Richard Dawson -AI & Marketing Mentor

06/11/2025

What Six Decades Have Taught Me...

Many things, most of which I've forgotten. However, from a business perspective, these principles also apply to your personal life; it's about clarity, listening, and staying curious.

In the October Edition, I cover:
- The "wow to aha" gap - why AI wow moments don't translate to strategic adoption
- What I learned from asking business leaders about their best AI moment
- Trust: The tenth pillar that holds the Human First AI framework together
- Why "What do you enjoy doing most?" reveals where your genius lies
- My response to Channel 4 Dispatches "Will AI Take My Job?"

My monthly newsletter and free monthly insights are delivered on the last day of every month - strategic guidance for navigating an AI-enhanced world while staying authentically human.

Read the October newsletter: [ https://lnkd.in/eT8xrXKT ] Sign up here: [ https://lnkd.in/e_aaV5Zk ]

29/10/2025

Helping Business make sense of where AI fits in their landscape

Business owners across Wrexham, Chester and the wider region are facing an increasingly complex challenge: how to integrate artificial intelligence

27/10/2025

Most leaders know AI matters. Few know what to actually do about it. In just over 24 hours, you can find out.

My AI Strategic Confidence webinar tomorrow ISN'T:

❌ A ChatGPT tutorial

❌ Another "10 AI tools you must try" list

❌ More AI hype and predictions

❌ Technical training

What it IS:

✅ Strategic adoption frameworks for confident AI leadership

✅ Calm, clear guidance—not overwhelm

✅ Language you can use immediately with teams, boards, and clients

✅ My 'Human First AI Framework' in action

✅ Navigating shadow AI without crushing innovation

If you're a managing partner, practice owner, or consultancy leader who wants clarity—not complexity—and to understand where AI fits in your world, this is for you.

Wednesday, October 29th | 12:15-1:15 PM GMT

Limited to 30 participants. Register: [ https://us02web.zoom.us/meeting/register/C3S4uJNnRLeb4MMxBC3w1w #/ ]

Because fear is the default emotion, trust is the antidote.

12/10/2025

Seeing 'the shift' is what I enjoy most when working with my mentoring clients on their strategic clarity.

The shift occurs as they fully step into their message, confidence, and business, achieving absolute strategic clarity.

Thats the core of the new client flow.

I provide strategic clarity for business leaders who feel overwhelmed by Marketing Advice or AI 'Noise'.

I turn confusion into confident growth.

I know I'm fortunate to work with such incredible clients.

All my clients are unique, and so is the approach I take to help them. The heart of my work is listening, guiding, and mentoring—helping business owners cut through the noise and gain intentional clarity on what they need to do, when, and how.

Here's who I work best with:
🔸 Solo professional services consultants
🔸 Creatives selling expertise who need clearer positioning
🔸 Legal and Professional Services Businesses (2–100 people) ready for strategic growth
🔸 Innovators who need message/positioning support

When the right people find proper support, things start to move. That's where mentoring changes everything.
💬 Want to be my next success story? DM me about The Intentional Clarity Reset.
You speak. I listen. Together, we create clarity.

09/09/2025

My Vision: Strategic Clarity with Two Powerful Lenses. Four months ago, I shared a post explaining why I was investing in becoming a CPD-certified AI Trainer through Heather Murray's Become an AI Trainer programme (link to my starting point, her academy, below).

I'd made a public commitment and a significant investment of time and money. Just over a week ago, I got a private message from Heather: "Amazing final project for the course!!" Straight away, I hit pause on Formula 1 and logged into my dashboard. There was a shiny certificate waiting.I 'passed with distinction (94/100)', accompanied by comments like 'You've created something genuinely extraordinary' and 'Could influence how an entire sector approaches AI adoption.'

But this is what that all really means to me..

💡The Foundation

I have 25 years of experience in Marketing and nearly 3 years in generative AI. I've been delivering strategic mentoring for 25 years, helping business owners, consultants, and professional service firms cut through complexity to find what actually matters.

The certification doesn't change who I am - it validates what I've been building: AI Strategic Clarity now runs alongside my Marketing and Positioning framework as two complementary strands of the same mission.
Two Strands, One Purpose.

Marketing Strategy Clarity - The work I've refined over 25 years: helping you position your expertise, clarify your messaging, and build sustainable competitive advantage. AI plays a huge part in that now, too.

AI Strategy Clarity - The new strand: helping you think strategically about where AI fits your business model without compromising what makes you irreplaceable.

Both serve the same fundamental purpose: cutting through noise to find what actually works for your specific context.

💡What Makes This Different

Most AI trainers teach features. I provide strategic clarity about fit - because that's what I've been doing for 25 years across every business challenge my clients face.

I have over 35 years of experience in technology transformation across professional services. I bring:

-Strategic thinking honed over decades of mentoring
-Real transformation experience in regulated sectors
-Frameworks that preserve professional expertise while amplifying capabilities

💡The Vision

AI isn't replacing what I do as a Marketing Mentor. It's expanding it. My Human First AI Framework applies the same strategic clarity principles to help professionals think clearly about AI adoption.

Cutting through the 'tech bro' hype and overwhelm with clear thinking about how both marketing strategy and AI strategy serve your business goals.

DM me to find out more.

If you want to start your AI clarity journey, I recommend joining Heather's AI for Non-Techies Academy. It's a practical, human-centred training and support program, with no jargon and no “tech bros”-just a clear, approachable path. - click here for a 7-day free trial https://lnkd.in/eMHAZM8g