with our Social Media Game Changers mentoring group or perhaps you just want to outsource the whole thing as you just don't have time, in which case our Social Media Management packages could be just what you need.

Whatever your needs, get in touch to find out how we can help.

02/09/2025

Women’s sport isn’t just winning on the pitch, track, and court — it’s winning online on social media too.

From the selling out stadiums, drivers teaming up with , to record-breaking TV audiences for the Women’s … athletes and teams are showing the power of visibility.

Just look at the effect if you don’t believe us!

And the lesson for brands? It’s not just results on the pitch, court or track that matter, it’s the stories behind the clubs and players, the personalities, and the consistency that builds connection (and conversions 🏉 😂).

Now is the time to start building your presence on social media.

If your club or organisation is struggling to find its place, why not get in touch and find out how we can help?

It might be that you want some help defining a content plan, which can be solved in a Power Hour or maybe you need to be kept accountable with our Social Media Game Changers mentoring group or perhaps you just want to outsource the whole thing as you just don’t have time, in which case our Social Media Management packages could be just what you need.

Whatever your needs, get in touch to find out how we can help.

28/08/2025

3 Instagram updates every padel club should be incorporating into their social media strategy.

1️⃣ Reel Series = mini episodes
• Show off “Coaching Tips” in a series
• “Drill of the Week” link these together as a series

2️⃣ See where viewers drop off with retention and skip rate insights
• Test different openings (long rally vs. quick padel smash)
• Cut boring clips & keep the energy high

3️⃣ Screenshots = new engagement - a great addition in my opinion.
• Post timetables, tournaments, kit checklists that are easy to screenshot
• If members screenshot it it shows they are interested - capitalise on that.

Clubs that adapt fastest win on social. Which update will you try first?

26/08/2025

When it comes to asking AI to do something for you, you need to prime it.

Just like you would if you were asking a member of your team or a freelancer to do something for you.

But what should you tell it or ask it?

You should include:
➖ A clear ask for collaboration
➖ Who you are and what you do
➖ Information about your audience
➖ Your specific goal
➖The tone of voice you have and what you want to avoid

With these prompts, you can stop treating AI like Google and start treating it like a new team member who's brilliant but knows nothing about your business.

If you do, you will see much better results and start to get a better understanding of how to get the best from AI technology.

19/08/2025

Exciting times ahead for the Red Roses as they kick off their 'For The Girls' campaign.

A brilliant step forward for women’s sport, and we can’t wait to see how fans and new audiences embrace this competition!

Will you be watching on Friday?

Campaign link -

Ahead of the start of the Women's Rugby World Cup, the RFU have released a new video to celebrate and empower the next generation of female rugby players

18/08/2025

Here are 4 signs your social media strategy isn’t working, and our solutions.

Let’s be honest, if you’re posting into the void, juggling every platform, or winging it week to week… your strategy might need a little fine-tuning.

This post walks you through the key warning signs and what to do instead — because a smart strategy should make things simpler, not more stressful.

Need help with a strategy that actually supports your goals?

Book a 1-to-1 power hour session with Caroline and walk away with:

✔️ Audience clarity
✔️ Content pillars
✔️ A plan that works

DM “strategy” or hit the link in bio to book yours.

14/08/2025

I've been playing with an AI tool called Runway which enables you to take a picture and turn it into a video.

Some of the things it can do will blow your mind, but here is a reminder that you have to prompt it very accurately.

I uploaded a picture of myself, added the prompt, and it did the rest itself!

My prompt for this was "take this person and place them on a padel court and then have them moving about", definitely work in progress!

I think it is amazing how much it can do from so little, BUT my example just goes to show how specific you need to be when working with AI, otherwise the outcome may not be quite what you were expecting!

Are there any AI video or image tools that have impressed you?

13/08/2025

Out of content ideas? Well, we can help.

Have you ever thought of letting ChatGPT do the main bulk of the work? We’re sharing 7 ready-to-use prompts you can swipe today. Just watch the video and take notes!

We hope that these help?

If you would like some personal help why not grab your spot on the Social Media Game Changers, our exclusive September workshop for creators and business owners who want to show up with strategy, confidence, and discover a little ChatGPT magic.

12/08/2025

Such a lovely morning of chats, coffee and connection at the beautiful HYLL formerly Charingworth Manor

When you run your own business, networking isn’t just about handing out business cards. It’s about building real relationships, finding support, and learning from people who get it.

I always love meeting other small business owners in the Cotswolds, swapping ideas, sharing stories, and reminding each other we’re not doing this alone.

Thank you to Mette and The Cotswolds Huddle, part of Cotswolds Concierge for keeping me sane!

09/08/2025

Big News for Instagram Creators & Business Owners!

Since July 10th, 2025, your public Reels, posts, and carousels can start showing up on Google and other search engines, just like blog posts and image results.

This means people who don’t follow you can now find your content through a simple Google search, even if they aren't on social media.

Therefore, more visibility, more traffic, and more growth potential.

Swipe through the carousel to find out what this means for your social media strategy, and our suggestions for SEO must-haves.