Gorilla Consulting Ltd

08/09/2025

Not all image files are created equal…

If a designer asks you for a high-res file, what do they mean?

Well, if you're working on print, web, or campaign visuals, choosing the right format can save you time, quality, and headaches.

Here’s the Gorilla lowdown:
🦍 RAW – Top-tier detail, perfect for editing. Huge files though.
🦍 TIFF – Print-ready, lossless, and sharp.
🦍 PNG – Great for web graphics and transparency.
🦍 JPEG – Fast and easy, but compresses quality.

💡 Rule of thumb: Use RAW or TIFF for pro edits and print. Use PNG or JPEG for web and socials.
Need help picking the right format for your next campaign? I’ve got your back.

06/09/2025

Love creating reels like this for KFR if you want to build your brand in an exciting eye catching way. Drop me a message

05/09/2025

Going viral isn’t the goal; building trust is.

📺I was watching TV last night and was amazed at how many big brands were creating ads that could go viral, hoping for that instant impact.

Don’t get me wrong, who doesn’t think about doing that one reel that just goes mental!!

But for small businesses, the real value lies in consistent, meaningful engagement, not vanity metrics… I know, right? How fu***ng dull!😴

But it’s true...👇

According to HubSpot, only 22% of marketers say viral content leads to long-term brand growth. And Sprout Social reports that 64% of consumers want brands to connect with them on shared values… well, sure, that’s kind of the point, right?!

So, before you jump on the next trend, ask:
👉 Does this reflect who we are?
👉 Will it resonate with our community?
👉 Can it lead to real conversations or conversions?

Share your message in a fun, relaxed human way. Storytelling that sticks, because when your content feels lived, and not scripted, it builds loyalty, not just likes.

20/08/2025

18/08/2025

🦍 TikTok Hashtag Update... Less Is More?
TikTok has quietly rolled out a five hashtag limit per post, so if you’ve been tagging like it’s 2019, it’s time to rethink.

Why the change? 📉 Less clutter 🚫 Less spam 🎯 More relevant content discovery

It’s part of a wider trend: Instagram, Threads, LinkedIn, and X are all scaling back hashtag use. Algorithms now care more about engagement and context than a wall of tags.

Gorilla Tip: Choose your hashtags wisely. Research what’s trending, stay niche, and make every tag count.

Want help refining your hashtag strategy? drop a comment below or DM me..

14/08/2025

How the hell is it Thursday already…😮

Anyway, today I am taking on question 4 of 5.👊

“How Do I Grow My Audience Organically?”

😩Well, it is harder, but you do get followers genuinely interested in you and what you do.
What needs to be done…

👉Quality content + real engagement + platform-specific strategy.

What does that really mean? Read on…👇

Some stats, cos we all love some numbers…
🔹 54% of marketers still say engagement is their top success metric (1)
🔹 46% of consumers notice brands with unique, original content (2)
🔹 Comments, polls & DMs boost visibility more than follower count ever did (3)

💬My advice…
Brands that reply to comments, ask questions, and share user-generated content build stronger loyalty and reach without spending a penny on ads.

Organic growth isn’t dead. It takes a bit more thought and a little time, but in my opinion, it’s still the best way to grow your brand.👍



Sources used for stats: 1sproutsocial.com 2www.capgemini.com 3www.amraandelma.com

12/08/2025

Today we look at Question 2…How Often Should I Post?👀

👉My Answer.. Quality beats quantity, but consistency is key.

Approximate Benchmarks:
Platform Recommended Frequency
📷Instagram 3–5 feed posts/week + daily Stories
🕰️TikTok 1–3 posts/day
🤨Facebook 1–2 posts/day
🔗LinkedIn 2–4 posts/week
🤏YouTube Shorts 3–7/week

My thoughts…
Posting 3–5 times/week with a mix of formats (Reels, carousels, Stories) outperforms daily low-effort posts. Brands like Glossier and Innocent Drinks maintain high engagement with this rhythm.

Hope this is useful Xx

08/08/2025

Out out with my troop today. And we spent the morning at a supercar cafe!! Followed by a lovely mooch round Bradford on Avon… suns out so it might be time for a beer soon!

07/08/2025

Ah, man, sorry about the lack of posts! Summer holidays!

As the kids get older, we've now just turned into a taxi service for our young adults that want to swan off to meet up with their mates at all times of the day...

Anyway, back to what I'm supposed to be doing...

🦍 Top 5 Social Media Questions Small Businesses Keep Asking …and yes, I hear you loud and clear 👂

I’ve been chatting with my troop, other clients, and other brilliant small business owners, and these five questions come up again and again:

1️⃣ Which platform is best for my business? Facebook, Insta, TikTok, LinkedIn… or something else entirely?
2️⃣ How often should I post? Is daily overkill? What’s the sweet spot for staying visible without burning out?
3️⃣ What kind of content actually works? Videos, memes, carousels, behind-the-scenes magic—what gets real engagement?
4️⃣ How do I grow my audience organically? Can I still build a following without paid ads? And do hashtags still matter?
5️⃣ How do I turn followers into customers? Because likes are lovely, but bookings and sales pay the bills.

💬 I’ll be looking into each of these next week, breaking it down with practical tips, examples, and a few cheeky metaphors (because why not?).

If you’ve been wondering the same, stick around. Let’s make social media work for you, not just at you.

01/08/2025

-80 is not a problem…

So, I went out out today!! This old Silverback was on the road visiting the incredible team The Wellness Hub filming for one of my amazing troop!

Have a watch and find out why I had a frosty reception! 🤣 xx