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Social Honeycomb

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Social Honeycomb

Creating greater awareness of sports or health brands using Social Media.

Strategy Development | Advice & Consulting | Training | Social Media Management. 🏅Bringing women's sport and health to a wider audience🏏 Social Honeycomb is a leading social media strategy firm dedicated to helping businesses enhance their online presence and engagement. Our approach is built on the innovative Honeycomb Model, which identifies the seven key functional building blocks of social med

ia: Identity, Conversations, Sharing, Presence, Relationships, Reputation, and Groups. By leveraging this model, we provide tailored solutions that optimise content strategies, foster meaningful interactions, and drive brand growth across various social platforms. To find out more about how Caroline McShane and her team can transform your social media strategy and help you achieve your marketing goals send a direct message. .

10/11/2025

Exciting news!

I’m delighted to be speaking at the upcoming Cirencester Chamber of Commerce meeting on Wednesday 12th November at 6pm.

My session will focus on LinkedIn and how to make it work harder for your business, from optimising your profile and posts to attracting the right clients and creating content that builds genuine connections.

If you’ve ever wondered how to turn LinkedIn from “just another platform” into one that truly drives business growth, this one’s for you.

It’s also a brilliant opportunity to network with other Gloucestershire-based business owners, share experiences, and pick up new ideas to help your business thrive.

🎟️ Spaces are filling up quickly, so book your ticket now via the Cirencester Chamber of Commerce website, or via the link in the first comment

I’m really looking forward to seeing some familiar faces and meeting new ones later this week!

Gloucestershire Networking | Cotswold Networking | Chamber of Commerce | Business Networking | LinkedIn Training | Africa Travel

08/11/2025

Why do some Reels take off… and others barely get seen?

Here’s the secret nobody talks about enough.

It’s not just the sound, or the edit, or even the timing...It’s your captions.

Yep, those little words can make a massive difference.

Because here’s what really happens:

➡️ A strong hook gets people to stop scrolling.
➡️ Clear captions keep them watching (and understanding) to the very end.

✖️ No captions = missed connections.
✔️ With captions = more views, more engagement, and more people actually getting your message.

So next time you’re posting a Reel, don’t skip them.

They’re the difference between something you've seen once and something you've watched on repeat.

04/11/2025

Eight years ago, I accidentally started a business.

I was helping a few local businesses (and my own) use social media to reach more people, and I realised how much I loved it. Not the scrolling, but the connecting.

That’s how Social Honeycomb was born,

Fast forward to now…

🏡 I live in Cheltenham with my husband

👩‍👧‍👦 I’ve got two teens who no longer need me quite as much

🎾 I play padel, swim and cycle whenever I can

💪 I’ve had a hip replacement + pelvic floor rebuild (yep, very happy to chat about this topic as no one else does!)

💬 And I’m a huge advocate for women’s sport + women’s health

📣 I love social media for its ability to connect and grow businesses and relationships, not to broadcast "how amazing I want you all to think I am"

Most of my clients are in sport, health or wellbeing, but I also work with brilliant property, travel and local brands that care about the community and countryside we live in 🌳

For me, social media isn’t about filters or vanity metrics. It’s about connection, community, and creating genuine results for real businesses.

If that’s what you want, we’ll get on just fine 💛

03/11/2025

Social media can make it so easy to think everything has to look perfect, the flawless grid, the polished captions, the “put-together” version of ourselves.

But the truth? People don’t connect with perfection. They connect with the real stuff.

The ums, the pauses, the messy desk, the unfiltered moment, that’s the good stuff. That’s what makes people stop scrolling and think, “same.”

So next time you’re tempted to re-record or over-edit, remember: you don’t need a perfect feed to make an impact. You just need to show up as you.

01/11/2025

Ever posted something perfect, only to realise Instagram cropped half of it out?

Good news. You can adjust how your post sits on your grid.

This feature has been around since the start of this year, but because it's hidden away, it's easy to forget about.

Swipe through the carousel to find out how to do it!

A total lifesaver for social media managers trying to keep up with Instagram’s constantly changing grid sizes.

30/10/2025

November is packed with awareness days and mini moments you can use to spark conversation, share your expertise or simply show a little personality on your feed.

Here are a few to pop in your content plan:

📚 Nov 1 – National Authors Day. Perfect for shouting out your favourite books or creators who inspire you.

🤫 Nov 4 – Let’s Stop Shouting Day. A fun one for wellbeing or communication-based businesses, remind your audience to pause, breathe and listen.

🔥 Nov 5 – Guy Fawkes Night. Bonfire night vibes! Share a cosy autumnal post, safety tips, or some ‘spark’ for your content.

💆‍♀️ Nov 3–6 – International Stress Awareness Week. Ideal for health, wellbeing, and workplace content. Offer tips, tools, or a reminder to slow down.

🌿 Nov 3–9 – Global Prebiotics Week. If you’re in nutrition or wellness, this one’s for you. Talk gut health, balance, and all things body-positive.

🌺 Nov 11 – Remembrance Day. Take a quiet moment to honour and remember. A simple, heartfelt post can go a long way.

💙 Nov 10–14 – Anti-Bullying Week. Encourage kindness online and offline. Great for schools, teams, and wellbeing-led businesses to show support and awareness.

💛 Nov 13 – World Kindness Day. Always a winner, share acts of kindness, customer shoutouts, or a gratitude post.

🛍️ Nov 28 – Black Friday. If you’re running offers or promotions, plan ahead and make sure they align with your brand values (no panic posting the night before!).

Remember, you don’t need to post about all of them.

Pick the ones that genuinely align with your brand values or audience interests, and make them your own.

29/10/2025

Hands up if last Monday’s Canva crash sent you into a mild panic? 🙋‍♀️

With Snapchat, Duolingo and Canva all going down, it felt like a bit of a digital domino effect when AWS crashed.

And it really made me realise just how much I rely on Canva for everything…

When it stopped working, I suddenly felt like I’d lost all my content, and honestly, I wasn’t sure what my backup plan was.

It got me thinking… what’s your plan when your go-to tools crash?

Do you have another design platform, a stash of pre-made templates, or an old-school pen-and-paper setup?

Because let’s be honest, when you run a small business or manage social media, those few hours offline can feel like chaos!

Let’s share ideas so next time, we’re all a little more prepared. I will be saving all images to the cloud in future

27/10/2025

If you’re anything like me and get frustrated with the amount of time it can take to make Reels (without spending forever editing), this new Instagram update is going to be your new best friend!

The new collage feature lets you turn 5–20 of your favourite photos into a fun video instantly, right from Stories.

Just tap the save icon and post it as a Reel… done!

Don’t see the collage button yet? Don’t panic, it’s rolling out to everyone soon!

This feature is such a fun way to spice up your Stories and Reels, with minimal effort. Have you got it yet?

23/10/2025

Nothing makes me happier than hearing how our sessions help people feel confident and take action with their social media.

Whether it’s a power hour, one-to-one mentoring, or a masterclass for your team, the goal is always the same, which is to give you clarity, confidence, and ideas you can put into practice straight away.

Scroll through the Carousel to see what a few of our lovely clients had to say:

And if you’ve been thinking about getting some fresh eyes on your content or a confidence boost with your strategy, let’s chat.

22/10/2025

One of the best perks of working with Padel X Club is getting to put the new courts through their paces before they officially open.

Just over a week ago, I grabbed a padel buddy and headed over to PadelX.TodenhamBarn to check out the brand-new setup and it didn’t disappoint.

Set in a beautifully repurposed silage barn, it’s pure Cotswold countryside charm.

Sheep peering through the glass, a superb playing surface, and that perfect mix of fresh air with a roof overhead to keep you dry through the winter months. A club with a difference.

Big thanks to Adam & Ellie Padel X and Gemma for being such a brilliant padel crew!

15/10/2025

Ever wondered what goes on behind the scenes of building a small business?

I had such a great time being interviewed by at The Barn Theatre last week for her brilliant series Brains Behind the Business.

It was a real pleasure to share my story and talk all things Social Honeycomb — from social media strategy to how small businesses can show up online with confidence.

I always love any opportunity to connect with people who are just as passionate about supporting local creativity and community.

Thank you so much for having me, Virginia — I can’t wait to tune in!

13/10/2025

Instagram recently dropped a Topics update for Reels, and it could be a game-changer for your reach.

Viewers can now choose the topics they want to see (think fitness, food, travel, wellbeing…).

If your Reel doesn’t clearly fit a topic, it simply won’t get shown in that feed.

So for business accounts, this means:

✔️ Clarity is key: Make sure your content clearly sits in your niche.
✔️ Use topics strategically: Align your Reels with what your audience is actively searching for.
✔️ Stay consistent: The more your content fits under one or two key topics, the more Instagram knows where to place you.

This is all about helping the algorithm connect you with the right people, but only if you make it obvious what you do.

Want help making your content land in the right feeds? Let’s chat about how Social Honeycomb can sharpen your strategy.

Address

Cirencester

Opening Hours

Monday	8:30am - 5pm
Tuesday	8:30am - 5pm
Thursday	8:30am - 5pm
Friday	8:30am - 5pm

Website

http://www.socialhoneycomb.co.uk/

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