Be on Purpose - Website Design

Home
United Kingdom
Stockport
Be on Purpose - Website Design

Be on Purpose is a web design and web development agency with offices in Stockport, Manchester, Congleton, Cheshire and a presence in Inverness.

Offering services to clients across the UK. Comencing trading in 2013, our principle has 25 yrs experience We offer our services nationwide with clients as far North as Glasgow and Inverness. We work with a process that is bespoke to every client to ensure we deliver 100% satisfaction. We are trusted by our clients to "look after" their online requirements and developments of their marketing prese

nce. Thereafter we support our clients in a number of different ways, website maintenance through to digital marketing, making sense of a ever increasingly complex and challenging digital world. Sometimes our clients absolutely know what they require. They know what they want from their web site and how it should look. Other clients only know they need a new, or better, on line presence to stay competitive. They know it's necessary in a world consumed with internet searches and ever increasing online purchases. We love working with both types of clients. Our approach is based on teamwork and communication. We love working with you to see that crystal clear vision (or vague idea) transform into something that transcends mere code and profit margins while never losing sight of either.

20/08/2026

**🚨 Is Your Beautiful Website Secretly Costing You Customers?**

Your website might look fantastic... but is it actually bringing in enquiries and sales?

In 2026, a great-looking website isn't enough. If visitors can't quickly find what they need, trust your business, or take the next step, they'll simply click away—and probably head to a competitor.

Ask yourself:

❓ Does your homepage clearly explain what you do?
📱 Is your website fast and mobile-friendly?
💬 Are your calls to action impossible to miss?
⭐ Are you showcasing reviews and building trust?
📈 Is your website designed to convert visitors into customers?

A website should be your hardest-working salesperson, generating leads 24/7—not just an online brochure.

If you're wondering whether your website is helping or hurting your business, our latest blog explains the common mistakes that could be costing you customers and, more importantly, how to fix them.

👉 Read the full article here: https://www.beonpurpose.co.uk/beautiful-website-costing-customers-2026

Need an honest opinion on your current website? Get in touch with **Be On Purpose** for a friendly, no-obligation review and discover how a few strategic improvements could make a big difference.

07/08/2026

🤖 **Is poor marketing making your business invisible to AI?**

Here's a question every Cheshire business owner should be asking...

If someone asked ChatGPT:

*"Who are the best businesses in Cheshire for my needs?"*

**Would your business be recommended?**

AI is changing the way people search for products and services. More customers are asking AI for recommendations instead of scrolling through pages of search results, making your online visibility more important than ever.

The problem?

Many SMEs are unknowingly reducing their chances of being recommended because their marketing has gone quiet.

🚫 No fresh website content
🚫 No regular blog posts
🚫 Out-of-date Google Business Profile
🚫 Very few customer reviews
🚫 Inconsistent social media activity
🚫 Little evidence of expertise

AI looks for businesses that demonstrate **authority, trust and relevance**. If your digital presence isn't evolving, AI may simply recommend a competitor instead.

The good news?

You don't need gimmicks or shortcuts.

Regular content, expert insights, customer reviews, a well-maintained website and consistent marketing all help build the digital signals that AI uses to assess your business.

We've explored this in more detail in our latest blog:

👉 **https://www.beonpurpose.co.uk/ai-visibility-marketing-impact**

https://www.beonpurpose.co.uk/ai-visibility-marketing-impact

💬 We'd love to hear your thoughts...

**Do you think AI recommendations will become as important as Google rankings over the next few years?**

28/07/2026

🌟 **Your website looks amazing...**

**But is it actually generating enquiries?**

One of the biggest misconceptions in digital marketing is that a beautiful website automatically delivers results.

It doesn't.

We've seen stunning websites that struggle to generate leads because they overlook the fundamentals that turn visitors into customers.

Here are just a few reasons why:

📱 **Slow mobile loading** – Today's users won't wait.

👉 **Weak calls to action** – If visitors don't know what to do next, they simply leave.

🖥️ **Poor user experience** – Confusing navigation and cluttered layouts create frustration instead of confidence.

📝 **Complicated enquiry forms** – Every unnecessary field increases the chance of someone abandoning their enquiry.

⭐ **Missing trust signals** – Testimonials, reviews, case studies and accreditations help reassure visitors that they're making the right choice.

Your website should do more than impress people...

It should build trust, answer questions and encourage action.

Because at the end of the day...

**Pretty doesn't always convert.**

If your website isn't bringing in the enquiries you expected, perhaps it's time to look beyond the design and focus on performance.

How well is your website really working for your business?

👇 We'd love to hear your thoughts. https://www.beonpurpose.co.uk/

22/06/2026

🤖 Is your business invisible to AI?

Here's a question every business owner should be asking:

**If someone asked ChatGPT for a recommendation today, would your business be mentioned?**

More and more people are using AI tools like ChatGPT, Gemini and Claude to find products, services and local businesses. Instead of scrolling through search results, they're asking AI for answers.

If your business isn't showing up, poor marketing could be part of the problem.

Common issues include:

❌ Outdated website content
❌ Inconsistent branding
❌ Few customer reviews
❌ Lack of useful, expert content
❌ Weak online presence and authority

The good news is that improving your AI visibility doesn't require a completely new strategy.

The same things that make your business attractive to customers also help AI recognise and recommend you:

✅ Helpful blog content
✅ Strong branding
✅ Positive customer reviews
✅ Clear expertise and authority
✅ Consistent online messaging

As AI becomes a bigger part of how people discover businesses, the question is no longer just:

*"Are we ranking on Google?"*

It's:

**"Are we being recommended?"**

Read our latest blog to learn how your marketing could be affecting your AI visibility:

👉 https://www.beonpurpose.co.uk/ai-visibility-marketing-impact

15/06/2026

📅 Still taking bookings by phone, email or social media messages?

Your customers expect to book instantly. If they can't, there's a good chance they'll move on to a competitor.

That's why we've launched the new **BoP Booking App** — a powerful native booking solution designed to help businesses convert more website visitors into paying customers while reducing administration and improving the customer experience.

✅ 24/7 online booking
✅ Real-time availability
✅ Automated reminders
✅ Fewer no-shows
✅ Mobile-friendly booking experience
✅ More time to focus on your business, not your diary management

Whether you run a salon, consultancy, training business, healthcare practice or any appointment-led service, the BoP Booking App works around the clock to help capture more opportunities and streamline your operations.

Want to learn more?

Read our latest blog:

🌐 https://www.beonpurpose.co.uk/bop-booking-app-benefits?

How many bookings could your business be missing simply because customers can't book when they want to?

08/06/2026

✍️ Who wrote your blog content?

It's a simple question, but one that's becoming increasingly important for both search engines and your audience.

While great content remains essential, Google is placing greater emphasis on understanding *who* is behind the information being published. Clear authorship helps establish expertise, authority, and trustworthiness—key components of Google's E-E-A-T framework.

When your blogs are attributed to a real person with genuine experience and knowledge:

✅ Readers are more likely to trust the content
✅ Your expertise becomes more visible online
✅ Search engines can better understand your authority in a subject area
✅ Your brand gains credibility and personality
✅ Content is more likely to support long-term SEO performance

In an age of AI-generated content, authenticity matters more than ever.

People don't just buy products and services—they buy expertise, experience, and trust.

That's why every business should be thinking beyond publishing content and focusing on showcasing the people behind it.

We've explored the topic in more detail in our latest blog:

🌐 https://www.beonpurpose.co.uk/importance-of-blog-authorship-seo

How are you demonstrating expertise and authority through your website content?

— Graham Havercroft
Founder, Be On Purpose

02/06/2026

📝 Is your business blogging regularly?

Many businesses still think blogs are just an optional extra. The reality is that a well-written blog can be one of the most effective ways to improve your website's visibility on Google and attract new customers.

Every blog post gives your website another chance to be found online, helping search engines understand what your business does and the expertise you offer.

Regular blogging can help you:

✅ Improve your visibility in search results
✅ Reach customers searching for specific topics
✅ Build trust and demonstrate expertise
✅ Keep your website fresh and up to date
✅ Increase traffic to your website
✅ Support your wider marketing efforts

The best blogs aren't written for Google—they're written for your audience.

Think about the questions your customers ask most often. Share your knowledge, offer practical advice, and help solve their problems. That's the kind of content that builds credibility and delivers long-term value.

A great blog post can continue attracting visitors months or even years after it's published.

So, what knowledge could your business be sharing today?

Need help, support or knowledge - here's this week's blog https://www.beonpurpose.co.uk/importance-of-blog-authorship-seo

— Graham Havercroft
Founder, Be On Purpose

01/06/2026

AI search is changing how businesses get discovered online — fast.

That’s exactly why I wrote this latest blog.

For years, we’ve focused on optimising websites for people and traditional search engines. But with tools like ChatGPT and Claude increasingly shaping how information is found, there’s a new layer of visibility that businesses need to understand.

One of those emerging opportunities is *llms.txt* — a simple but potentially powerful way to help AI platforms better understand your website content and represent your business more accurately.

The businesses that adapt early are often the ones that gain the advantage.

If AI search visibility is something you haven’t considered yet, this is worth a read.

Read the blog here: https://www.beonpurpose.co.uk/what-is-llms-txt-guide

I’d be interested to hear whether AI search is already influencing your digital strategy.

29/05/2026

AI is changing how people discover businesses online — and traditional SEO is no longer the whole story.

One emerging development is **llms.txt** — a new way of helping AI platforms better understand, prioritise, and reference your website content.

Think of it as creating a clearer roadmap for AI tools like ChatGPT, Claude, and other large language models.

We've put together a practical guide explaining what llms.txt is, why it matters, and whether your business should be paying attention.

Read the blog here:
https://www.beonpurpose.co.uk/what-is-llms-txt-guide

26/05/2026

🚀 Is your website working hard… or just existing?

Modern website design isn’t just about looking good — it’s about creating seamless user experiences, faster journeys, stronger engagement, and more conversions.

Our latest blog explores what makes today’s websites perform better, from smarter UX and cleaner design to conversion-focused thinking that helps turn visitors into customers.

If your website feels dated, slow, or simply isn’t delivering results, this is worth a read.

👉 Read the blog: https://www.beonpurpose.co.uk/modern-website-design-beon-purpose

https://www.beonpurpose.co.uk/blog
"Website Design & E-Commerce | BeOn Purpose | Blog"

Address

35-37 High Street
Stockport
CW121AX

Telephone

+441625682041

Website

https://linktr.ee/beonpurpose

Alerts

Be the first to know and let us send you an email when Be on Purpose - Website Design posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Want your business to be the top-listed Media Company in Stockport?