12/09/2025
"Facts are forgettable, but stories stick."
Last year, I was completely burned out in my business.
I’d wake up tired, crash in the middle of the day, and drag myself through the evenings.
Then my brother who struggles with his mental health asked me to join a charity run with him.
I wasn’t into fitness at all, but I said yes.
Training for that event completely changed me.
I started eating better, moving more, and slowly, my energy came back.
Suddenly, I was waking up excited for the day, powering through the afternoons, and actually enjoying my work again.
My business grew.
My relationships with clients improved.
Even my relationship with myself improved.
Now imagine if I’d just told you:
"You should work out it’ll help you focus and perform better at work."
Which one sticks with you more?
That’s the power of storytelling.
(PS this story isn't real but here's how stories can connect with your audience)