Social Honeycomb

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Social Honeycomb

Creating greater awareness of sports or health brands using Social Media.

Strategy Development | Advice & Consulting | Training | Social Media Management. 🏅Bringing women's sport and health to a wider audience🏏 Social Honeycomb is a leading social media strategy firm dedicated to helping businesses enhance their online presence and engagement. Our approach is built on the innovative Honeycomb Model, which identifies the seven key functional building blocks of social med

ia: Identity, Conversations, Sharing, Presence, Relationships, Reputation, and Groups. By leveraging this model, we provide tailored solutions that optimise content strategies, foster meaningful interactions, and drive brand growth across various social platforms. To find out more about how Caroline McShane and her team can transform your social media strategy and help you achieve your marketing goals send a direct message. .

24/07/2025

Client wins here at Social Honeycomb

From finally hitting post to saving hours each week, our clients are winning, and you can too! Swipe through to see how we’ve helped clients grow.

At Social Honeycomb, we help you show up with purpose. Ready to make your social media buzz?

📩 DM me to get started!

23/07/2025

Jeremy Clarkson's 'banned' Hawkstone ad is a genius piece of marketing. Do you agree?

Why?

Because ....

1️⃣ It gets banned from TV for swearing, which creates a massive buzz, and everyone shares it for free, so MILLIONS see the ad anyway.

2️⃣ Classic controversy marketing: Sometimes being talked about is better than being liked by everyone.

3️⃣ The 'ban' became the story, not just the beer. Who wouldn't want free PR worth millions?

Do you think it was a brilliant strategy or too far?

22/07/2025

What an incredible day at the Growth Hub workshop a few weeks ago!

We explored multiple strategies for creating compelling content across social media platforms that could also be used in other marketing materials.

From storytelling techniques to content creation tools and ideas, we covered practical approaches that businesses can implement immediately.

The energy in the room was fantastic - having entrepreneurs and business owners from such diverse industries (retail, tech, sport, hospitality, professional services, and more) created amazing cross-pollination of ideas.

Part of the attraction of these workshops is the sharing of experiences and ideas and there was lots of discussion and idea sharing.

The feedback has been phenomenal! It's so rewarding to see participants leave with actionable strategies they're excited to implement in their businesses.

If you're looking to elevate your social media presence, I'd love to help you develop a strategy that works for your specific business.

To see one of the workshop attendees' (360 reveal ) amazing 360 image of the event, head to today's story!

Drop me a message and let's chat about how we can grow your brand's digital presence!

20/07/2025

I've been there – posting consistently, doing "all the right things"... but still feeling invisible on social media. Sound familiar?

After working with lots of small businesses, I've noticed these sneaky mistakes:

✖️ Stuck in one content lane – Your audience craves variety. Mix up posts, carousels, and videos.

✖️ Broadcasting, not connecting – Social media isn't a megaphone, it's a coffee shop. Jump into conversations, reply to comments, share others' content.

✖️ Your bio is doing you a disservice – Broken links and confusion kill first impressions.

✖️ Messy Story Highlights – This is prime advertising! Organise and update them.

I've seen these small tweaks completely transform businesses. One client went from tumbleweed to consistent inquiries just by fixing these basics.

It's not necessarily about having the perfect strategy – it's about showing up authentically and making genuine connections.

Feeling stuck? Let's chat about turning your social media into something that actually works for your business through my one to ones or Social Media Game Changers group.

14/07/2025

On holiday? Your socials don’t have to be.

Here’s how to keep posting consistently—without lifting a finger:

1️⃣ Repurpose your top content with a fresh, summery twist
2️⃣ Schedule ahead and keep it light, fun & relevant
3️⃣ Use evergreen posts that run on autopilot
4️⃣ Plan around key dates like World Emoji Day
5️⃣ And remember: planning = peace of mind

These bite-sized tips, inspired by , will keep your content flowing while you’re out of the office.

📩 Need a hand with your summer strategy?

Let Caroline and the team at Social Honeycomb do the work for you

12/07/2025

“What if I just write ‘new post’ and pray?”

If you’ve ever stared at your screen like this — you’re not lazy, you’re probably creatively burnt out.

Constant output without rest doesn’t just drain you — it leads to uninspired, low-impact content that your audience can feel.

Sometimes the best move isn’t posting more — it’s stepping back, recharging, and coming back with real ideas (and coffee).

How do you recharge your content creation?

01/07/2025

That feeling when your meme post outperforms the serious campaign by 900%.

Sometimes the most relatable or funny content is what really connects.

People want to feel seen, not sold to — and memes speak fluent human. 😂

Go on change your content around and have some fun!

27/06/2025

Big news for content creators and grid curators: Instagram is finally bringing grid editing to life!

Soon, you’ll be able to rearrange the posts on your profile, giving you more creative control over how your content is displayed.

➖ Want your feed to tell a visual story?
➖ Built a colour-blocked layout you want to refresh?
➖ Or just need to clean up your grid without deleting posts?

You’ll soon be able to do just that, straight from the new “Edit Grid” feature, which is starting to show up in the app’s backend.

Instagram first tested this back in 2022, but now that vertical thumbnails are here to stay, grid editing is back on the roadmap. 🙌

No official launch date just yet, but it’s close. And if you’re a visual planner, this one’s for you.

Would you use it, or leave your grid as is?

26/06/2025

Why your content isn't getting the engagement it deserves.

I've been noticing a pattern lately: talented creators and businesses aren't seeing the reach their content should be getting.

After analysing dozens of accounts, I've identified the most common culprits.

Ignoring Platform DNA - Each platform has its own language. What works on LinkedIn won't necessarily work on Instagram or TikTok. You need to speak natively to each audience.

Weak Call-to-Actions - "Thoughts?" and "What do you think?" aren't compelling anyone to engage. Your CTAs should be specific, valuable, and give people a clear reason to respond.

Chasing Vanity Metrics - Follower count looks impressive, but engagement rate and meaningful conversations drive real business results. A smaller, engaged community beats passive followers every time.

Missing Accessibility Features - Alt text, captions, and subtitles aren't just nice-to-haves anymore. They're essential for reaching your full audience and most algorithms now factor accessibility into reach.

Over-Relying on AI Content - Here's the big one I'm seeing everywhere: posts that are clearly AI-generated from start to finish. They lack personality, an authentic voice, and the human elements that actually connect with audiences.

The fix is simpler than you think.

These aren't complex technical problems requiring expensive tools or agencies. They're strategic adjustments that can transform your performance within weeks.

Ready to turn your content into a conversation starter? Let's talk about what's holding your specific account back.

25/06/2025

Here's the thing most business owners get wrong about social media... 🤔

They focus on posting more instead of posting smarter. What if I told you that ONE strategic shift could transform your entire social media game?

Your feedback shapes exactly what we dive into next in the Social Media Game Changers Mentoring Group.

What's the ONE challenge holding your social media back right now? Drop it below! 👇

- Content Tips
- Social Media Strategy
- Performance Insights
- Social Media Updates

Your input helps shape our journey together.

24/06/2025

Struggling to get your posts in front of more of the right people? 👀

If you run a sports club, studio, or venue here in the South West — whether it’s padel, yoga, swim, or strength training — the words you use in your social posts matter more than you think.

Keywords aren’t just for Google. They help social platforms like Instagram, LinkedIn and Facebook understand what your content is about and who to show it to.

In this carousel, I’m breaking down:
✅ What keywords are
✅ Why they matter
✅ Where to use them
✅ And how to make them work for your business

Because the goal isn’t just likes — it’s getting in front of people who are looking for exactly what you offer.

Swipe through and let me know — are you using keywords in your content yet?

23/06/2025

Want more likes, followers, and actual engagement? Start here. (Spoiler alert - it's not just about pretty posed pics)

In all seriousness, building a successful social media presence isn’t just about the perfect pose or the perfect coffee mug shot (though that does help, obviously). Here’s the behind-the-scenes magic:

💥 Consistency is Key: Posting regularly, even when you’re not feeling it, keeps you visible.

💥 Engagement: It’s not just about the likes – reply to comments, ask questions, and interact with your followers! It's a two-way street.

💥 Authenticity: People want to connect with YOU, not just the picture-perfect version. Don't forget to show the real you!

💥 Content Strategy: A good post is not just about looking cute (though we all try!) – it’s about giving value to your followers. What do they need? What’s helpful or inspiring?

So, while this shot may seem effortless, it’s all about the planning, strategy, and, of course, a little bit of humour along the way. 😂

If you have a favourite tip that’s helped your socials grow? Share it in the comments — we’re all learning here.

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Opening Hours

Monday	08:30 - 17:00
Tuesday	08:30 - 17:00
Thursday	08:30 - 17:00
Friday	08:30 - 17:00

Website

http://www.socialhoneycomb.co.uk/

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Creating a Buzz about Social Media

We help passionate sports, health and wellbeing companies to create and participate in online conversations that grow their audience and sales.