02/12/2025
If aligned clients aren’t finding you, your bio is one of the first places worth checking.
Because in about 20 seconds, I can usually see exactly why someone isn’t getting the right enquiries, and it’s never about how “good” they are as a therapist.
It’s how clearly they communicate it.
Here’s what I look for:
• A bio that hides what you actually do
• Jargon wording that clients don’t search for (or understand)
• No clarity on who you support (anxiety, grief, burnout, trauma, overwhelm)
• No clear outcome or sense of what working with you feels like
• A CTA that’s missing, unclear, or too soft
• A profile that blends in with every other mental-health page
• Or the big one… I still don’t know why you are the right therapist for me
Your Instagram bio is more than a line of text — it’s SEO, it’s identity, it’s clarity, and it’s the quickest way to help the right clients realise:
“She gets what I’m dealing with. She can help me.”
If you want to go through your bio with me 1:1, book a 20-minute call and we’ll fix it together.
Comment BIO and I’ll send you the link.