Richard Dawson -The Marketing Mentor

Richard Dawson -The Marketing Mentor Confidence Motivation Skills + RESULTS for Business Owners, Content Creators & Professionals✨

Digital Marketing Confidence Motivation Skills and RESULTS for Business Owners, Teams, Content Creators & Professionals✨COACH ADVISER JUDGE & WRITER ✅

My Vision: Strategic Clarity with Two Powerful Lenses. Four months ago, I shared a post explaining why I was investing i...
09/09/2025

My Vision: Strategic Clarity with Two Powerful Lenses. Four months ago, I shared a post explaining why I was investing in becoming a CPD-certified AI Trainer through Heather Murray's Become an AI Trainer programme (link to my starting point, her academy, below).

I'd made a public commitment and a significant investment of time and money. Just over a week ago, I got a private message from Heather: "Amazing final project for the course!!" Straight away, I hit pause on Formula 1 and logged into my dashboard. There was a shiny certificate waiting.I 'passed with distinction (94/100)', accompanied by comments like 'You've created something genuinely extraordinary' and 'Could influence how an entire sector approaches AI adoption.'

But this is what that all really means to me..

💡The Foundation

I have 25 years of experience in Marketing and nearly 3 years in generative AI. I've been delivering strategic mentoring for 25 years, helping business owners, consultants, and professional service firms cut through complexity to find what actually matters.

The certification doesn't change who I am - it validates what I've been building: AI Strategic Clarity now runs alongside my Marketing and Positioning framework as two complementary strands of the same mission.
Two Strands, One Purpose.

Marketing Strategy Clarity - The work I've refined over 25 years: helping you position your expertise, clarify your messaging, and build sustainable competitive advantage. AI plays a huge part in that now, too.

AI Strategy Clarity - The new strand: helping you think strategically about where AI fits your business model without compromising what makes you irreplaceable.

Both serve the same fundamental purpose: cutting through noise to find what actually works for your specific context.

💡What Makes This Different

Most AI trainers teach features. I provide strategic clarity about fit - because that's what I've been doing for 25 years across every business challenge my clients face.

I have over 35 years of experience in technology transformation across professional services. I bring:

-Strategic thinking honed over decades of mentoring
-Real transformation experience in regulated sectors
-Frameworks that preserve professional expertise while amplifying capabilities

💡The Vision

AI isn't replacing what I do as a Marketing Mentor. It's expanding it. My Human First AI Framework applies the same strategic clarity principles to help professionals think clearly about AI adoption.

Cutting through the 'tech bro' hype and overwhelm with clear thinking about how both marketing strategy and AI strategy serve your business goals.

DM me to find out more.

If you want to start your AI clarity journey, I recommend joining Heather's AI for Non-Techies Academy. It's a practical, human-centred training and support program, with no jargon and no “tech bros”-just a clear, approachable path. - click here for a 7-day free trial https://lnkd.in/eMHAZM8g

This is painfully personal. So not my usual type of post. It's not a story about forgiveness in the way most people unde...
05/07/2025

This is painfully personal. So not my usual type of post. It's not a story about forgiveness in the way most people understand it, but some stories change how you see the world.

In 1998, our family's world shattered when my younger brother Simon was brutally murdered. He was just 30.

Grief like that doesn't disappear. It settles beside you, quiet and constant, reshaping everything you thought you knew about justice, healing, and what it means to be human.

We all carry our own grief, but my brother Nick Dawson, Simon's twin, has shouldered the burden for our entire family for over 25 years. Parole hearings (still ongoing), prison work, tirelessly advocating not just for Simon, but for all of us.

And now, he's written "Face to Face" - his journey through devastation toward something none of us expected: a meeting with one of the men responsible for Simon's death.

I must admit, my feelings about this book have evolved. What started as something difficult to face has become something I'm genuinely proud of.

The thought, care, and work Nick has poured into this story are extraordinary.

This isn't a story about forgiveness in the way most people understand it.

It's about something more profound: the pain of losing a twin, the long path toward acceptance, and how one person's courage to engage with the unthinkable can create possibilities for healing that extend far beyond our family.

What makes this book matter:

It challenges the myth that restorative justice is only for "minor" crimes.

It shows the true scope of trauma, how violent crime creates circles of harm that extend through families and communities in ways the system rarely acknowledges.

It demonstrates that healing isn't a destination, but a choice we continually make.

Most importantly, it demonstrates that even in the face of the worst, transformation is possible.

Nick doesn't offer easy answers. What he provides is more valuable: honest reflection on one of the most challenging journeys imaginable, and hope that emerges not despite the darkness, but through it.

I'm deeply proud of my brother, not just for writing this book, but for the decades of work that led to it.

Sometimes the most important stories are the hardest ones to tell.

And sometimes, sharing them reminds us all what courage looks like.

You can order Nick's Book at
https://uk.bookshop.org/p/books/face-to-face-finding-justice-for-my-murdered-twin-brother-nick-dawson/7831503?ean=9781837732425

or

https://books.mailshop.co.uk/face-to-face-9781837732425/

17/06/2025

Feeling unsure about your AI options?

You're not alone. 74% of businesses want AI, but only 15% implement it successfully. The gap isn't a technical capability issue after all; most AI tools are easy to use. It's a matter of strategic clarity.

That's why I've launched a focused approach: The Intentional Clarity Reset for Human First AI.

This isn't about learning every AI tool available. It's about identifying the ONE place AI can genuinely amplify your expertise without losing what makes you unique.

What makes this different:
→ Strategic clarity before technical complexity
→ AI that serves your business, not the other way around
→ Practical implementation that preserves authenticity
→ Focus on amplifying human strengths, not replacing them

What's included:
→ 90-minute focused session
→ Written summary and action plan
→ 30-day email support for questions
→ Access to relevant frameworks, prompts, and templates

The result:
Confidence to use AI purposefully, not reactively.
Because AI should enhance your expertise, not overwhelm your strategy.

Investment: £495

Feel free to drop me a DM if 'Human First' AI resonates with you.

Video generated by Google's new Veo3 text-to-video AI, in case you were wondering.

hashtag hashtag

05/06/2025

You can probably think of somebody that you know who's highly naturally talented, but never really achieves their full potential. And equally, you'll know somebody with an average level of natural talent who punches well above their weight.

Ever wondered why some businesses with average marketing steadily grow while others with brilliant campaigns struggle for traction?

In this week's video, I share the story of a consultant who outgrew her 'more talented' competitors with a straightforward commitment. The results might surprise you.

Watch and reflect; I'd love for you to share your thoughts. Please let me know in the comments.

💬 Want to stop chasing every shiny object and get clear on what matters?
? DM me about The Intentional Clarity Reset.

You speak. I listen. Together, we create clarity.

29/05/2025

Ever felt like you're drowning in marketing chaos - juggling priorities, missing deadlines, always one step behind?

It's not a matter of more time or talent. Its structure.

There's a belief that marketing and creativity should be spontaneous - that structure somehow stifles innovation.
After working with dozens of business owners, I've discovered the opposite is true:

In this week's video, I explore why structure is the antidote to marketing overwhelm.

Have a watch and let me know :

Where do you feel most chaotic in your marketing right now?
What simple structure could you implement this week?
How much mental energy are you wasting on things that could be systematised?

If you're feeling overwhelmed by marketing chaos and need some structure to create calm, please feel free to message me.

22/05/2025

"Strategy Eats Hustle for Breakfast, " to paraphrase Peter Drucker's famous quote. Ever found yourself caught in the "Hustle Hamster Wheel"?

Working harder and harder, while your results refuse to keep pace?

There's a dangerous myth in business that if you work hard enough, success will naturally follow.

After mentoring dozens of business owners, I've discovered something different:

The businesses that grow fastest often do LESS marketing activity, not more.
They do it with greater strategic clarity.

One consultancy I worked with last year was "always busy" – creating content daily, networking everywhere, chasing every lead.

They were exhausted. Their growth had plateaued.

When we stripped away 70% of their marketing activities and built a strategic system around the 30% that worked, something remarkable happened:

Their client acquisition DOUBLED while their marketing time was CUT IN HALF.

That's the power of strategy over hustle.

In this week's video, I explain why:
Strategy gives hustle direction
Systems make tactics sustainable
Even a mediocre tactic executed consistently through a system will outperform a brilliant tactic used sporadically.

Watch the video and let me know in the comments:

Are you working harder without seeing the right results?
What would your business look like if you focused on the vital 30%?
Where could strategic systems replace constant hustle?

Message me if you're tired of the 'hustle hamster wheel'.

You speak. I listen. Together, we create clarity.

15/05/2025

Have you ever felt your brain is going to burst under the constant pressure to be everywhere at once? "I just want a clear, simple marketing process that works."

This sentiment echoes through virtually every conversation I have with business owners in 2025.

And it's no surprise. We're drowning in options:

Social media platforms are multiplying
AI tools promising miracles
Content strategies are becoming increasingly complex

There feels like a constant pressure to be everywhere at once

The result?

Marketing paralysis. Many business owners I meet are doing LESS marketing despite knowing MORE about it.

In this week's video, I explore why simplicity has become the most valuable currency in marketing today.

I share the story of a consultant who rediscovered her marketing momentum by embracing a radically simplified approach tailored to her strengths.

Watch the video and let me know:

Where do you feel most overwhelmed in your marketing right now?

What's one area you wish you could simplify?

Message me if you're craving a clearer, simpler approach to growing your business. The path to marketing clarity often begins with strategic subtraction, not addition.

You speak. I listen. Together, we create clarity.

The Big Picture: Four years later, the COVID entrepreneurship experiment faces a critical test.Over 810,000 new business...
12/05/2025

The Big Picture: Four years later, the COVID entrepreneurship experiment faces a critical test.

Over 810,000 new businesses were launched in the UK alone between 2020 and 2021. Now, many of these founders are hitting what I call "the Marketing Wall."

It's that moment when your network runs dry, referrals slow to a trickle, and the business model that felt so robust suddenly reveals its vulnerability.

After mentoring dozens of businesses through this transition, I've written about:

→ The pattern that nearly every post-lockdown business follows

→ Why month 24 is often the danger zone

→ The specific risks that keep business owners awake at 2am

→ Practical systems to build sustainable lead generation

The businesses that survive this wall don't just adapt – they transform from network-dependent to strategically independent.

If you launched during the pandemic, this might be the most important thing you read today.

https://www.linkedin.com/pulse/marketing-wall-why-100000-covid-era-uk-businesses-2025-richard-dawson-jdqqe/?trackingId=YxU%2Br%2FEKEYz5r6ukc369cg%3D%3D

The Marketing Wall: Why 100,000+ COVID-Era UK Businesses Are Struggling in 2025

08/05/2025

Most business owners feel it at some point - that foggy space......
.between where your marketing is now and where you want it to be.

I call this "The Clarity Gap", where most marketing struggles happen.

You know you need to grow, but the path forward feels uncertain. You're posting content, running campaigns, and trying tactics, but something's missing, and so are new or better clients.

In this video, I explore why clarity, not just more tactics, is often the missing ingredient.

When one consultant I worked with mapped out who their services were truly aimed at (not just demographically, but psychographically and emotionally), everything shifted. Their message became magnetic because it finally connected.

That's the power of closing the clarity gap.

Watch the video and let me know:

Where do you feel your clarity gap is widest?

What's one area of your marketing that feels foggy right now?

Message me if you feel stuck in the noise and could use clarity. Sometimes, a fresh perspective is all it takes to bridge that gap.

You speak. I listen. Together, we create clarity.

01/05/2025

Not Everyone Gets a Yes

Most business owners know they should be filtering prospects. But doing it in practice? That’s the tricky bit.

It’s tempting to think that more enquiries mean more opportunity. But the wrong clients drain your energy, dilute your brand, and slow your momentum.

The right clients trust your expertise. They move quickly. They help you grow the business you actually want. In this video, I’m talking about how and why you need to filter your prospects.

So you spend less time stuck in the wrong conversations and more time doing your best work. Watch the video and let me know what you think. How do you filter yours?

What’s been your biggest challenge with saying no?

If you’d like help building your client filter, get in touch.

Message me and I’ll send you my Target Client Filter Grid.

It’s the same tool I use with mentoring clients to help them focus on the right people. You speak. I listen. Together, we create clarity.

24/04/2025

💭 The relief you feel when your offer finally makes sense — not just to you, but to your ideal client.

That’s what real clarity creates.

In this week’s video, I explain why I’m not one of those flashy coaches promising a formula to help you make £5k+ a week.

You know the type:
💬 “What if I could show you how to escape the hamster wheel, take back control, and push to £ 1 m+... without any more employees?”

If that’s your goal — and your values are rooted in emotional intelligence, service, and impact — then yes, I can help.

But in my experience, most people aren’t starting there.

What they’re really craving is clarity.

A sense of direction.
Relief from the noise.
And the quiet confidence that they’re on the right path.

That’s the kind of outcome I help clients unlock.
It’s not always flashy. But it’s powerful.
And it changes everything — including the results you’re looking for.

💬 Watch my video and let me know what you think ??

Which kind of clarity have you been chasing lately?

DM me for a 90-minute Marketing Clarity Session — I’ll send the details.
🗣️ You speak. I listen. Together, we create clarity.

17/04/2025

'some of the most powerful breakthroughs didn’t come from a new marketing approach '

I wanted to talk about three tough but powerful changes that I successfully help clients make.

Now whilst these are not easy, these are not tactics, they're mindset shifts, which means they are quite difficult to do, but they will have a massive impact on their business.

📹 In this video, I explain three mindset shifts that have a massive impact on a business.

💬 Watch the video and tell me — which one of these changes have you found the hardest? Or the most rewarding?

💡 Want support making these changes in your own business?
DM me about a 90-minute Marketing Clarity Session — I’ll send the details.

Address

Grosvenor House 3 Chapel Street
Congleton
CW124AB

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+448007880664

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If your digital marketing isn’t delivering results perhaps you need a second opinion

Let me help you reach your online marketing goals

These days I specialize in the strategic consulting side. I help clients develop highly effective digital marketing strategies.

I am an inbound e-marketing professional with 20 years experience helping clients in a wide range of sectors with a full range of online marketing activities including:

Digital Marketing Strategy