De-Bland Your Brand

15/05/2024

A recent collaboration with the visual branding superstars at Pixelmate. Very cool website.

24/11/2023

Social media success!

23/11/2023

16/11/2023

"At XYZ Company, we're more than just your standard . We do things differently."

*Does and says exactly the same as everyone else in their industry.

10/11/2023

YOu could always outsource it.

Just sayin'

09/11/2023

Please just give us a minute to catch up...

07/11/2023

Alternatively:

Become better at copywriting or employ someone who is.

03/11/2023

Everyone knows that for organic social to stand any chance of success, consistency is key.

But it takes time to come up with content ideas, and most companies run out of steam after a week or two.

Talk to me about creating a Unified Theme that will always give you something to say on your socials.

02/11/2023

According to a stat I completely just made up, 87% of customers base their purchasing decisions on the quality of content a company puts out.

It's 100% true 60% of the time. (Credit: Anchorman)

Ok, whether that's an accurate stat or not, there is definitely some validity in there.

Let's face it, there's no shortage of competition for your products, so how do you stand out above your competitors?

Content is the answer.

Create helpful, educational, enlightening, and (most of all) entertaining content, and you will build an audience of potential future customers.

You'll take them on the "Know, Like, Trust" journey, and they will buy from you when the time is right.

But creating all that lovely content is a pain in the ass when you're trying to run a business and don't have a massive (or any) internal marketing resource.

So let me relieve that ass-pain for you.

De-Bland Your Brand is a service from The Copy Surgery that will slap some life back into your brand. It'll be like that scene in Pulp Fiction with the adrenaline shot. But with content injected straight into your social feeds or something. You get the analogy.

Anyway, DM me and let's talk.

31/10/2023

25/10/2023

Bin the Buzzwords, Halt the Humblebrags, Axe the AI.

The whole AI thing's been fun, but how about we get back to creating authentic content targeted at our audiences?

Maybe come up with something original? Perhaps, even something light-hearted that gets your message across in a way your audience loves?

Yes, it takes longer than whacking something into ShatGPT like, "Spew out some sh*te about business", but it's got to be better than this circle of mediocrity that's passing for content these days.

(Note to self: Idea for a goth band name - Circle of Mediocrity)

23/10/2023

It's nice when people say nice things about you.

Here are some nice things a nice person said about my services recently.

Nice.

"Richard did an excellent job of asking us exploratory questions in order to identify the message we wanted to portray to our target audience for the website.

After gaining the information he needed from us, he presented his first draft not long after our initial meeting. He worked quickly whilst retaining his attention to detail and brought personality to his work, but still within brief.

Richard has great ideas and executes them successfully. He is a pleasure to work with, and I highly recommend his copy services to any business wanting to inject something a bit different into their company literature."

Thanks so much Ellé Chew.