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Digital by Fleur, City of Westminster (2025)

21/12/2021

Is your site stagnating with impressions only but no sales ??

Here are a few tips your can use to give it a boost and see some incredible results 🥳

✅ Create a 2000 words or more page content and show your readers that your product is the best cure to their pain points.
Writing a longform content, shows your readers and Google that you know a lot about your niche. That way, your visitors won't go elsewhere to find the information they're looking for.

✅ Show the results you have driven in the past. People want reassuring from other people before making a final purchase decision. Show numbers! Visitors love to see testimonials and know that you can deliver to their expectations. If you don't have those yet - Start creating surveys around your products, write blogs and reach out to your ideal customers.

✅ Build authoritative links - This is done with backlinking. The more authority your site has, the more high authority leaders will engage with you content. This will tell Google that you're also a leader in your niche and they'll start ranking you higher in the search results.

Have you applied these top points to your website yet? Save this post for future reference and share your experience below 👇

20/12/2021

Take the time to ask yourself:

✅ What is your target market?
✅ Who is your target audience?

📌 It’s simply impossible for your brand, product or service to appeal to every single person. Targeting is your best friend here!

📌You would want to build a targeting marketing strategy and brake down a wide market into smaller segments based on your niche characteristics.

Ask those questions:

▪ Who your brand might attract?
▪ Who would use your products?
▪ Whose problem is your brand solving?

How are you doing on building your targeting marketing strategy ? Comment below and share your thoughts :)

16/12/2021

🕵 Have you thought of Google Analytics Optimization?

📍 As you may know - Google Analytics aren't retroactive and goals need to be set up before you start to see data appearing in your reports.

▪ It is important to use some goals and keep your Google Analytics up to date.

✅ Destination goal - a specific web page is viewed, for example, a ‘new offers’ page for a newsletter subscription.

✅ Duration - how long a session has lasted, for example 9 minutes or more.

✅ Pages per session - what/how many pages have been viewed by the user during the session.

✅ Event - the user has clicked into a blog or one of your social media, and the information is being sent to Google Analytics.

✅ Smart Goal - for this goal to be available on your Google Analytics, you’ll need to have Google Ads linked to Google Analytics, and a minimum of 500 clicks from your ads. This goal counts conversions for your most engaged users on your site. It uses Google's Artificial Intelligence on wether a conversion should be counted.

Comment below on how you are optimizing your Google Analytics 📈

14/12/2021

As marketers, we know that when it comes to Google Ads, no technique is really settled and everything is TESTING 🧪until one campaign had reached its success.

🧠Keep in mind that Google is very cautious with new campaigns. It considers the following points before ranking up your ad based on CTR:

✅Keyword to ad relevancy
✅Ad to landing page relevancy
✅Website speed
✅Historical account performance

🔍There are TWO spikes to look for when you first launch your first Google ad group:

▪️ 7 days after your ad launching
▪️ 21 days after your ad launching

🚧If you don't see a consistent improvement between these days, it's time to analyse your campaign for quick performance gains.

Use the tips above 👆 and let me know if you see any improvement :)

13/12/2021

Keyword research 🔍 is one of the most important components for your SEO success or failure when it comes to on-page SEO.

✅A short tail keyword, also known as "head terms" is a phrase of less than three words. This may be the first thing that comes to mind before making a decision on how specific you want to be on your product research.

Ex: wedding dresses

✅A long tail keyword, on the other hand is a phrase containing more than 3 words. They are definitely a lot more targeted and less wide. You may not bring in as much search traffic from long tail keywords, but the traffic you do bring is very specific to what you are offering.

Ex: custom made summer wedding dresses in london

▪ As keywords get longer, search volume becomes lower. However, all other metrics such as conversion rates go in favor to long tail keywords.

▪ Short tail keywords are great for organic traffic. The caveat here, is that depending on how new your site is - you may get at the back of a very long line before your turn comes.

Comment below on what keywords you are using for your on page SEO 👇

11/12/2021

Happy weekend to all my introverts out there. We'll get there 😅🙌

❤️

09/12/2021

▪️ Saying Goodbye to ETAs and focussing on RSAs, clearly indicates that Google is moving with machine learning and predictive marketing.

▪️ Google will use machine learning and predict which combination of headlines and descriptions resonates best with the visitor.

🕵️‍♂️ As advertisers, we often see better performance on ETAs than RASs, so how impactful could this be!

📩 DM for help on creating your final ETAs and be ready for June 2022

08/12/2021

Writing Google Ads that stand out can be very frustrating at times! 😤

📍Here is a great strategy you can use for your next Google ad edition:

✅ Mirror your visitor end goal result.

✅ Motivate your visitors to buy quicker - set up countdown timers.

✅ Update your ads to what you are currently providing.

✅ It's all about your customers needs, so focus on them only.

✅ Be super specific with your results numbers. Exact numbers rank 88% higher click-through rate.

How are you getting on with your Google Ads ? Comment below :)

02/12/2021

There are tones of keyword research tools websites where you can find the keywords that suit best your niche.

Here are some of my favourites free websites, I use to find amazing keywords 👇

✅ Reddit
✅ Quora
✅ Wikipedia
✅ Google Trends

What other great free tool are you using to build your keyword list??

01/12/2021

👀 You can write all day about how wonderful your product is, but if you don’t even try to suggest that someone buy it, then what’s all the effort for?

This post clearly shows which CTA rank best on Google ads, but make sure all the below is on point!

✅ Your Google Ads CTA should be Visible
✅ Clarify the benefit of your CTA to your customer
✅ Add Urgency to Your CTA
✅ Approach your audience as a friend
✅ Make your CTA relatable to the customer’s intent

Do you have any suggestions I missed ? Comment below 👇

30/11/2021

5️⃣ main Google Ads campaign types:

✅ Search - text ads on Google search results

✅ Display - image ads on websites

✅ Video - video ads on YouTube

✅ Shopping - product listings on Google

✅ App - your app promotion on many channels

⚠ Which form of Google Ads is ideal for you is determined on your goals.

📌 If you want to increase sales, for example, a Search or Shopping campaign is the greatest option since it allows you to target people who are looking to buy your items or services.

📌 If you want to raise brand recognition, choose for display or video advertisements since they are more visually appealing and allow you to target people based on their interests and demographics.

⚠ If you are wondering if Google Ads are worth it - The response is definitely YES 🎯

📌 Google is one of the most popular websites on the internet, and its advertisements may reach up to 90% of its visitors.

📌 You may reach millions of buyers seeking for items in your store if you use the appropriate keywords and targeting.

🏷 If you are looking to start advertising your brand on Google Ads, DM me :)

29/11/2021

📲 Promote and sell on Instagram made easy **

✅ Instagram makes finding your Instagram Live incredibly simple for your followers.

✅ When someone signs on Instagram for the first time, one of the first things they see is a live picture of everyone they're following.

✅ This means, that going live on Instagram on a regular basis helps your audience remember you since your profile will be promoted more frequently.

✅ This is an amazing way to break the virtual barrier between you and your audience.

✅ You have the potential to humanise your business by using Instagram Live.

✅ You may look your buyer in the eyes, establish trust, and display your products/brand to assist them in making a purchase.

👉🏼 Here are 6 tips on how to prepare your Instagram Live:

1. Choose a Topic for Your Instagram Live

2. Promote Your Instagram Live before it starts to let people know when to be there.

3. When you go live, provide a brief introduction.

4. Pin a post to encourage others to share it on social media.

5. Take advantage on sharing your website link while your audience is watching your live.

6. Before closing your live, consider sharing a preview of your next Instagram Live (perhaps with an existing post on your feed, so they can share and comment).

Have you used Instagram Live to sell and promote your business yet?

❤️❤️❤️

Digital by Fleur

21/12/2021

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30/11/2021

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